Creator Specialist

Powerdigitalmarketing; Peru (IL); On-site; USD 60,000 - 90,000; Full time

Job summary

Power Digital Marketing is seeking a Creator Specialist to manage end-to-end UGC campaigns and grow our internal creator database. You’ll collaborate with clients, social strategists, and creators to turn concepts into on-brand content, while keeping campaigns moving on schedule.

You will optimize workflows, recruit diverse creators, and iterate processes to scale UGC across channels, leveraging our nova ecosystem to deliver measurable results.

Qualifications

• Experience managing creator or influencer campaigns from start to finish.
• Ability to build, edit, and manage creative briefs.
• Familiarity with UGC and its role in marketing.
• Able to juggle multiple projects and deadlines at once.
• Confident working cross-functionally with creators, clients, and internal teams.
• Able to innovate processes to improve how we deliver and scale UGC.

Responsibilities

• Lead communication with creators throughout UGC campaigns, from onboarding to content delivery.
• Own the campaign workflow by building and maintaining creative briefs with strategists and clients.
• Oversee all deliverables for UGC services, ensuring deadlines are met and content aligns with client expectations.
• Own recruitment and management of our internal creator database by sourcing, outreach, onboarding, and maintaining relationships with a diverse roster of talent.
• Cast creators that are an ideal fit for various campaigns by matching talent to brand needs and goals.
• Ensure internal creators have the guidance and resources they need to create high-quality content.
• Proactively identify opportunities to improve workflows and experiment with new formats or processes.
• Enhance and optimize business operations through deployment of AI technologies.
• Utilize and leverage Power Digital’s nova ecosystem to benefit department objectives.

Skills

UGC Campaigns

Creative Briefs

Creator Outreach

Cross-functional Work

Process Improvement

AI/Automation

Job description

Who We Are:

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

A day in the life:

As a Creator Specialist, you’ll be at the center of our UGC services and internal creator operations. Your day will involve managing creator campaigns from start to finish—briefing, communication, and deadline management—while also supporting the growth of our internal creator database. You’ll collaborate closely with clients, social strategists, and creators to bring content concepts to life, keeping everything on track and running smoothly.

Key Responsibilities:

• Lead communication with creators throughout UGC campaigns, keeping them informed, engaged, and on track from onboarding to content delivery.
• Own the campaign workflow by building and maintaining creative briefs in partnership with social strategists and clients, ensuring the vision is clear and actionable.
• Oversee all deliverables for UGC services, ensuring deadlines are met and content aligns with client expectations.
• Own recruitment and management of our internal creator database by sourcing, conducting outreach, onboarding, and maintaining relationships with a diverse roster of talent.
• Cast creators that are an ideal fit for various campaigns by thoughtfully matching talent to brand needs and campaign goals.
• Ensure internal creators have the guidance and resources they need to create high-quality content.
• Proactively identify opportunities to improve how we work with creators, including refining processes and experimenting with new content formats, campaign structures, or processes.
• Enhance and optimize business operations through the deployment of AI technologies
• Utilize and leverage Power Digital’s nova ecosystem to benefit your department’s objectives

Role Requirements:

• Experience managing creator or influencer campaigns from start to finish
• Proven ability to build, edit, and manage creative briefs
• Familiarity with UGC and its role in marketing
• Able to juggle multiple projects and deadlines at once
• Confident working cross-functionally with creators, clients, and internal teams
• Able to innovate processes to improve how we deliver and scale UGC

Key Performance Indicators (KPIs)

• 95%+ of creator deliverables submitted on time per campaign
• Internal creator database growth and or adoption/usage by 10% month-over-month
• 85%+ creator retention rate quarter-over-quarter

Most Important Things (MITs)

• Reliable and clear communication with creators and internal teams
• Ability to manage multiple deadlines without dropping the ball
• Understanding of what makes compelling, on-brand UGC

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences is paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.