Creative Services Manager, WTMJ

E.W. Scripps Company; Milwaukee, Northern (WI, KY); Hybrid; USD 70,000 - 110,000; Full time

Job summary

WTMJ, the NBC affiliate in Milwaukee, is seeking an experienced Creative Services Manager to lead and grow a high-performing marketing team. You will oversee the development and execution of promotional campaigns, ensuring brand consistency and strategic alignment across news, spots, radio, and digital content.

The role combines creative vision with strong production oversight and budget management. You will coach and inspire designers and producers, collaborate with sales and news teams, and

Qualifications

• BS/BA in related discipline or equivalent years of experience preferred.
• Generally, 5+ years of experience in related field preferred.
• Prior supervisory experience a plus.
• Strong portfolio of effective promotional materials and commercials.
• Proficient in industry-standard production and design software (e.g., Adobe Creative Suite, Final Cut, Avid Media Composer).
• Excellent leadership, communication, and organizational skills, with the ability to inspire and motivate a creative team.

Responsibilities

• Provide direction, coaching, and support to ensure the highest quality in news, commercial, and promotional content.
• Develop and execute creative strategies for television spots, radio ads, digital content, and community event promotions, ensuring alignment with brand identity and business objectives.
• Collaborate with sales, news, and community outreach teams to create integrated marketing campaigns that drive audience engagement and revenue growth.
• Maintain consistency in branding and design, ensuring all materials adhere to brand guidelines and reflect the station’s strategic goals.
• Supervise the production process from concept to final delivery, overseeing timelines, budgets, and quality control.
• Identify and implement cross-promotional opportunities, incorporating emerging technologies and trends to enhance content effectiveness.
• Evaluate and track the performance of promotional campaigns, providing data-driven insights and recommendations for continuous improvement.
• Foster a creative atmosphere that encourages innovation while managing multiple projects and deadlines efficiently.
• Offer feedback and support professional development for team members.

Skills

Leadership

Team Management

Storytelling

Project Management

Budgeting

Education

BS/BA in related discipline

5+ years experience

Tools

Adobe Creative Suite

Final Cut

Avid Media Composer

Job description

WTMJ, the NBC affiliate owned by The E.W. Scripps Company in Milwaukee, Wisconsin, is searching for an experienced Creative Services Manager. In this pivotal role, you'll be responsible for creating high-quality marketing content that supports the station's goals and enhances client relationships. You'll assist in overseeing the development and execution of marketing and promotional campaigns, ensuring consistency with the station's brand and strategy, while fostering a collaborative and innovative team environment. If you're a creative leader with a passion for storytelling, strong production skills, and the ability to inspire a team while managing both the creative and logistical aspects of promotional campaigns, we want to hear from you.

WHAT YOU'LL DO:

• Provide direction, coaching, and support to ensure the highest quality in news, commercial, and promotional content.
• Develop and execute creative strategies for television spots, radio ads, digital content, and community event promotions, ensuring alignment with brand identity and business objectives.
• Collaborate with sales, news, and community outreach teams to create integrated marketing campaigns that drive audience engagement and revenue growth.
• Maintain consistency in branding and design, ensuring all materials adhere to brand guidelines and reflect the station’s strategic goals.
• Supervise the production process from concept to final delivery, overseeing timelines, budgets, and quality control.
• Identify and implement cross-promotional opportunities, incorporating emerging technologies and trends to enhance content effectiveness.
• Evaluate and track the performance of promotional campaigns, providing data-driven insights and recommendations for continuous improvement.
• Foster a creative atmosphere that encourages innovation while managing multiple projects and deadlines efficiently.
• Offer feedback and support professional development for team members.

WHAT YOU'LL NEED:

• BS/BA in related discipline or equivalent years of experience preferred
• Generally, 5+ years of experience in related field preferred
• Prior supervisory experience a plus

WHAT YOU'LL BRING:

• Strong portfolio of effective promotional materials and commercials
• Proficient in industry-standard production and design software (e.g., Adobe Creative Suite, Final Cut, Avid Media Composer)
• Excellent leadership, communication, and organizational skills, with the ability to inspire and motivate a creative team
• Strong project management abilities, capable of juggling multiple projects and meeting deadlines
• In-depth knowledge of media trends, advertising strategies, and community engagement
• Strong visual storytelling and non-linear editing skills
• Ability to build strong relationships across departments and with clients
• Proactive and creative leader with a passion for storytelling, strong production skills, and the ability to manage both the creative and logistical aspects of promotional campaigns
• May work nights and/or weekends when needed.
• Must be able to lift up to 50 pounds.
• Valid driver's license, good driving record, and ability to provide proof of insurance with the company-required insurance limits.

SCRIPPS’ COMMITMENT TO A CULTURE THAT CREATES CONNECTION:

At Scripps, we are committed to a culture that reflects the audiences and communities we serve.We are intentional about creating anenvironmentwhereemployees, our audiences and other stakeholders feel valued and inspiredto reach their full potential and create connections.

To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection.

By continuing to cultivate an environment where all employees have a fair chance to succeed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose.

ABOUT SCRIPPS:

The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating connection. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlet Scripps News and popular entertainment brands ION, ION Plus, ION Mystery, Bounce, Grit and Laff. Scripps is the nation’s largest holder of broadcast spectrum. Scripps Sports serves professional and college sports leagues, conferences and teams with local market depth and national broadcast reach of up to 100% of TV households. Founded in 1878, Scripps is the steward of the Scripps National Spelling Bee and its longtime motto is: “Give light and the people will find their own way.” As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.

The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating connection. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlet Scripps News and popular entertainment brands ION, ION Plus, ION Mystery, Bounce, Grit and Laff. Scripps is the nation’s largest holder of broadcast spectrum. Scripps Sports serves professional and college sports leagues, conferences and teams with local market depth and national broadcast reach of up to 100% of TV households. Founded in 1878, Scripps is the steward of the Scripps National Spelling Bee, and its longtime motto is: “Give light and the people will find their own way.” As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.