Creative Strategy Lead

Snap; New York (NY); On-site; USD 157,000 - 235,000; Full time

Job summary

Snap Inc. is seeking a Creative Strategy Lead to partner with the Snapchat Sales team and brand partners to design and deliver best-in-class advertising campaigns on Snapchat.

You will act as the creative engine for your vertical, turning business goals into bold, data-informed ideas that resonate with consumers and maximize campaign impact across channels. In this role you’ll guide senior stakeholders, mentor junior strategists, coordinate with cross-functional teams, and help execute long-term

Qualifications

• BA in Marketing, communications, business management or related field.
• 8+ years of experience in brand marketing/advertising or related field.
• Strong presentation and communication skills with senior stakeholders.

Responsibilities

• Ideate, create, and deliver world-class advertising campaigns for Snapchat.
• Communicate with senior brand and agency partners to align on goals and success metrics.
• Provide guidance to creative strategists and manage strategy for priority accounts.
• Develop and implement long-term creative strategy aligned with business objectives.
• Collaborate with cross-functional teams to drive vertical solutions.
• Mentor and develop team members; represent the vertical at industry events.

Skills

Brand marketing

Advertising strategy

Executive communication

Presentation skills

Leadership

Education

Bachelor's degree in Marketing, Communications or related field

Tools

Google Slides

Google Sheets

Google Docs

Adobe Suite

Keynote

Job description

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

The Company operates Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world, and Specs Inc., a wholly-owned subsidiary dedicated to making computing more human, in addition to Bitmoji, Saturn, and other digital services.

Snapchat is the camera used by millions of people every day to Snap with family, watch Stories from friends, see events from around the world, and explore expertly curated content from top publishers. In short, we are a passionate team working hard to build the best platform in the world for communication and storytelling.

We’re looking for a Creative Strategy Lead to join Snap Inc! As a Creative Strategy Lead, the successful candidate will be a natural creative leader acting as a catalyst to unlock revenue through creative ideas and strategies. Creative Strategy leadership will look to the Creative Strategy Lead to act as owners of their vertical’s creative business, finding proactive custom and scaled strategies to drive growth, while maximizing team impact. Day-to-day, you will work with the Snapchat Sales team, key brand partners, and their agencies to create and implement best-in-class creative advertising campaigns on Snapchat. A Creative Strategy Lead acts as the creative engine pushing the work of a verticalized Creative Strategy team to new heights.

What you’ll do:

• Ideate, create, and deliver world class advertising campaigns while also acting as an expert within your vertical/market
• Communicate with senior partners across brand and agency to understand their business goals
• Provide guidance and direction to creative strategists as they develop ideas, strategies, and associated presentation materials, while directly managing the creative strategy for 1 or more priority accounts
• Work with Sales leadership to develop and implement long-term creative strategy against business objectives
• Collaborate with cross-functional team leads to drive vertical solutions
• Partner with regional creative strategy leads to implement processes and support career development of team members
• Represent your vertical or market at large client/agency industry events when necessary

Knowledge, Skills & Abilities:

• Strong executive presence, comfort leading senior stakeholders
• Proven thought leadership in your field
• Experience using data and insights to unlock creative thinking
• Keen understanding of how brands fit into Snapchat’s overall business
• Ability to work with clients to understand their business priorities
• Unparalleled presentation skills
• Track record of developing outstanding creative advertising for mobile

Minimum Qualifications:

• BA in Marketing, communications, business management, a related area of study or equivalent experience
• 8+ years of experience in brand marketing/advertising or another related field

Preferred Qualifications:

• Deep understanding of brand marketing and how to build brilliant strategies to solve for business needs
• Excellent presentation and communications skills
• A history presenting keynote seminars to large external audiences
• Ability to command a room and succinctly articulating thought-leading advertising solutions
• Proven ability to juggle multiple projects at once and to inspire others by example
• Experience working in Google suite of products (Google Slides, Sheets, Docs, etc.), Adobe suite, and Keynote

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week.

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).

Compensation

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.

Zone A (CA, WA, NYC)

The base salary range for this position is $157,000-$235,000 annually.

Zone B

The base salary range for this position is $149,000-$223,000 annually.

Zone C

The base salary range for this position is $133,000-$200,000 annually. This position is eligible for equity in the form of RSUs.

If you believe this job description is missing required pay transparency information, please submit a report through this form: Job Description Pay Range Disclosure.