Creative Strategist

Footballco; New York (NY); On-site; USD 90,000 - 140,000; Full time

Job summary

Footballco in New York seeks a dynamic Creative Strategist to join our strategy team and elevate branded content campaigns. You will translate cultural insights into bold concepts, partnering with sales, creative, and editorial to craft compelling proposals that resonate with soccer fans and broader audiences alike.

You’ll shape positioning, identify key audience signals, and mentor junior team members while delivering measurable social and digital outcomes for global brands.

Qualifications

• Extensive experience in media, sports marketing, or branding with a cultural strategy focus.
• Proven ability to develop strategic and creative campaign proposals that meet marketing goals.
• Strong understanding of digital and social platforms and how soccer intersects with broader culture.
• Ability to combine creativity with performance metrics and to deliver compelling presentations.
• Experience collaborating with commercial teams and delivering content-driven campaigns.

Responsibilities

• Work with sales, client management, creative and editorial teams to align on briefs.
• Clarify briefs and commercial challenges and support proposals to win business.
• Develop go-to-market positioning and strategy for campaigns.
• Identify insights and package them effectively for campaigns.
• Brief, inspire and provide feedback to creative and editorial teams.
• Evaluate concepts against the original strategy and ensure measurable results.

Skills

Cultural strategy

Media marketing

Brand storytelling

Proposal development

Presentation skills

Job description

Footballco is the world's largest dedicated soccer content and media business. Reaching more than 400m soccer fans across the world each month, and with a growing roster of brands including GOAL, INDIVISA, SOCCER GIRL and MUNDIAL no one else has our reach or depth of understanding within the game.

With a team of over 250 employees globally, we’re a young company with some established brands and serious investment behind us. Our mission is to give fans more of the game by building soccer communities that entertain, inform, and inspire action.

About the Role

Do you enjoy finding ways to make the complex, simple? Do you enjoy the blend of art and science that a role in strategy can offer? And are you energized by the chance to inspire, build and sell brave ideas to a wide range of clients looking to engage consumers via their passion for soccer? If you answered yes to these questions, we have a role for you!

We are looking for a dynamic and passionate Creative Strategist based in our New York office, to join our exciting and expanding team and supercharge our output. We’re looking for a strategist who’s plugged into the cultural zeitgeist, and understands soccer’s powerful adjacencies, instinctively knowing how the sport collides with fashion, music, art, gaming and more. Can you step outside of your own fandom to analyze macro trends, constantly anticipating the future of audience consumption and digital behavior? Are you confident enough to not just pitch what brands think they want right now, but craft bold concepts, rooted in insight, that give them exactly what they need to authentically embed themselves in modern culture.

The strategy team sits at the heart of our business, working in partnership with sales, creative, content and client services teams to raise the value of Footballco’s content output and deliver creatively brilliant, and effective, campaigns for our partners and drive meaningful engagement with our audience.

As part of the strategy team, you will support sales teams to identify and win commercial opportunities, collaborate with the content and creative teams to create branded content packages and create Footballco brand IP concepts to build audiences. You’ll offer an innovative and compelling approach to how we show up in the marketplace and proactive thinking to shape our positioning narrative and collateral.

We’re looking for a Creative Strategist who has a firm grasp on what true insights are, how to find them and the change they can create. Someone who can find gold in data sets, look for signals from social platforms, commission meaningful audience research and use all of this to help create best-in-class branded content campaigns.

The successful candidate will have the ability to think calmly and creatively under pressure and question perceived wisdoms in the drive to find the best solution. You will be expected to be comfortable dealing with senior client contacts and collaborating with multiple senior stakeholders within our own business.

You’ll be joining a team with a start-up mentality, hungry to create and execute top class soccer partnerships and grow the sport in the U.S. This is your chance to be part of something very special.

What you'll be doing:

• Work closely and collaboratively with key internal stakeholders including sales, client management, creative and editorial teams
• Clarify briefs and commercial challenges
• Support local and global sales teams on proposals and guide them to help improve the overall quality of our commercial proposal output
• Play a key role in developing our go-to-market positioning and strategy
• Identify relevant insights, and package them in relevant ways
• Be able to identify, validate and communicate a strategic solution to a commercial, brand or audience brief
• Clearly brief, inspire and feedback to creative and editorial teams
• Evaluate concepts and creative work against the original strategy
• Craft content strategies that get the best out of social and digital platforms, delivering measurable results
• Use your ability to clearly communicate, collaborate and persuade to drive projects through to successful conclusions
• Mentor, support and line manage future junior members of the strategy team

What you have:

• Extensive experience working in a media, sports marketing, agency or brand role with an emphasis on cultural strategy.
• Experience in developing strategic & creative campaign proposals that deliver on marketing goals either at an agency, client or media owner
• Strong understanding of digital and social platforms, the changing landscape of sports content consumption and the intersectionalities of soccer and broader culture
• The ability to combine creativity with consideration of performance metrics
• The ability to create and deliver compelling presentations
• Understanding and experience of the sports, media or entertainment industries and a passion for uncovering ‘what’s next’ and what will capture brands’ imagination.
• Understanding the needs of brands, media, rights-holders and talent
• The ability to collaborate with commercial and account management teams and comprehensive understanding of how to deliver content-driven campaigns

Footballco is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, colour, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category.