About the Company:
Our client is a growing telehealth and wellness company building a more cohesive, customer-centered brand across social media, email, landing pages, partnerships, and other customer touchpoints.
About the Role:
We’re looking for a Brand & Creative Strategist to lead rebranding efforts and turn the company’s vision, mission, and positioning into compelling customer-facing creative. You’ll connect growth insights, design, content, and brand execution.
This is a hands‑on role for someone with strong creative judgment, excellent copywriting skills, high energy, and a strong understanding of what performs across modern content channels.
You Will:
- Lead the company’s rebranding and translate brand strategy into cohesive messaging and creative direction.
- Develop content strategy across social media, email, landing pages, influencer initiatives, and partnerships.
- Write and refine clear, engaging copy that is aligned with the brand voice and customer journey.
- Create creative briefs, messaging frameworks, content pillars, campaign concepts, and video hooks.
- Provide creative direction to the internal designer for social assets, landing pages, campaign materials, and other customer‑facing work.
- Use performance insights from paid media, email, and social channels to improve messaging across platforms.
- Guide social media strategy, including what to post, content themes, and channel priorities.
- Support influencer, affiliate, and UGC creative strategy; build the foundation for a future dedicated partnerships hire.
- Collaborate with Growth, Design, and leadership to ensure creative work supports acquisition, retention, and business goals.
About You:
Your Background:
- Experience in brand strategy, creative strategy, content strategy, social media strategy, copywriting, or related marketing roles.
- Strong copywriting skills across social media, email, landing pages, campaign messaging, and creative briefs.
- Strong portfolio demonstrating brand thinking, visual taste, content direction, and customer‑facing creative work.
- Experience translating brand strategy and visual direction into clear, compelling copy.
- Experience creating creative briefs and partnering closely with designers.
- Strong understanding of social trends, content formats, video hooks, and audience‑first messaging.
- Excellent English communication skills, written and verbal.
- Highly proactive, energetic, and comfortable executing in a fast‑moving environment.
- Strong creative judgment and confidence providing direction and feedback.
Nice to Have:
- Experience in wellness, telehealth, health‑adjacent consumer brands, CPG, or ecommerce.
- Familiarity with influencer marketing, affiliate programs, and UGC strategy.
- Experience in an agency, freelance, or highly cross‑functional environment.
- Understanding of paid media and retention insights.
- Familiarity with video production workflows.
- Compensation: $4,000–$5,000 USD/month
- Benefits: Remote contractor role with meaningful ownership in a growing consumer health brand.