Creative Stategist & Storytelling (Brand Marketing)

Church & Dwight Co., Inc.; Ewing (NJ); Hybrid; USD 150,000 - 180,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Paid vacation and sick time

401k with company match

Discounted Employee Stock Purchase Plan

Job summary

A leading consumer goods company in Ewing, NJ is seeking a Creative Strategist & Storytelling expert to lead brand identity and innovative campaigns. You will mentor a team, drive storytelling efforts, and collaborate with various teams for impactful marketing. A strong background in creative leadership and communication is essential for this role. Competitive salary and benefits are offered.

Qualifications

• 10+ years of experience in a senior creative leadership role.
• Excellent communication and presentation skills.
• Hands-on experience in writing and producing digital content.

Responsibilities

• Lead brand positioning and storytelling.
• Drive storytelling opportunities using consumer insights.
• Collaborate with creative teams to craft emotive brand stories.

Skills

Creative leadership

Storytelling

Communication

Problem-solving

Innovation mindset

Education

Bachelor's Degree in Business, Marketing or related field

Job description

Overview

Creative Stategist & Storytelling (Brand Marketing) role. The Creative Strategist, Marketing will work closely with the General Manager of The Accelerator Group (TAG), to serve as strategic creative partner to develop brand identity, experience and guidelines. You will lead the development of innovative and compelling creative concepts that drive storytelling for product differentiation and brand identity. You will have end to end creative ownership from ideation to final content creation, ensuring consistency and excellence across all touchpoints. You will partner with social, eCommerce, digital strategy and broader creative teams to bring the brand stories in an emotive way that touches the consumers hearts and mind.

The US base salary range is listed within the job post and base pay information is provided below along with bonuses and benefits.

Responsibilities

• Lead brand positioning on shelf and packaging; work with the General Manager on branding and storytelling with a focus on creative execution.
• Drive storytelling opportunities using consumer insights and innovative ideas to push brand narratives across consumer touchpoints.
• Provide end-to-end creative ownership from ideation to final content creation, ensuring brand guidelines are followed while pushing creative boundaries.
• Collaborate with social, eCommerce, digital strategy, and broader creative teams to craft emotive brand stories across digital and physical channels.
• Concept, pitch, design, and execute innovative ad campaigns and experiences for TAG brands, including developing the creative brief and launching campaigns.
• Direct outside creative disciplines when needed and provide feedback throughout the creative development process; ensure UX considerations are integrated where applicable.
• Develop bespoke creative strategies with a strong point of view and clear direction for internal and external partners.
• Lead and mentor a team of designers, supporting their professional development and maintaining high standards of creative output.
• Incorporate emerging marketing trends and GenAI innovations into the creative strategy and execution.
• Maintain strong communication with senior leadership and stakeholders to establish best practices and drive operational excellence.

Qualifications

• 10+ years of experience in a senior creative leadership role focused on storytelling and performance, preferably with consumer product goods; experience across startups, agencies, in-house teams, or non-traditional content creators is desirable.
• Conceptual thinking and problem-solving skills with the ability to visualize ideas and influence stakeholders across platforms.
• Innovation mindset with a track record of creative and strategic thinking and continuous improvement.
• Excellent communication and presentation skills; ability to articulate creative vision to diverse stakeholders and to work with senior leadership, media, and partners.
• Willingness to take big swings with bold concepts and to fail in pursuit of something extraordinary.
• Hands-on willingness to write and produce promos, sizzles, social and digital content as needed.
• Ability to identify opportunities to incorporate emerging marketing trends and GenAI innovations into strategy and execution.
• Experience in concepting, pitching, designing, and executing innovative campaigns from brief to launch; strong design aesthetic and ability to guide cross-functional teams; UX experience a plus.
• Strong art-direction and copywriting understanding across digital, print, OOH, video, and more; ensure all work adheres to brand guidelines while pushing boundaries.
• Strategic thinker who can solve business problems through creativity and brand development, including prelaunch branding, evolution, or turnaround experiences.
• Experience leading and managing a team with a track record of developing talent and delivering high-quality work; decisive with good judgment and adaptability.
• Tech-forward mindset, embracing AI, motion, and other formats to spark inspiration and push boundaries.
• Effective leadership, strong communication, and the ability to guide and persuade stakeholders internally and externally.
• Entrepreneurial, ambitious, culturally aware, and resilient with a proactive problem-solving approach.
• Latest work samples and portfolio required.
• Bachelor\'s Degree in Business, Marketing or related field.

Compensation and Benefits

The US base salary range for this full-time position is $150,000 – $180,000, with bonus eligibility. The actual base pay offered will depend on various factors including experience, location, and business needs.

As a Church & Dwight US employee, you will have access to medical, dental, vision, life insurance, paid vacation and sick time, Paid Parental Leave, holidays, floating holidays, and 401k with company match and profit-sharing. ADiscounted Employee Stock Purchase Plan is also available.

Other notes: #LI-Hybrid and EEO statements apply.

About the company

Church & Dwight is committed to equal opportunity employment for Veterans/Individuals with Disabilities. For more information about our company and culture, visit http://www.churchdwight.com

Reference states: Together We Have the Power to Win. Position details and location reflect the application materials provided.