CRM and Email Marketing Manager

Toups and Co Organics; United States; On-site; USD 80,000 - 90,000; Full time

Job summary

Toups and Co Organics is seeking a CRM & Email Marketing Manager to enhance customer engagement through targeted campaigns. In this mid-senior level role, you will manage CRM platforms, develop marketing strategies, and analyze performance to foster brand loyalty. If you're passionate about clean skincare and have the relevant experience, we invite you to apply.

Benefits

Competitive salary and benefits package

Flexible work from home environment

Employee discounts and work from home perks

Opportunity to shape the voice and experience of a growing brand

Collaborative and creative team culture

Qualifications

• 3–5+ years of experience in CRM and email marketing, preferably in ecommerce or DTC.
• Proficient in email marketing platforms.
• Strong understanding of email marketing best practices.

Responsibilities

• Develop and execute comprehensive email marketing strategies.
• Manage CRM platform(s) ensuring accurate segmentation and data hygiene.
• Analyze campaign performance to improve future strategies.

Skills

Email marketing strategy

Data analysis

Project management

Communication

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

Klaviyo

Attentive

Job description

Toups and Co Organics provided pay range

This range is provided by Toups and Co Organics. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$80,000.00/yr - $90,000.00/yr

Direct message the job poster from Toups and Co Organics

Toups and Co Organics is a leading provider of all-natural skincare and makeup products. Our mission is to empower you to look and feel your best by offering the cleanest, most natural, and organic skincare products available.

Role Overview:

The CRM & Email Marketing Manager will be responsible for owning and optimizing the end-to-end customer journey through targeted email and SMS campaigns, marketing automation, segmentation strategies, and CRM management. This role plays a critical part in driving customer retention, lifetime value, and overall brand loyalty.

Key Responsibilities:

• Develop and execute a comprehensive email marketing strategy aligned with business goals and customer lifecycle stages.
• Manage CRM platform(s) (e.g., Klaviyo, Attentive) and ensure accurate segmentation, data hygiene, and personalization.
• Plan, build, and deploy campaigns including newsletters, product launches, transactional emails, onboarding, win-backs, and promotions.
• Own A/B testing strategy for subject lines, copy, design, send times, and segmentation to optimize key metrics (open rate, CTR, conversion, unsubscribe rate).
• Partner with design and copy teams to produce high-converting email creative and messaging.
• Analyze campaign performance and customer data to provide actionable insights and improve future campaigns.
• Audit, optimize and maintain performance of all automated flows (e.g., welcome series, cart abandonment, post-purchase, etc) and continuously refine them based on performance data.
• Monitor email deliverability, compliance, and platform health.
• Collaborate cross-functionally with operations, growth marketing, and customer service teams to support broader marketing initiatives.
• Stay current with CRM and email marketing trends, tools, and best practices.
  

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 3–5+ years of experience in CRM and email marketing, preferably in ecommerce or DTC.
• Proficiency with email marketing platforms (e.g., Klaviyo, Attentive, etc.).
• Strong understanding of email marketing best practices, automation workflows, and lifecycle marketing.
• Experience with customer segmentation and analytics.
• Excellent written communication, project management, and organizational skills.
• Data-driven mindset with strong analytical skills.
• Working knowledge of HTML/CSS for emails is a plus.
• Clean beauty experience is a plus.
  

What We Offer:

• Competitive salary and benefits package
• Flexible work from home environment
• Employee discounts and work from home perks
• Opportunity to shape the voice and experience of a growing brand
• A collaborative and creative team culture

If you are passionate about clean skincare and makeup and believe you are a good fit, please submit your resume and cover letter detailing your relevant experience to [e-mail] with subject: CRM and Email Marketing Manager

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Retail

Referrals increase your chances of interviewing at Toups and Co Organics by 2x

Get notified about new Email Marketing Manager jobs in United States.

United States $200,000.00-$230,000.00 1 month ago

United States $200,000.00-$230,000.00 1 month ago

New York, United States $200,000.00-$230,000.00 1 month ago

Oregon, United States $200,000.00-$230,000.00 1 month ago

Texas, United States $200,000.00-$230,000.00 1 month ago

Austin, TX $170,000.00-$205,000.00 2 weeks ago

Lifecycle Marketing Lead (Head of Lifecycle Marketing)

Massachusetts, United States $52,000.00-$60,000.00 3 days ago

Director, Affiliate and Partner Marketing - Glastonbury, CT or Remote - East Coast

Interim VP Growth & Search Marketing Contractor

Director, Web Strategy and Digital Marketing (Remote)

United States $145,000.00-$150,000.00 6 days ago

United States $135,000.00-$150,000.00 3 weeks ago

Regional Marketing Director - Remote CST

United States $120,000.00-$125,000.00 3 days ago

Online Marketing Director - Flexible Schedule - Remote

Austin, TX $35,000.00-$110,000.00 3 months ago

Director, Web Strategy and Digital Marketing

United States $145,000.00-$150,000.00 4 hours ago

Washington, DC $147,000.00-$166,000.00 2 weeks ago

Join Our Team as a PPC Manager: Lead Digital Success with Strategic Vision

Charlotte, NC $75,000.00-$90,000.00 21 hours ago

Remote Enterprise SDR Manager (Payments)

United States $100,000.00-$150,000.00 3 days ago

United States $135,000.00-$150,000.00 1 day ago

United States $65,000.00-$100,000.00 3 days ago

United States $80,000.00-$100,000.00 3 days ago

United States $70,000.00-$90,000.00 6 days ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.