Creative Writer

Filetwigbay; Oceanside (CA); Hybrid; USD 76,000 - 112,000; Full time

Benefits offered by this job

Mentorship

Generous benefits

Job summary

PepsiCo is seeking a mid-level Creative Writer in Oceanside, CA, offering a hybrid work rhythm and a clear path to owning bold campaigns. The role emphasizes translating briefs into visual storytelling, collaborating with marketing, product, and editorial teams, and delivering impactful microcopy.

With 3+ years in the creative space, you will shape messaging using performance data, bring strong InDesign and Photoshop skills, and contribute to a culture that values scrappy yet scalable ideas.

Qualifications

• 3+ years building expertise within the creative space.
• Attention to detail that catches what spell-check misses.
• Professionalism, integrity, and discretion with sensitive information.
• Comfort presenting to a CA-wide audience without a script.

Responsibilities

• Adapt master concepts into channel-specific formats and aspect ratios.
• Write microcopy that does the heavy lifting buttons usually get blamed for.
• Refine messaging and visuals using performance data and audience insight.
• Translate abstract briefs into clear, craft-focused visual directions.
• Collaborate with marketing, product, and editorial teams based in Oceanside.
• Interrogate a brief until the real ask underneath it surfaces.
• Develop creative campaigns that translate PepsiCo's strategy into compelling storytelling.

Skills

Communication

Attention to detail

Presentation skills

Creativity

Tools

Adobe InDesign

Adobe Photoshop

Job description

Your sketchbook says more than your resume ever could, and at PepsiCo that's precisely the kind of Creative Writer we're hunting for. The appeal is layered — $76,000 - $112,000, a hybrid rhythm, creative ownership, and a PepsiCo crew that backs bold calls.

Key Responsibilities

• Adapt master concepts into channel-specific formats and aspect ratios
• Write microcopy that does the heavy lifting buttons usually get blamed for
• Refine messaging and visuals using performance data and audience insight
• Translate abstract briefs into clear, craft-focused visual directions
• Collaborate with marketing, product, and editorial teams based in Oceanside
• Interrogate a brief until the real ask underneath it surfaces
• Develop creative campaigns that translate PepsiCo's strategy into compelling storytelling

What You'll Bring

• Fluency across Adobe InDesign and Adobe Photoshop, with strong opinions on both
• Professionalism, integrity, and discretion with sensitive information
• Comfort presenting to a CA-wide audience without a script
• At least 3 years building expertise within the creative space
• The kind of attention to detail that catches what spell-check misses
• A PepsiCo mindset: scrappy today, scalable tomorrow

PepsiCo grew up alongside its customers, scaling from a single Oceanside room into the creative partner much of CA now trusts. A mid-level engineer and a director debate Adobe InDesign ideas on equal footing in our Oceanside standups.

Combine $76,000 - $112,000 with growth, generous benefits, and a mentor, and you have the reason people stay at PepsiCo for years.