Creator (Athlete Marketing) Associate

Gymshark; New York (NY); Hybrid; USD 65,000 - 80,000; Full time

Benefits offered by this job

Medical, Dental & Vision

Bonus opportunity

PTO

401(k) plan

Employee discount

Fitness membership subsidy

Family leave plans

STD & LTD

Job summary

Gymshark in New York is seeking a creator partnerships specialist who is social-media obsessed and passionate about fitness communities. You will manage relationships with creators and athletes, ensuring partnerships are executed to the highest standard.

This hybrid role requires strong organisation, proactive thinking, and collaboration with internal teams to drive campaigns, recruitment, and cultural relevance across regional activations.

Qualifications

• Experience managing relationships with creators, influencers, talent, or external partners.
• A genuine interest in social media, creator marketing, digital culture, and emerging trends
• Strong organisational skills with the ability to manage multiple projects and priorities simultaneously.
• Excellent communication and stakeholder management skills.
• A proactive mindset with a strong sense of ownership and accountability.
• Experience coordinating campaigns, projects, or partnership activations.
• Strong attention to detail and confidence managing processes, timelines, and documentation.
• Commercial awareness and the ability to build professional, trusted relationships
• Comfortable working in a fast-paced environment and adapting to changing priorities.
• A collaborative approach with a willingness to support team objectives and shared success.

Responsibilities

• Manage a portfolio of creator and athlete partnerships, building strong and professional relationships.
• Act as a day-to-day point of contact for creators, ensuring a positive partnership experience.
• Support the execution of creator marketing strategies and regional campaign activity.
• Develop and maintain talent plans, tracking key deliverables, activation moments, and renewal timelines.
• Manage the full creator lifecycle, from outreach and onboarding through to campaign activation and partnership completion.
• Monitor contractual obligations and campaign deliverables, ensuring creators meet agreed commitments.
• Support creator recruitment through research, talent identification, profile reviews, and pipeline management.
• Conduct outreach to prospective creators and help maintain recruitment trackers and documentation.
• Stay informed on emerging creators, industry trends, and cultural moments, bringing new opportunities and insights to the team.
• Coordinate campaign activity, manage timelines, and collaborate with cross-functional stakeholders to deliver successful activations.
• Support campaign reporting by providing accurate data, insights, and performance updates.
• Ensure administrative processes, including invoicing and payment tracking, are completed accurately.

Skills

Creator management

Social media

Stakeholder mgmt

Campaign coordination

Organisational skills

Proactive mindset

Attention to detail

Commercial awareness

Adaptability

Team collaboration

Job description

We're looking for someone social media obsessed with a genuine passion for the fitness community.

In this role, you'll own a portfolio of creator relationships, acting as a key point of contact and ensuring partnerships are executed to the highest standard. You'll play an important role in identifying emerging talent, supporting creator recruitment, and helping deliver campaigns that strengthen brand presence and cultural relevance.

This is an exciting opportunity for someone who is highly organised, proactive, and passionate about creators, social media, and culture. You'll work across multiple projects, collaborate with internal stakeholders, and contribute directly to the success of creator partnerships and marketing campaigns.

WHAT YOU'LL DO

• Manage a portfolio of creator and athlete partnerships, building strong and professional relationships.
• Act as a day-to-day point of contact for creators, ensuring a positive partnership experience.
• Support the execution of creator marketing strategies and regional campaign activity.
• Develop and maintain talent plans, tracking key deliverables, activation moments, and renewal timelines.
• Manage the full creator lifecycle, from outreach and onboarding through to campaign activation and partnership completion.
• Monitor contractual obligations and campaign deliverables, ensuring creators meet agreed commitments.
• Support creator recruitment through research, talent identification, profile reviews, and pipeline management.
• Conduct outreach to prospective creators and help maintain recruitment trackers and documentation.
• Stay informed on emerging creators, industry trends, and cultural moments, bringing new opportunities and insights to the team.
• Coordinate campaign activity, manage timelines, and collaborate with cross-functional stakeholders to deliver successful activations.
• Support campaign reporting by providing accurate data, insights, and performance updates.
• Ensure administrative processes, including invoicing and payment tracking, are completed accurately and on time.

WHAT YOU'LL NEED

• Experience managing relationships with creators, influencers, talent, athletes, or external partners.
• A genuine interest in social media, creator marketing, digital culture, and emerging trends
• Strong organisational skills with the ability to manage multiple projects and priorities simultaneously.
• Excellent communication and stakeholder management skills.
• A proactive mindset with a strong sense of ownership and accountability.
• Experience coordinating campaigns, projects, or partnership activations.
• Strong attention to detail and confidence managing processes, timelines, and documentation.
• Commercial awareness and the ability to build professional, trusted relationships
• Comfortable working in a fast-paced environment and adapting to changing priorities.
• A collaborative approach with a willingness to support team objectives and shared success.

Please note t his is a hybrid role partially based in our New York City office. All candidates must be local or willing to relocate. You must also be authorized to work in the United States .

SALARY RANGE

This role has a salary range between $65'000 - $80'000. We are committed to fair and consistent pay practices. The salary range shown represents the anticipated hiring range for this position and may vary depending on individual qualifications and internal equity

THE PERKS.

Standard benefits include:

• Comprehensive Medical, Dental & Vision plans
• Performance-based Bonus opportunity
• Competitive PTO
• Contributory 401(k)
• Gymshark Employee Discount & long service awards
• Funded multi-site fitness membership
• Enhanced Family Leave plans
• STD & LTD plans

Note: The bonus program and benefits have certain eligibility requirements. Gymshark reserves the right to amend these programs in whole or in part at any time without advance notice.

BELONGING AT GYMSHARK.

Our mission is to be a place where everyone belongs. We're an equal opportunities employer, and for us that means we always strive to be as inclusive as possible in all aspects of employment, right from your application. We're committed to finding reasonable adjustments* for candidates with specific needs or have a disability during our recruitment process, and all applicants will be considered fairly and equally. We do not tolerate discrimination of any kind.

*If you'd like to request a reasonable adjustment please email [e-mail].