Creative Strategist (IronBlood)

Inkitt; New York (NY); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Comprehensive health plans

Dog-friendly office

Expat integration support

Free lunches in the office

Coaching + unlimited self-development

Regular social events

Job summary

Inkitt in New York is seeking a creative strategist to lead content marketing and UA creative initiatives for social platforms. You will translate trends into hooks, write short scenes, and collaborate with AI-driven designers to shape ads that drive installs.

You'll own the full paid and organic creative lifecycle, run experiments, and generate data-driven insights to iterate concepts in a fast-paced entertainment tech environment.

Qualifications

• 2+ years of experience in creative strategy or content marketing.
• Experience creating content for social media.
• Proficiency with CapCut, Premiere Pro, Canva, and/or AI video tools.
• Strong trend-spotting and data-driven decision making (Google Sheets/Excel).
• Copywriting and/or screenwriting skills for social media.
• Enjoy fast-paced environment and exponential career growth.
• Autonomous and action-oriented.
• Interest in online gaming space and narrative-driven formats.

Responsibilities

• Watch series to extract tropes and synthesize punchy hooks and briefs for ads.
• Write new/optimized scenes for short attention spans and drama.
• Collaborate with AI-powered motion graphic designers to shape ads.
• Develop paid and organic strategies to make series go viral.
• Stay plugged into social trends and forums to spot content before peak.
• Own the paid creative production lifecycle for UA campaigns with feedback to designers.
• Translate performance data into creative insights for iterations.
• A/B testing to inform and optimize concepts.
• Partner with screenwriters to produce ads for adaptations.
• Research audience personas to guide strategy.

Skills

Creative strategy

Content marketing

Data analysis

A/B testing

Copywriting

Screenwriting

CapCut

Premiere Pro

Canva

AI video tools

Google Sheets

Tools

CapCut

Premiere Pro

Canva

AI video tools

Google Sheets

Excel

Job description

• Watch series to extract key tropes and scenes; synthesize into punchy hooks and creative briefs engineered to drive installs across paid social media channels including Meta, TikTok, and YouTube
• Write net new “deleted scenes” and/or optimized versions of scenes for short attention spans and maximum drama
• Work with AI-powered motion graphic designers to turn your scripts into ads, owning the creative vision
• Develop paid and organic strategies to make series go viral
• Stay deeply plugged into trends on social media and in discussion forums to identify trending content and formats before they peak
• Own the paid creative production lifecycle for User Acquisition campaigns, working with designers and providing feedback as they execute on your briefs
• Work with the UA team to translate performance data into creative insights that inform iterations and new concepts
• A/B testing: learn to think like a scientist, running creative experiments to inform and constantly optimize your creative strategy
• Partner with screenwriters to produce ads for prospective Ironblood adaptations
• Research and develop audience personas to inform your creative strategy

Benefits

• Comprehensive Health Plans including Fitness Classes
• Dog-friendly office
• Expat integration support
• Free lunches in the office
• Professional Coaching for Everyone + unlimited self-development book budget
• Regular social events

Active engagement on social media, particularly YouTube, TikTok, Meta–and in forums like Reddit and Discord. You know what’s trending, what tropes are having a moment, and what’s coming nextA bias toward action. You move fast, learn fast, and stay curious!Strong analytical instincts and/or a hunger to learn: comfortable in Google Sheets/Excel and able to connect creative decisions to dataA genuine love of all fiction: ideally action, sci-fi, fantasy, thriller, superheroes, and more!2+ years of experience in creative strategy or content marketing, ideally in a role that involves use of social analytics or data and in a fast-paced environmentExperience creating content for social mediaProficiency with creative tools: CapCut, Premiere Pro, Canva, and/or AI video toolsInterest in the online gaming space and narrative-driven digital formatsCopywriting and/or screenwriting skills built for social media and short attention spans. You know how to grab attention and build an emotional arc that leaves the viewer desperate to find out what happens nextA high functioning workaholicHave lots of fun building a generational AI x Entertainment companyAutonomousLooking for exponential career growthData drivenBring solutions instead of problemsQuick to action