Creative Strategy Lead

Ziff Davis, LLC; New York (NY); On-site; USD 120,000 - 135,000; Full time

Job summary

An established industry player is on the hunt for a Creative Strategy Lead to drive innovative campaigns across a vast entertainment portfolio. This role is pivotal in crafting engaging content that resonates with diverse audiences while meeting client objectives. You'll collaborate with a dynamic team, leveraging your expertise in digital media to develop compelling pitches and custom campaigns. If you're passionate about gaming, film, and media, and thrive in a creative environment, this is the opportunity to make a significant impact in a vibrant company culture that values diversity and creativity.

Benefits

Flexible Time Off

401(k) with Company Match

Medical, Dental, and Vision Insurance

Employee Stock Purchase Plan

Fitness Reimbursement

Volunteer Time Off

Company-Sponsored Events

Employee Resource Groups

Casual Work Environment

Game Room Access

Qualifications

• 10+ years in digital media with strong sales copywriting skills.
• Ability to lead cross-team collaborations and manage projects effectively.

Responsibilities

• Lead the ideation and delivery of custom content for clients.
• Produce compelling sales copy and collaborate with production teams.

Skills

Creative Strategy Development

Sales Copywriting

Project Management

Cross-Department Collaboration

Client Communication

Content Creation

Organizational Skills

Education

Bachelor's Degree in Marketing or Related Field

10+ Years of Experience in Digital Media

Tools

Content Management Systems

Project Management Software

Job description

IGN Entertainment, a division of Ziff Davis, Inc., is one of the world’s largest gaming and entertainment media platforms and the go-to destination for fans to explore and celebrate games, film, TV, comics and much more. Across its 16 digital properties, IGN Entertainment reaches more than 490 million monthly users in 110 countries and engages with 73 million fans on social media. Its portfolio includes favorites such as IGN, Eurogamer, Digital Foundry, Rock Paper Shotgun, and MapGenie, delivering daily content across 46 platforms, including YouTube, TikTok, X, Facebook, Instagram, Snapchat, and connected TV. Through its online digital store Humble Bundle, IGN Entertainment has donated over $250 million to more than 38,000 charities worldwide, underscoring its commitment to making a positive impact. Headquartered in Los Angeles, IGN Entertainment's content is localized in 20 languages. Learn more at corp.ign.com.

Job Summary:

IGN is seeking a Creative Strategy Lead to provide guidance and expertise on how to craft paid-for campaigns across the IGN Entertainment portfolio that will appeal to and engage its various audiences and simultaneously achieve client goals. The Strategy Lead develops campaign pitches that are focused on content alignment, content marketing, social media, native advertising, ad products, events, and more. This role requires an ability to generate ideas that align with the fan culture that comprises IGN Entertainment users’ interests - video games, movies, TV shows, collectibles, comic books, anime, tech, and more - in a way that is in-line with the needs of our clients.

This role sits within the global creative solutions team which has staff in LA, New York, London and Sydney and will work alongside multiple teams (such as sales, and revenue operations) from each location daily. The creative solutions team is responsible for helping to ideate, visualize, and implement ideas for all of IGN Entertainment’s advertisers interested in custom campaigns. Custom campaigns can include any combination of customized ad design, branded content, content sponsorship, digital and physical events, and product launches that run across multiple platforms including IGN.com as well as its social profiles.

Key Responsibilities

• Own the RFP ideation and delivery process for anything requiring custom content, integrations, or sponsorship.
• Lead inclusive, collaborative, cross-team brainstorms, compile the information, and make recommendations for the best way to accomplish the client’s goals in ways that will resonate with IGN’s audience.
• Produce sales copy that makes IGN’s proposals appeal to our clients, compellingly describing the ‘why’ behind our ideas and recommendations, and positioning them competitively.
• Collaborate with internal partners & our production team to ensure plans are specific and understood by all teams before going out to clients.
• Ensure all concepts clearly and concisely demonstrate how they meet the audience, client, and brand goals.
• Help price and package custom ideas, working closely with internal team members for both templated and custom concepts.
• Lead pitch presentations alongside Sales in client-facing meetings.
• Fine-tune solutions based on client feedback.
• Collaborate with the Client Services team to identify active pitches and pertinent product details.
• Attend internal hand-off meetings to ensure all activations are approached accurately from a pre-to-post sale hand-off perspective.
• Advise on direction of content and give constructive feedback on any internal rounds of mocks, drafts, edits, etc.

Job Qualifications

• Familiarity with IGN, its content, and a passion for its subject matter.
• An ability to think imaginatively and understand how to practically deliver on their ideas.
• Experience in writing sales copy designed to sell ideas to prospective clients, as well as writing production-facing treatments which accurately describe the scope of production.
• Great organizational skills - both in organizing themselves and those around them.
• Successful management of a dynamic, high-performance team.
• Experience working on large cross-department and cross-discipline projects.
• 10+ years experience working in digital media.
• Experience in the content creation and design process.
• Excellent communication skills and client-facing manner.
• Work Schedule: 40 hours per week, M-F. There is no expectation for this role to work weekends, holidays, or odd hours.
• Travel Requirements: From time to time, this role will be required to travel for sales meetings out of town.
• Physical Requirements: There are no physical requirements for this role.
• Work Model: There is an expectation for this role to work a hybrid schedule, working out of our offices at least 3 days each week.

Our Culture and Values

At IGN, we believe diversity stimulates creativity, promotes the exchange of new ideas, and enriches our personal and professional lives. We are committed to championing diversity in all that we do, weaving fairness and equity into the fabric of our organization, and achieving a safe, welcoming, inclusive, and antiracist culture where everyone belongs and everyone can thrive.

Here’s the good stuff about us…

• You’ll make an impact. We reach 490 MM monthly unique users. We’re big time, but we’re not afraid to give you real opportunities to be epic and make a difference immediately.
• We’ve got a big presence, but a small team.
• We have fun. It’s all about games and games are fun. Anyone can offer a casual work environment, flexible hours, and benefits. We can offer that and a place where you can squad up with your coworkers in the arcade/game room.
• We’re passionate about what we do. IGN employees understand our users, because they are our users. We have a personal interest in providing the best possible product.

IGN offers competitive salaries in addition to robust health and wellness focused benefits including medical, dental, vision, life and disability benefits; Flexible Spending accounts, 401(k) with company match, an Employee Stock Purchase Plan, Pregnancy and Parental leave, Family Planning Support via Maven, Flexible Time Off, Volunteer Time Off, Fitness Reimbursement as well as employee-focused engagement and education programs, including Employee Resource Groups and company-sponsored events. If you’re seeking a dynamic work environment where you can see the direct impact of your performance, then IGN is the place for you.

IGN is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive and equitable environment for all employees.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Salary Disclosure: Ziff Davis provides a range for the base pay. Factors that may be used to determine your actual pay may include your specific job related knowledge, skills, experience, and geographic location. The base pay for this position ranges from $120,000 to $135,000, plus incentive compensation (for eligible roles only), 401K with company match, medical, dental, vision, and life insurance, short and long-term disability, and a flexible time off policy.