Creative Strategy Lead: Brand & Visual Direction

TweakCentric Solutions; Oregon (WI); On-site; USD 70,000 - 120,000; Full time

Job summary

TweakCentric Solutions is seeking a Creative Strategist to bridge client expectations and creative execution. You will interpret client needs, shape the creative direction, and guide designers to develop visually compelling, strategically aligned work.

You will translate briefs into clear direction, articulate mood and branding requirements, and collaborate with marketing, social media, and copy teams to deliver cohesive campaigns. Strong communication and design sensibility are essential.

Qualifications

• Experience in branding/advertising/marketing communications or visual arts.
• 3–5 years in creative strategy, branding, or design project management.
• Strong visual communication and design sensibility.
• Ability to translate client needs into creative direction.
• Excellent communication and presentation skills; can explain visual concepts to diverse audiences.
• Familiarity with design tools (Adobe Creative Suite) though hands-on design not required.
• Able to manage multiple projects and meet deadlines.
• Experience creating mood boards, visual guidelines, or reference decks.

Responsibilities

• Translate client briefs into clear creative strategies, visual direction, and actionable design instructions.
• Understand and articulate the look, feel, and mood clients expect in designs (style, colour schemes, tone, visual hierarchy).
• Guide designers and creative teams on layout, imagery, typography, and brand consistency.
• Work closely with clients (or account teams) to understand their vision and effectively communicate that vision to the design team.
• Develop creative briefs that include detailed design direction, visual references, and conceptual mood boards.
• Ensure the final creative output aligns with the strategic goals and client expectations.
• Stay updated on design trends, brand aesthetics, and market innovations to inspire fresh creative thinking.
• Attend client meetings and present creative strategies or rationale behind design approaches when needed.
• Collaborate with marketing, social media, and copywriting teams to deliver cohesive campaigns and branding projects.

Skills

Branding knowledge

Advertising experience

Marketing communications

Visual arts background

Visual design understanding

Interpret client needs

Communication & presentation

Design tools familiarity

Project management

Mood boards & visual guidelines

Tools

Adobe Creative Suite

Job description

TweakCentric Solutions is seeking a Creative Strategist to bridge client expectations and creative execution. You will interpret client needs, shape the creative direction, and guide designers to develop visually compelling, strategically aligned work.

You will translate briefs into clear direction, articulate mood and branding requirements, and collaborate with marketing, social media, and copy teams to deliver cohesive campaigns. Strong communication and design sensibility are essential.