Creator & Partnerships Lead

WME | William Morris Endeavor; Beverly Hills (CA); On-site; USD 90,000 - 120,000; Full time

Job summary

WME Group seeks a Creator & Partnerships Lead to join the EM&A team, driving creator, influencer and talent partnerships for major brands. You’ll manage client relationships, oversee partnership execution, and align deliverables with brand goals.

The role requires six+ years in creator/digital/talent marketing, strong negotiating and contracting experience, and the ability to thrive in a fast-paced environment with multiple priorities.

Qualifications

• Bachelor’s degree in a relevant field (e.g., film/TV production, marketing, communications, media studies).
• Minimum of six years’ experience in Creator/Digital/Talent marketing; experience with brands is a plus.
• Proven ability to manage partnerships and deliver multiple projects on tight deadlines.
• Firm understanding of talent contracts and digital platforms; aware of trends and culture.
• Ability to thrive in a fast-paced, evolving environment while managing competing priorities.
• Proactive, entrepreneurial, and dependable team player with a solutions-oriented mindset.

Responsibilities

• Manage day-to-day brand client relationships, providing guidance and executing strategic recommendations.
• Oversee execution and management of creator/influencer and talent partnerships from strategy to asset approvals.
• Lead planning and execution of customized talent and digital programs that meet client objectives.
• Ensure partnerships deliver on time and on budget, aligned with brand goals.
• Build relationships with talent reps, managers, publicists, and industry partners.
• Collaborate with clients and internal teams to implement integrated partnership strategies and secure timely approvals.
• Identify new opportunities and support business development, including pitch ideation and research.

Skills

Creator marketing

Negotiation

Project management

Relationship management

Education

Bachelor’s degree in a relevant field

Job description

WME Group is seeking aCreator & Partnerships Leadto join the Entertainment Marketing & Advisory (EM&A) team. This individual will play a key role in executing creator and talent partnerships and strategy on behalf of major brand clients. The ideal candidate combines marketing experience with strong relationships throughout the creator, influencer and talent industry.

The Role and What You’ll Do:

This role requires a proactive, organized, and detail-oriented professional who thrives in a fast-paced environment, can manage multiple client priorities, and has strong experience in negotiating, contracting and overseeing partnerships in the digital, talent and entertainment spaces.

• Manage day-to-day brand client relationships, providing guidance, executing strategic recommendations, and ensuring client objectives are met across multiple workstreams
• Oversee execution and management of creator / influencer and talent partnerships, from strategy and vetting to procurement, terms review, relationship management, on-site execution, and asset approvals.
• Lead in the planning and execution of customized talent and digital programs that meet client objectives.
• Ensure creator strategies, partnership deals and talent deliverables are delivered on time, on budget, and aligned with brand goals
• Build and maintain working relationships with talent representatives, managers, publicists, and other industry partners.
• Collaborate with clients and internal teams (creative, strategy, business affairs, experiential, and comms) to implement integrated partnership strategies within broader brand marketing efforts and secure approvals fortimelydelivery
• Contribute to EM&A growth by identifying new opportunities, sharing upstream insights, and supporting business development efforts, including pitch ideation, research, and proposal development
• Act as a liaison between clients and external stakeholders — including talent, directors, producers, platforms, and agency partners — leveragingrelationships to advance client objectives
• Collaborate with colleagues across WME Group to share insights, identify upstream opportunities, and support the development of new partnership initiatives

You Have These:

• Bachelor’s degree in a relevant field (e.g., film/TV production, marketing, communications, media studies)
• Minimum of six years’ experience in Creator/Digital/Talent marketing. Experience directly with brands is a plus.
• Proven ability to manage partnerships and deliver multiple projects simultaneously under tight deadlines
• Firm understanding of talent contracts and digital platforms, as well as evolving trends and culture
• Ability to thrive in a fast-paced, evolving environment while managing competing priorities
• Proactive, entrepreneurial, and dependable team player with a solutions-oriented mindset
• Ability to maintain professionalism and strict confidentiality at all times

How we work:

WME Group is a global network of businessesrepresentingthe world’s leading talent, intellectual property, and brands. Our portfolio includes the preeminent talent agency WME, brand licensing agency IMG Licensing, and the non-scripted content company Pantheon Media Group.

To foster collaboration, nurture future talent, and strengthen internal relationships, we work from the office four days per week. We believe this environment provides immeasurable value - both internally and across the businesses we support.

We’re dedicated to building a diverse, inclusive, and authentic workplace. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification, we still encourage you to apply. You might be just the right fit for this or other roles.

Per local requirements and in the interest of transparency, the rate shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience. The company strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.

Hiring Rate Minimum:

$90,000 annually (minimum will not fall below the applicable state/local minimum salary thresholds)

Hiring Rate Maximum:

$120,000 annually