Creative Product Manager Graduate (Creative and Brand Innovation) - 2027 Start

TikTok Inc.; San Jose (CA); On-site; USD 123,000 - 223,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) with company match

Paid parental leave

Short-term and long-term disability

Life insurance

Wellbeing benefits

10 paid holidays per year

10 paid sick days per year

17 days of Paid Personal Time

Job summary

TikTok Inc. is seeking graduates for the Global Spark Talent Program within the Creative and Brand Innovation Product team. You will contribute to building monetization advertising and creator-related products, while enhancing the customer journey for creators, advertisers, and partners.

The program offers cross-functional rotations and mentorship to accelerate growth and skill development. Successful candidates should be pursuing or have completed a Master’s degree and demonstrate strong

Qualifications

• Master's degree in Business or related discipline is required.
• Internship experience in internet platforms, monetization, B2B, or ecosystem product roles is a big plus.
• Strong communication skills. Comfortable working in a multilingual environment.
• Proactive and eager to deeply understand the business; empathetic, responsible, and self-driven, with excellent project management and execution skills.
• Strong logical thinking and data sensitivity; skilled at identifying and solving problems through data analysis.

Responsibilities

• Responsible for building international monetization advertising and creator-related products; design features and strategies to help advertisers produce creative assets and match with suitable creators.
• Optimize the customer journey related to creators and creatives, enhancing collaboration efficiency and user experience for advertisers, creators, and partners.
• Collaborate with regional operations teams to identify localized needs and design scalable, unified product solutions.
• Understand the core business logic around creatives and creators; abstract key challenges and drive product design through research and analysis.
• Leverage data analysis to identify pain points and growth blockers, and work with operations to define effective growth strategies.

Skills

Strong communication

Multilingual environment

Project management

Data analysis

Empathy and responsibility

Education

Master's degree in Business or related discipline

Job description

Responsibilities

About the Team: Our Creative and Brand Innovation Product Team is dedicated to building full-funnel marketing solutions that combine creative content-such as the TikTok One platform, content packages, and ACA creative tools-with advanced AI technologies. We empower brands to drive measurable business outcomes, from awareness and engagement to conversion and purchase.

By seamlessly integrating creativity, community, and commerce-with AI capabilities embedded throughout-we help brands efficiently reach their target audiences and achieve sustainable growth.

Our mission: Inspire creativity, ignite growth.

Our vision: TikTok is the creativity-powered, Al-fueled growth engine that turns discovery into measurable impact

About Global Spark Talent Program: To foster the next generation of global talent with both an international perspective and strong digital business acumen, Creative and Brand Innovation Product is proud to launch the "Global Spark Program", tailored for Class of 2027 graduates:

• Gain cross-functional exposure through structured job rotations aligned with global business priorities within 2 years;
• Dedicated growth support from leader and mentor;
• High-Impact Opportunities.

Believe in the power of youth. Shape the future together.

We are looking for talented individuals to join our team. As a graduate, you will get opportunities to pursue bold ideas, tackle complex challenges, and unlock limitless growth.

Successful candidates must be able to commit to an onboarding date by the end of the year. Please state your availability and graduation date clearly in your resume.

Candidates can apply to a maximum of two positions and will be considered for jobs in the order you apply. The application limit is applicable to our Company and its affiliates' jobs globally. Applications will be reviewed on a rolling basis - we encourage you to apply early.

• Responsible for building international monetization advertising and creator-related products. Design product features and strategies to help advertisers efficiently produce creative assets and match with suitable creators, while enabling creators to better monetize their content.
• Optimize the customer journey related to creators and creatives, enhancing collaboration efficiency and user experience for advertisers, creators, and their service partners.
• Collaborate with regional operations teams to identify and clarify localized needs, and design scalable and unified product solutions.
• Understand the core business logic around creatives and creators, abstract key challenges in the process, and drive product design through research and analysis.
• Leverage data analysis to identify pain points and growth blockers, and work closely with operations teams to define effective growth strategies.

Qualifications

Minimum Qualifications:

• Individuals who are completing or have recently completed a Master's degree in Business or a related discipline.
• Internship experience in internet platforms, monetization, B2B, or ecosystem product roles is a big plus.
• Strong communication skills. Comfortable working in a multilingual environment.
• Proactive and eager to deeply understand the business; sensitive to user needs and strong in communication. Empathetic, responsible, and self-driven, with excellent project management and execution skills.
• Strong logical thinking and data sensitivity; skilled at identifying and solving problems through data analysis.

By submitting an application for this role, you accept and agree to our global applicant privacy policy, which may be accessed here: https://careers.tiktok.com/legal/privacy

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $122574 - $223200 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location.

• medical, dental, and vision insurance
• a 401(k) savings plan with company match
• paid parental leave
• short-term and long-term disability coverage
• life insurance
• wellbeing benefits
• among others

• 10 paid holidays per year
• 10 paid sick days per year
• 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.