CRM Campaign Specialist

IDR, Inc.; Los Angeles (CA); Remote; USD 70,000 - 100,000; Full time

Benefits offered by this job

Competitive pay

Full benefits

Career growth

Job summary

IDR, Inc. is seeking a CRM Campaign Specialist to join a top client on a remote opportunity. You will build, QA, and deploy email and push campaigns while partnering with marketing, product, publishing, and creative teams.

This is an ideal role for someone who thrives in a fast-paced digital entertainment environment. Responsibilities include audience segmentation, lifecycle journey setup, cross-functional planning, campaign testing, and performance reporting to translate insights into

Qualifications

• 3+ years hands-on experience executing CRM and email marketing campaigns.
• Experience with email marketing and push campaigns across platforms.
• Ability to collaborate with cross-functional partners and manage timelines.

Responsibilities

• Create, implement, QA, and manage email and push campaigns and journeys.
• Refine audience segmentation to support lifecycle communications.
• Collaborate with marketing, product, publishing, and creative teams to execute campaigns end-to-end.
• Consolidate campaign reporting, analyze performance, and translate results into optimization recommendations.
• Support A/B testing to improve engagement while maintaining privacy compliance.

Skills

Salesforce Marketing Cloud

Iterable

Braze

SendGrid

Tools

CRM Campaigns

Job description

IDR is seeking a CRM Campaign Specialist to join one of our top clients for a remote opportunity. In this role, you will build, QA, and deploy email and push notification campaigns while partnering closely with marketing, product, and publishing stakeholders. This is a great opportunity to support high-impact lifecycle and campaign marketing initiatives within a fast-paced digital entertainment/gaming environment.

Position Overview for the CRM Campaign Specialist:

• Create, implement, QA, and manage the delivery of email and push notification campaigns and journeys
• Build and refine audience segmentation to support targeted lifecycle and campaign communications
• Partner with cross-functional teams (marketing, product, publishing, creative, localization) to plan and execute campaigns end-to-end
• Consolidate campaign reporting, analyze performance, and translate results into actionable optimization recommendations
• Support experimentation and A/B testing to improve engagement and player/customer outcomes while maintaining privacy compliance

Requirements for the CRM Campaign Specialist:

• 3+ years of hands-on experience executing CRM and email marketing campaigns in tools such as Salesforce Marketing Cloud, Iterable, Braze, or SendGrid
• Proven track record of measurable impact from CRM/email/push campaigns you directly owned or led
• Strong understanding of A/B testing, experimentation, and campaign optimization best practices
• Demonstrated ability to collaborate effectively with cross-functional partners and manage timelines across multiple stakeholders
• Ability to troubleshoot and QA campaign builds (including template/content issues) to ensure accurate targeting, rendering, and deployment

What's in it for you?

• Competitive compensation package
• Full Benefits; Medical, Vision, Dental, and more!
• Opportunity to get in with an industry leading organization.

Why IDR?

• 25+ Years of Proven Industry Experience in 4 major markets
• Employee Stock Ownership Program
• Dedicated Engagement Manager who is committed to you and your success.
• Medical, Dental, Vision, and Life Insurance
• ClearlyRated's Best of Staffing® Client and Talent Award winner 12 years in a row.