Creative Resource Manager

Wellstar Health System; Marietta (GA); On-site; USD 110,000 - 160,000; Full time

Job summary

Wellstar Health System is seeking a Creative Resource Manager to lead enterprise self-service capabilities for brand-compliant communications. You’ll design templates, manage platforms, and empower teams to create approved content independently without heavy marketing support.

You will partner with marketing, clinical, and operations teams, ensuring governance, training, and adoption while continuously improving tools and processes to enhance efficiency and consistency across the organization.

Qualifications

• 7+ years in creative operations or marketing operations.
• Experience designing scalable self-service content or creative platforms for large organizations.
• Experience managing enterprise template libraries, DAM, CMS, or related platforms.
• Proven track record collaborating across business, clinical, and operational teams to drive tool adoption.

Responsibilities

• Lead self-service platform strategy, development, and governance for tools and templates.
• Design, build, and maintain branded templates, modular content, and digital assets.
• Partner with marketing, communications, digital, operational, and clinical teams to identify needs and prioritize enhancements.
• Develop governance processes, training, and user documentation for compliant tool use.
• Evaluate and optimize creative technology platforms and vendor relationships for scalable content creation.
• Monitor new technologies and best practices to enhance self-service offerings.
• Perform other duties as assigned.

Skills

Creative Operations

Template Design

Digital Asset Management

Content Management Systems

Self-Service Platforms

Stakeholder Management

Project Management

AI-enabled tools familiarity

Brand Standards

Change Management

Education

Bachelor's Degree in related field

5+ years related experience or other training

Tools

Adobe Creative Cloud

Digital Asset Management (DAM) platforms

Content Management Systems (CMS)

Template Management Systems

Microsoft 365

Job description

How would you like to work in a place where your contributions and ideas are valued? A place where you can serve with compassion, pursue excellence and honor every voice? At Wellstar, our mission is simple, yet powerful: to enhance the health and well-being of every person we serve. We are proud to have become a shining example of what's possible when the brightest professionals dedicate themselves to making a difference in the healthcare industry, and in people's lives.

Work Shift

Job Summary

The Creative Resource Manager serves as the enterprise leader responsible for developing, implementing, and governing self-service creative capabilities that enable teams across Wellstar to produce high-quality, brand-compliant communications and marketing materials. Reporting to the Director, Creative, this role designs and manages the systems, templates, platforms, and processes that empower business units, clinical teams, and operational stakeholders to create approved content without direct support from dedicated marketing resources.

Core Responsibilities And Essential Functions

Self-Service Creative Platform Strategy and Management

Lead the strategy, development, implementation, and governance of self-service creative tools, template libraries, and content creation platforms that enable stakeholders across the organization to independently produce marketing and communications materials.

Template and Asset Development

Design, build, and maintain branded templates, modular content components, presentation formats, digital assets, and collateral frameworks that align with enterprise standards and support a wide range of business needs.

Cross-Functional Partnership and Consultation

Partner with marketing, communications, digital, operational, and clinical teams to understand content needs, identify opportunities for self-service solutions, and prioritize enhancements to creative tools and resources.

Governance, Training, and Adoption

Develop governance processes, training programs, user documentation, and educational resources to ensure stakeholders can effectively use creative tools while maintaining compliance with brand standards.

Technology and Vendor Management

Evaluate, implement, and optimize creative technology platforms, digital asset management systems, and vendor relationships that support scalable content creation and distribution.

Continuous Improvement and Innovation

Monitor emerging technologies, AI-enabled creative capabilities, industry best practices, and user feedback to enhance self-service offerings and improve organizational efficiency.

Performs other duties as assigned

Complies with all Wellstar Health System policies, standards of work, and code of conduct.

Required Minimum Education

• Bachelors Other / Related Field or Bachelors Advertising or Bachelors Design or Bachelors Business Communications or Bachelors Business Administration/Management
• 5 years additional - Additional years of relevant work experience and/or other specialized training can be used in lieu of minimum education requirement.

Required Minimum License(s) And Certification(s)

All certifications are required upon hire unless otherwise stated.

Additional License(s) And Certification(s)

• Certification or advanced training in creative technology platforms, digital asset management systems, or content management tools
• Certification or demonstrated proficiency in Adobe Creative Cloud, template management systems, and marketing technology platforms
• Experience with enterprise collaboration and content creation platforms such as the Adobe Creative Cloud suite, Microsoft productivity tools, and digital asset management platforms Upon Hire Preferred

Required Minimum Experience

• Minimum 7 years Seven to ten years of progressively responsible experience in creative operations, marketing operations, brand management, creative services, communications, or digital content management Required and
• Minimum 5 years Demonstrated experience designing and implementing scalable self-service content or creative platforms for large, complex organizations Required and
• Minimum 5 years Experience managing enterprise template libraries, digital asset management systems, content management platforms, or creative enablement technologies Required and
• Minimum 5 years Proven success collaborating across business, clinical, operational, and marketing functions to drive adoption of tools and processes Required and
• Minimum 3 years Experience managing external vendors, technology partners, and platform implementations preferred Preferred and
• Minimum 3 years Healthcare, hospitality, consumer, or other service-oriented industry experience preferred Preferred

Required Minimum Skills

• Deep understanding of creative operations, content governance, and enterprise-scale marketing enablement
• Expertise in template design, digital asset management, content management systems, and self-service platform administration
• Strong understanding of brand standards and the ability to operationalize them through intuitive tools and workflows
• Excellent project management, organizational, and prioritization skills
• Strong analytical and problem-solving capabilities, with the ability to translate user needs into scalable solutions
• Exceptional communication and stakeholder management skills.
• Ability to lead organizational change and drive adoption across decentralized teams
• Familiarity with AI-enabled creative technologies, automation tools, and emerging content platforms
• Knowledge of digital, print, presentation, and multimedia production processes
• Ability to balance strategic thinking with hands-on execution.

Join us and discover the support to do more meaningful work—and enjoy a more rewarding life. Connect with the most integrated health system in Georgia, and start a future that gives you more.