Creative Strategist

Flo Health; United States; Hybrid; USD 53,000 - 65,000; Full time

Benefits offered by this job

Competitive salary

Performance incentive

Paid holidays

Hybrid work model

Sabbatical after 5 years

Flo Premium for friends & family

Job summary

Flo Health is seeking a Creative Strategist (Video) for its paid UA team. You’ll blend data, psychology, and storytelling to turn insights into breakthrough video concepts that drive ROAS and engagement.

This hybrid role focuses on strategic creative direction, briefs for designers and editors, and collaboration with UA and growth teams to scale strong performers.

Qualifications

• 2+ years in performance marketing, creative strategy, or growth marketing.
• Portfolio showing data-driven creative concepts with measurable results.
• Deep understanding of paid social creative performance and testing methods.
• Strong communication skills to translate insights into creative directions.
• Fluency in English with ability to craft global, especially US, audience ideas.
• Familiarity with creative production workflows (not required to edit).
• Proficiency with Jira, Confluence, and Google Workspace.
• Curiosity for new formats, trends, and AI creative tools.
• An obsession with results.

Responsibilities

• Develop strategic creative concepts for paid video campaigns across social platforms.
• Analyse performance data to identify insights and opportunities.
• Write sharp briefs translating insights into clear direction for designers and editors.
• Partner with UA and growth teams to test hypotheses and scale winners.
• Review and optimize creative iterations to align with brand and goals.
• Spot trends and cultural moments to inform future campaigns.
• Guide the creative process end-to-end from concept to execution and analysis.

Skills

performance marketing

creative strategy

growth marketing

data-driven creatives

paid social performance

strong communication

english fluency

project management tools

Tools

Jira

Confluence

Google Workspace

Job description

500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.

Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.

With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.

The job

We’re looking for a Creative Strategist (Video) in our paid UA team who combines sharp strategic judgment, creative flair, and strong leadership to craft video paid UA campaigns that don’t just get noticed — they move people. This isn’t a video editing role — it’s about turning performance data into fresh breakthrough creative concepts that capture attention and drive results.

You’ll sit at the intersection of data, psychology, and storytelling — analysing what works, ideating what’s next, and directing others to bring it to life.

You’ll be responsible for:

• Developing strategic creative concepts for paid video campaigns across social platforms
• Analysing performance data (CTR, CR, ROAS, engagement) to identify insights and opportunities
• Writing sharp creative briefs that translate insights into clear direction for designers, writers, and video editors
• Partnering with UA and growth teams to test hypotheses and scale what performs
• Reviewing and optimising creative iterations — ensuring every asset aligns with brand and business goals
• Spotting patterns, trends, and cultural moments to inform future campaigns
• Guiding the creative process end-to-end, from concept through to execution and analysis

Your experience

Must-have

• 2+ years in performance marketing, creative strategy, or growth marketing roles (e.g. Creative Strategist, UA Manager, Growth Creative Lead, Marketing Manager)
• A portfolio showing data-driven creative concepts that delivered measurable results
• Deep understanding of paid social creative performance and testing methodologies
• Strong communication skills — able to translate insights into compelling creative directions
• Fluency in English and a natural ability to craft ideas for a global (especially US) audience
• Familiarity with creative production workflows, without needing to be hands‑on in editing tools
• Proficiency with project management tools (Jira, Confluence, Google Workspace)
• Curiosity for new formats, cultural trends, and emerging AI creative tools
• An obsession with results

Nice-to-have

• Familiarity with budgeting and resource allocation for creative projects
• Experience working collaboratively with creative partners (writers, motion designers, video editors)

What success looks like

• Growth in video creative’s contribution as a driver of paid UA success
• Consistent improvement in key video creative performance metrics (ROAS, CTR, conversion rates, engagement)
• Tangible impact on overall paid UA campaign growth and ROI

#LI-DL1 #LI-Hybrid

Salary Range - gross per month (ranges may vary based on skills and experience)

€4.200—€5.200 EUR

How we work

We’re a mission‑led, product‑driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.

You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.

What you’ll get

We support impact with meaningful reward. Here’s what that looks like:

• Competitive salary and annual reviews
• Opportunity to participate in Flo’s performance incentive scheme
• Paid holiday, sick leave, and female health leave
• Enhanced parental leave and pay for maternity, paternity, same‑sex and adoptive parents
• Accelerated professional growth through world‑changing work and learning support
• In‑person collaboration and work in a hybrid model, with 3 days per week spent in the office
• 5-week fully paid sabbatical at 5-year Floversary
• Flo Premium for friends & family, plus more health, pension and wellbeing perks

Diversity, equity and inclusion

Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.