Creative Writer: Shape Campaigns & Brand Voice (Roanoke)

MedCore Healthcare; Roanoke (VA); On-site; USD 55,000 - 75,000; Full time

Job summary

MedCore Healthcare in Roanoke, VA is seeking a Creative Writer to shape brand voice and craft inclusive content for local customers. The role blends strategic writing with collaboration across teams to publish impactful campaigns.

The position is a contract-based, mid-level role with a salary range of $55,000 to $75,000, offering mentorship and flexible Roanoke hours for the long haul.

Qualifications

• Must have a bias toward asking questions before costly mistakes.
• Solid foundation in style guides with 3+ years experience.
• Self-directed and able to work in a collaborative Slack channel.
• Hands-on with user journey mapping preferred.

Responsibilities

• Drive inclusive content series from ideation to publication and promotion.
• Turn rough briefs into polished deliverables the creative team can ship.
• Knit copy and art into a single argument for campaigns.
• Manage multiple creative projects simultaneously and meet deadlines.
• Write microcopy that improves button copy and UX.
• Present design rationale clearly to mid-level stakeholders.
• Shape brand voice across Roanoke touchpoints.
• Mine customer interviews for campaign phrases.

Skills

Creative writing

Brand voice

User journey mapping

Style guides

Self-direction

Tools

Cinema 4D

Job description

MedCore Healthcare in Roanoke, VA is seeking a Creative Writer to shape brand voice and craft inclusive content for local customers. The role blends strategic writing with collaboration across teams to publish impactful campaigns.

The position is a contract-based, mid-level role with a salary range of $55,000 to $75,000, offering mentorship and flexible Roanoke hours for the long haul.