Creative Services Lead

Northern Lights Candles; Town of Wellsville (NY); Hybrid; USD 30,000 - 35,000; Part time

Benefits offered by this job

Hybrid work arrangement

Job summary

Northern Lights Candles in Wellsville, NY, is seeking a Creative Services Lead to direct daily tasks of the creative staff and develop visual design solutions that support brand and business directives.

You will design and oversee brand collateral for events, trade shows, digital platforms, and sales tools, while coordinating photoshoots, ensuring on-time delivery, and maintaining brand consistency across channels.

Qualifications

• BA/BFA or equivalent experience required.
• 5+ years experience in art direction, graphic design, or related field.
• Excellent communication and organizational skills.
• Proficiency with Adobe CC Suite.

Responsibilities

• Lead and assign daily tasks to Creative Services staff.
• Oversee design of brand collateral for events, trade shows and digital platforms.
• Ensure on-time delivery within budget and design constraints.
• Coordinate on- and off-site photoshoots and prop procurement.
• Collaborate with Sales and Product Development for launches.
• Maintain content compliance with Legal and IT, including PII handling.
• Grow the creative team's capabilities and foster collaboration.

Skills

Art direction

Graphic design

Project management

Communication

Color theory

Creativity

Education

BA/BFA or equivalent experience

Tools

Adobe CC Suite

DSLR camera

Job description

The Creative Services Lead will lead the assignment of daily work tasks among the Creative Services staff in the development of visual design solutions that drive brand and business directives. Designs and oversees creation of brand collateral for company and community events, trade shows and digital platforms ensuring engaging, high-quality and timely results. Assists in the operational and administrative functions relating to Creative Services. Reports to the Director of Product Development.

DUTIES AND RESPONSIBILITIES:

DESIGN:

• Critique and provide direction to internal copywriters, photographers and graphic designers in the design of original, artistic and campaign-based content for use across physical and digital media
• Follow established guidelines to ensure visual continuity of brand assets across platforms
• Create fresh and innovative content that enhances the stand-out product designs NL is known in the market for
• Work with Sales to design effective and visually appealing solutions for selling tools
• Ensure projects are delivered within requested budget, timeline and design limitations.
• Lead and plan on and off-site photoshoots with regard to scheduling, prop procurement, budget and design direction.
• Other duties as assigned

CONTENT MANAGEMENT:

• Work alongside Legal and IT to ensure content being published is compliant. Ensure compliant management of Personally Identifiable Information (PII) on email platforms.
• Work alongside internal departments in the tracking, publishing and continuity of product information across internal and external platforms.
• Develop engaging and on-brand selling features and copy for upcoming launches with product information provided by the Product Development teams and marketing insight.
• Oversee department-related project management software is utilized to track progress, milestones, and deadlines, ensuring the most up-to-date information is clearly communicated to internal stakeholders.
• Anticipate and coordinate refresh and reconfigure of company websites home and product pages.
• Other duties as assigned

STRATEGY & MANAGEMENT

• Research and report on competitor’s visual communication strategies and market trends
• Assign each task among Graphic Designers using project management software to ensure project details and timelines are met
• Establish project scope and priority of assigned tasks/projects among graphic designers
• Communicate with print vendors to deliver print-ready assets and the oversee production and quality of print materials
• Manage the organization and fulfillment of photography requests for the Sample image database, ARC and D365
• Manage scheduling of the photo studio
• Train team members on proper digital content access, organization and usage.
• Grow a team of creatives and perpetuate an environment of artistic growth within a collaborative environment
• Other duties as assigned

QUALIFICATIONS:

• BA/BFA or equivalent experience required; 5+ Years Experience in Art Direction, Graphic Design or related field.
• Excellent computer skills using email, Microsoft Office, project management software and virtual communication platforms
• Demonstrated competency in Adobe CC Suite
• Proficiency using a DSLR camera with editing skills; Photo-staging skills required.
• Excellent verbal and written communication skills including grammar and proofreading
• Must have high color sensitivity
• Must be creative, detail oriented, and highly organized with a problem solver mindset
• Must be a tenacious question asker who does not wait for information
• Professional, career oriented and self-motivated
• Experience in the print production process
• Willingness to attend company functions, tradeshows and events as needed including occasional weekends & travel opportunities
• Strong portfolio demonstrating knowledge of composition, layout, typography and branding
• Must be able to lift up to 35 lbs
• Must be able to stand and remain on feet for extended periods of time during occasional photo shoots and tradeshow set-ups.

This is an office hourly,($22.03 - $25.33) hybrid position located in Wellsville, NY