Creative Director, Lifestyle

Power Digital Marketing; Northern (KY); Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401(k) with match

Unlimited PTO

WFH stipend

Volunteer time off

Remote/Hybrid flexibility

Growth opportunities

Job summary

Power Digital Marketing in the United States is seeking a Creative Director to lead a pod of senior creatives, shaping strategy, design, and production across high-priority accounts. This player-coach role balances people leadership with hands-on craft, reporting to the Managing Director, and guiding the creative book from concept to delivery.

You will drive innovation, elevate product quality, mentor talent, partner with the R&D team on new tools, and help expand client relationships.

Qualifications

• 7–8 years of digital marketing/creative experience; agency background preferred.
• Minimum 5 years hands-on, expert-level experience across creative disciplines (copywriting, design, production, strategy, and/or post‑production).
• 5+ years of experience managing a team, including performance management and development planning.

Responsibilities

• Lead and manage a pod of creative professionals (Strategists, Designers, Editors, ACDs); hiring, onboarding and day-to-day leadership.
• Provide executive‑level oversight for pod accounts with hands‑on support on complex/high-priority clients.
• Own the growth and evolution of Creative’s product and craft, including performance coaching and retention.

Skills

Creative leadership

Agency experience

Team management

Executive communication

Creative strategy

Portfolio presentation

Systems thinking

AI awareness

Tools

Power Circuit

Nova ecosystem

Job description

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.

A day in the life:

As the Creative Director, you are the leader of your pod, a hybrid of senior individual contributor, people manager, and product leader for Creative within the division. Reporting to the Managing Director, you own two things above all else: the people on your pod, and the quality of the creative work that pod produces.

This is a player-coach role. You are the best generalist on your pod, earning the team's trust through judgment and craft, not title, and you lead from the front: explaining creative strategy directly to clients, and stepping into concepting, design, or production coverage at an exemplary standard on select high-priority accounts, and for escalations and pitches when needed.

You protect your pod from unreasonable client pressure while holding a high, non-negotiable creative bar, and you own the full creative vision for your book of business, from strategy through post-production. Beyond delivery, you push the creative product itself forward, partnering with the R&D team to pilot new tools, formats, and approaches, then translating those innovations into practical gains for your division. This role is on the roadmap to Managing Director, building the people leadership and product judgment that role demands while staying closer to the craft.

Key Responsibilities:

Team Leadership & Development: Maximize the Team’s Output & Trust

• Lead and manage a pod of creative professionals (Strategists, Designers, Editors, ACDs), owning hiring, onboarding, and day-to-day leadership.
• Build development plans, coaching cadences, and mentorship for each team member.
• Own team retention through trust, positive sentiment, psychological safety, and clear growth paths.
• Drive performance management using the ARC framework; deliver direct feedback and raise/promotion recommendations.
• Oversee capacity planning and staffing alignment as client books shift.
• Facilitate ongoing training and knowledge-sharing on industry trends and tools.

Client & Delivery Oversight: Senior Contributor - Lead From The Front

• Able to meet directly with clients and explain strategy, performance, and channel nuance.
• Able to get hands-on with coverage, meaning stepping into day-to-day execution on the channel, and do it at an exemplary standard.
• Provide executive-level oversight for pod accounts, with hands-on support on the most complex or highest-priority clients.
• Act as primary escalation point for client concerns within Creative.
• Strengthen retention by delivering strong creative solutions and identifying expansion opportunities.
• Track client churn trends within the pod's book and intervene early on risk signals.

Product Quality & Innovation: Own The Evolution of Your Service

• Quality: Own product quality through consistent, accountable QA, ensuring no revenue-impacting errors.
• Innovation: Lead creative product development through structured innovation, knowledge-sharing, and brainstorms; centralize learnings from betas and tests.
• Partnership: Collaborate with the Service Lead and platform partners to stay ahead of creative trends.
• Systems fluency: Maintain full working knowledge of the Power Circuit and nova ecosystem; adapt to evolving processes.
• AI adoption: Employ AI technologies to enhance and optimize business processes and drive results.

Other

• Has a genuine interest in how your service can expand and evolve, specifically for your division industry.
• Other applicable or related duties as assigned.

Role Requirements:

• 7–8 years of digital marketing/creative experience, with 5+ years in an agency setting.
• Minimum 5 years of hands‑on, expert-level experience across creative disciplines (copywriting, design, production, strategy, and/or post‑production).
• 5+ years of experience managing a team, including performance management and development planning.
• A portfolio demonstrating a track record of conceptualizing, developing, and delivering creative campaigns across multiple channels at scale.
• Demonstrated judgment and credibility that has earned the trust of a team of creative specialists.
• Expert knowledge of how creative functions within the broader marketing funnel and business strategy.
• Executive‑level presentation and communication skills, with the ability to advise senior client stakeholders and internal leadership.
• A visionary leader with a track record of building culture, inspiring teams, and pushing creative boundaries while delivering measurable business results.

Key Performance Indicators (KPIs)

• Closed Service Expansion Retainer for Creative to support Division 60% ETCR
• 8 Average Client NPS
• Hit Division P&L Goals (revenue and ebitda)
• +90% Team Retention
• 60% Creative Team contribution margin

Most Important Things (MITs)

• Effectively manage the pod to create a positive team member experience aligned with company objectives.
• Deliver a top-tier, consistently excellent creative product for clients through the pod's work.
• Own the growth and evolution of Creative's product and craft, not just its day-to-day delivery.
• Oversee the growth and retention of both the team and its clients.
• Base salary + commission opportunities
• Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
• 401(k) plan - 4% employer contribution matching
• Unlimited Time Off available on day one
• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
• Fully flex work environment: full‑remote, in‑office, or hybrid
• A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck
• Employee Assistance Program (EAP)
• 12 observed United States national holidays + 2 mental health recharge days per year
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

As set forth in Power Digital’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.