Creative Strategist, Meta Video Ads (Part-Time, Remote)

Confidential; United States; Remote; USD 96,000 - 138,000; Part time

Job summary

Confidential, a digital marketing agency, seeks a remote freelance creative lead to own the creative end for Meta and TikTok campaigns. You will translate client goals into angles, write briefs, source freelancers, and ensure timely delivery.

You will read results, collaborate with a media buyer, interpret performance data, and iterate on winning designs. This is a remote part-time role, 10–20 hours/week, $70–$100/hour, with flexible overlap with US business hours.

Qualifications

• Direct response experience required.
• Ability to source good freelancers and assess quality.
• Basic image editing skills expected (AI-assisted if needed).
• Experience evaluating ads by CPA/CPL/ROAS.

Responsibilities

• Own the creative end to end for Meta and TikTok campaigns, from client brief to final asset via freelancers.
• Write briefs grounded in performance data and platform realities; manage freelancers and budgets; ensure revisions meet quality gates.
• Interpret performance data with the media buyer and iterate on winning designs.

Job description

We are a digital marketing agency. We grew up as a media buying shop, and on most of our accounts the buying is no longer what limits the result. The creative is.

We are hiring one person to own that end, on Meta and TikTok.

What you would do

You would own the creative end to end. That starts with the client: understanding their business well enough to propose angles and a strategy, and presenting that thinking to them yourself. These are founders and owner operators, not marketing departments.

From there you write the briefs, grounded in what actually performs on the platform rather than what presents well in a deck, and you get the work made. You source the freelancers, hold them to their deadlines, manage the budget, and act as the quality gate on what comes back, including calling the revisions.

Then you read the results. You will work directly with our media buyer, and you need to know enough about media buying to interpret what the numbers are telling you and iterate on the designs that are winning.

What we need you to bring

You do not need to be a designer or an editor by trade. You do need to source good freelancers, hold them accountable, and know quality when you see it. AI has made a lot of this easier, so we would expect you to handle light image editing yourself rather than sending it out.

Direct response experience. Our clients pay for leads and sales measured on cost per result, so the work that counts is ads with a CPA, CPL or ROAS attached to them. Brand and awareness work is a different muscle, and it is not the one we are short of.

Our clients are budget conscious and unglamorous. Think three thousand dollar creative rounds, not eight figure brands. If you need a big budget to do good work, we are the wrong shop.

You need to be able to point us at a Meta or TikTok ad you produced or sourced: the brand name, roughly when it ran, and a link if you have one.

Terms

10 to 20 hours a week to start, at $70 to $100 an hour.

Remote, wherever you are, with meaningful overlap with US business hours. Our baseline is that you acknowledge a message within two to three hours during the working day, Eastern. That is acknowledgment, not turnaround: nobody expects you to drop a project to answer, and things come up, which is fine as long as we hear about them in advance rather than after. Clients feel silence more than they feel a delay.

We are hiring for a long term relationship. As the client book grows this role grows, in hours and in scope.

Who this is not for

If you need someone to set your priorities, or to review your drafts before they go out, this is not the role. We are hiring to take creative off our plate, not to supervise it.