Creative Specialist

SWPC; Maryville (TN); On-site; USD 52,000 - 78,000; Full time

Benefits offered by this job

N/A

Job summary

Gemtech, a Smith & Wesson company, seeks a design-focused producer to create social media, email, website, and print assets. You will plan photography, shoot video, and adapt assets for multiple channels while maintaining brand integrity.

Responsibilities include handling production details, coordinating with internal teams, and supporting tradeshow activations. A 2–3 year track record and strong Adobe skills are required; familiarity with HTML/CSS is a plus.

Qualifications

• 2-3 years of experience in a similar role.
• Experience with Adobe Illustrator, Photoshop, InDesign; Sketch, HTML & CSS are a plus.
• Digital production skills creating digital assets in a fast-paced environment.

Responsibilities

• Design assets for social media, email, websites, digital advertising, presentations, print collateral, and events.
• Plan and capture product photography, lifestyle imagery, and event content.
• Shoot and edit video content including product-focused pieces, interviews, and event recaps.
• Handle shot lists, lighting, audio, editing, and file delivery.
• Translate briefs into concepts and assets that meet channel specs.
• Adapt assets into different sizes, formats, and placements.
• Maintain brand consistency and verify product details with internal resources.
• Collaborate with Digital and Media teams on asset requirements and deadlines.
• Organize source files and final assets in a shared content library.
• Support activation at trade shows and events; coordinate with Smith & Wesson creative resources.

Skills

Adobe Illustrator

Adobe Photoshop

Adobe InDesign

Sketch

HTML

CSS

Education

BA/BS in Design, Fine Art, Advertising, or relevant field

Tools

Adobe Creative Suite

Job description

• Design assets for social media, email, websites, digital advertising, presentations, print collateral, and events.
• Plan and capture product photography, lifestyle imagery, and event content.
• Shoot and edit video, including product-focused content, interviews, event recaps, and short-form social assets.
• Handle practical production needs such as shot lists, equipment preparation, lighting, audio, editing, and file delivery.
• Translate approved briefs into creative concepts and finished assets that meet channel specifications.
• Adapt existing creative into different sizes, formats, and placements.
• Maintain brand consistency and verify product details with appropriate internal resources.
• Collaborate with Digital and Media to understand asset requirements, deadlines, and intended uses.
• Organize source files, final assets, versions, and usage information in a shared content library.
• Track assignments, communicate production constraints, and flag competing deadlines early.
• Capture content and support activation at trade shows, dealer events, media experiences, and other field activities.
• Coordinate with Smith & Wesson creative resources when assigned, while independently producing most day-to-day work.

NOTE: This list presents only the principal duties of the position and is not intended to be comprehensive. The duties and responsibilities listed above may be changed or supplemented at any time in accordance with business needs and conditions.

Education and Experience:

• 2-3 years of experience working in a similar role
• Experience in Adobe Creative Suite including Photoshop, Illustrator, and InDesign. Sketch, HTML and CSS are a plus.
• Must have digital production skills creating digital assets in a fast-paced environment
• Commitment to excellence and attention to detail
• Ability to work independently, to take direction and to work as part of a team
• Strong time management skills with the ability to multitask and meet deadlines
• Has excellent written and verbal communication skills
• Candidates who have experience working on sporting goods, lifestyle brands, or outdoor brands are a plus
• Candidates should submit links to their portfolios or examples of their work
• BA/BS in Design, Fine Art, Advertising, or relevant field preferred

Competencies and Skills:

• Adobe Illustrator
• Work with little or no supervision
• Ability to schedule work and work overtime as needed
• Respond to emergency situations
• Maintain effective working relationship with all levels of the organization
• Strong team player

Physical Demands:

• Must be comfortable around firearms
• Occasional: walking, standing, bending, kneeling, squatting, reaching, fine and gross upper body motor movement.
• Extended time in a sitting position, prolonged use of a computer, and possible eye strain.
• Occasional lift: 0 to 30 pounds

NOTE: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Environment and Personal Protective Equipment:

• Normal office environment and office lighting.
• Within the Smith & Wesson manufacturing facility, employees may be exposed to manufacturing noise, airborne liquid chemicals, fine particulate dust, ambient temperatures, and industrial lighting. Work environment is similar to most manufacturing operations. May be exposed to excessive noise, temperatures, hazards associated with working around moving machinery, work in confined quarters, exposure to vibrations and shop lighting, continuous exposure to hot temperatures, may be humid, odors, dust, continuous exposure to mechanical hazards, and occasional exposure to chemical hazards.
• The following Personal Protective Equipment is required: Safety glasses with side shields and hearing protection required when on manufacturing floor. The use of additional personal protective equipment (PPE) may be required when a job task(s) is being completed in or around your assigned department or in another department, this includes safety eyewear, hearing protection, and safety footwear.

Who We Are:

The Gemtech story has been seven decades in the making. Beginning back in the 1960's when radiologist and firearm enthusiast Phil Dater began dabbling off-hours in his hospital's machine shop. Dr. Dater merged his passion for guns and his knowledge of ultrasound to create solutions that would silence skeptics and improve the overall shooting experience. With a focus on design, intense testing and a customer-first mentality. Gemtech would grow year-over-year to become one of the world's leading suppressor companies. Gemtech is trusted every day by members of the United States Military, Federal Agencies and local police, as well as being used by thousands of civilian shooters. In 2017, Gemtech was acquired by Smith & Wesson, one of the world's leading firearm manufacturers. This strategic partnership has led to the expansion of Gemtech product innovation and has advanced the accessibility of suppressed shooting options.

Updated 10/20/2026