Creative Services Manager

INNOVÉ Beauty & Wellness; Macedonia (OH); On-site; USD 65,000 - 85,000; Full time

Job summary

Innove, Inc. in Ohio seeks a visual storyteller to lead the development and execution of creative across packaging, print, digital, social, and trade shows, ensuring a cohesive on-brand look.

You will partner with brand, product, and marketing teams, manage outside agencies, and drive multi-channel creative—from video production to educational materials—aligned with growth objectives.

Qualifications

• Bachelor’s degree in Graphic Design, Visual Communications, or related field.
• 5+ years of design/creative experience in beauty/fashion/personal care brands.
• Strong portfolio showing brand identity, packaging, and multi-channel work.
• Experience leading projects with primary accountability for results.
• Resourceful with independent initiative and problem solving.
• Directing photo and video shoots is a plus.

Responsibilities

• Translate brand strategy into consistent, high-quality creative across all touchpoints.
• Collaborate with Brand and Product Managers to develop concepts for print, digital, and packaging.
• Partner with Social Media & Email teams to ensure on-brand assets.
• Manage outside agencies, photographers, and freelancers to deliver on time and on budget.
• Oversee digital commerce assets across website, app, marketplace, and retailer channels.
• Lead packaging and technical design, including manuals and diagrams.
• Direct creative for trade shows, events, and print advertising.
• Develop educational materials, decks, and digital course content.
• Produce and edit video content for organic and paid channels.
• Align creative with broader brand, marketing, and growth objectives.
• Stay current with design trends and maintain brand freshness.
• Manage projects through the company PM system and archive assets.

Skills

Brand execution

Cross-functional collaboration

Project management

Video production

Digital asset management

Packaging design

Print & digital design

Education

Bachelor's degree in Graphic Design

Tools

Adobe Creative Suite

Photoshop

Illustrator

Job description

The ideal candidate is a visual storyteller with a sharp eye for brand consistency and a passion for elevating the customer experience through compelling design. This individual leads the development and execution of creative across all touchpoints of the Innove, Inc. suite of brands – including packaging, print, digital, social, and trade show materials – ensuring every asset reflects a cohesive, on-brand look and feel. This role requires strong design proficiency, sound project management skill, and the ability to partner cross-functionally with brand, product, and marketing team members to bring creative concepts to life.

• Brand Execution:Translate brand strategy into consistent, high-quality creative across all touchpoints, ensuring adherence to visual standards, typography, imagery, and brand guidelines.
• Partner with Brand and Product Managers to translate brand strategy and campaign briefs into compelling creative concepts across print, digital, and packaging.
• Partner with the Social Media & Email Managers to develop on-brand creative assets for social and email campaigns, ensuring visual consistency with brand guidelines.
• Relationship Management: Manage outside creative agencies, photographers, and freelance contributors as needed, ensuring on-brand, on-budget, on-time delivery.
• Digital Commerce: Oversee the creation and standardization of e-commerce assets across digital platforms, including website, app, marketplace, and retailer requirements.
• Packaging & Technical Design:Manage packaging and product decoration design while translating technical information into clear, polished visual materials such as manuals, diagrams, and instructional guides.
• Physical & Event Collateral:Direct creative development for trade shows, events, environmental graphics, product catalogs, point-of-purchase materials, and print advertising.
• Education & Training Materials:Lead creative execution for educational content, including printed materials, presentation decks, training tools, and digital course modules.
• Video Production:Serve as a key video producer and editor, partnering with marketing and social teams to create premium, engaging content for organic and paid channels including but not limited to - YouTube, Meta, TikTok, and Google.
• Strategic Growth Alignment:Ensure creative execution supports broader brand, marketing, product launch, and business growth objectives.
• Innovation: Stay current on design trends and bring forward recommendations that keep Innove, Inc.’s brands visually fresh and competitive.
• Project Management: Manage assigned creative initiatives through the company’s project management system, ensuring projects are delivered on time and all final assets are properly organized and archived.
• Flexibility: Ability to be very nimble and flexible as project priorities change; superior collaborator & communicator.

Skills/Characteristics Needed for Success:

• A Bachelor’s degree, preferably in Graphic Design, Visual Communications, or a related field.
• 5+ years of design/creative experience, ideally with a beauty, fashion, personal care, or lifestyle brand.
• Strong portfolio demonstrating brand identity, packaging, and multi-channel creative work.
• Experience leading projects, where you had primary/sole accountability for results.
• Have a track record of resourcefulness (finding a way no matter the obstacle) and independent initiative.
• Experience directing photo and video shoots is a plus.
• Experience branding products for businesses and consumers is a plus.

Physical Requirements:

The person in this position normally works in an office environment and must be able to remain stationary majority of the day behind a desk utilizing a PC and telephone. The position requires periodic trips into the plant and occasionally moving up to 20 pounds.

Travel:

Some car travel required. Occasional overnight travel: possible overnight / flight travel. Hours vary according to need, must be available nights and weekends for planned events.

Disclaimer – This position description is subject to change at any time.

Innove, Inc. is an Equal Opportunity Employer and will not discriminate against an applicant or employee based on race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, familial status, or any other legally recognized protected basis under federal, state, or local law. Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Innove, Inc. Please inform the company's personnel representative if you need assistance completing this application or to otherwise participate in the application process.