Creative Strategist

Whitetail Hill; Alabama; On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Bonus

Job summary

Whitetail Hill in Alabama is building a media side and seeks a Creative Content Lead to work alongside our full-time videographer and designer, taking direction from the founder on content that gets watched and sells products.

You will own the content calendar, YouTube episodes, and social channels, write hooks and scripts, turn long videos into shorts, launch our podcast, and push fast with AI while keeping human judgment.

Qualifications

• Experience growing a YouTube/outdoors channel with demonstrable results.
• Ability to write in a hunter’s voice, not in marketing jargon.
• Proven track record of delivering weekly content.
• Strong direction-taking and ability to push back with better ideas.

Responsibilities

• Plan and run the content calendar every week.
• Own YouTube: episode ideas, titles, thumbnails, packaging.
• Run our social accounts and grow them.
• Write hooks, scripts, and briefs our videographer shoots from.
• Turn long videos into short clips and ads that sell.
• Help launch and run our podcast.
• Watch the numbers (ours and competitors) and act on insights.
• Use AI tools to move faster, without losing critical thinking.

Skills

Content planning

YouTube channel growth

Social media management

Scriptwriting

Video coordination

Analytics

AI tools usage

Tools

AI tools

Job description

Whitetail Hill makes food plot seed, minerals, attractants, and trees, including hybrid chestnuts we grow

right here in Alabama. More than 50,000 customers plant our stuff. We're founder-owned, we're

growing fast, and we're building something bigger: a media side (YouTube, social, and a podcast) that hunters actually want to watch.

The job

You decide what we make. You'll work side by side with our full-time videographer and our designer,

take creative direction from our founder, and turn it into content that gets watched and sells product.

• Plan and run the content calendar every week, not someday
• Own YouTube: episode ideas, titles, thumbnails, packaging
• Run our social accounts and grow them
• Write the hooks, scripts, and briefs our videographer shoots from
• Turn long videos into short clips and ads that sell
• Help launch and run our podcast
• Watch the numbers (ours and our competitors) and act on what you see
• Use AI tools to move faster, without letting them do your thinking

Who you are

• You hunt. Food plots are a plus, or you're eager to learn ours.
• You've grown a channel or account in the outdoors space, and you can show us the numbers.
• You know the first three seconds decide everything.
• You write like a hunter talks, not like a marketer.
• You'd rather ship something good every week than something perfect once a month.
• You take direction well and push back with better ideas.

Where it goes

As the media side grows, so does this job. The right person grows into our Head of Content.

Pay

$65,000–$90,000, plus a bonus tied to channel growth and [benefits].

Finalists complete a short, paid project before we hire. You'll report to our marketing director and work

directly with our founder on creative direction.