Creative Producer, Social Video

America's Test Kitchen; Boston (MA); Hybrid; USD 90,000 - 95,000; Full time

Job summary

America’s Test Kitchen in Boston is hiring a Creative Producer, Social Video to lead our Social Video team. You will own the creative vision for short-form content across Instagram Reels and TikTok, managing a small team and collaborating with senior leadership to elevate the brand voice.

The role requires 6+ years in creative direction or video storytelling for social media, strong leadership, and a deep understanding of platform algorithms. Hybrid in Boston Seaport with in-office 3 days/week.

Qualifications

• Minimum 6+ years of experience in creative direction, video production, or multimedia storytelling for social media.
• Excellent communication and relationship-building skills for cross-functional collaboration.
• Working knowledge of scripting, producing and editing short-form videos.
• Deep understanding of social media, platform algorithms and how to drive engagement.
• Proven track record translating brand strategies into cohesive video campaigns.
• Strong leadership and directorial skills leading a creative team.

Responsibilities

• Drive the overarching creative direction for all short-form video content.
• Partner with senior leadership to execute the broader social strategy in every video.
• Lead, mentor a team of 2–4 junior Social Video Strategists/Producers.
• Prototype fresh formats and concepts to keep the brand relevant.
• Review performance data with the Social team to refine strategy.

Skills

Creative direction

Video production

Multimedia storytelling

Social media strategy

Team leadership

Job description

America’s Test Kitchen is seeking a passionate, visionary, and strategic Creative Producer to lead our Social Video team. If you are a master of visual storytelling, live and breathe social media, and know exactly how to translate a high-level social strategy into thumb-stopping short-form video, we want you to hear from you!

As our Creative Producer, Social Video, you will own the creative vision and visual identity of our short-form content across all social platforms, with a particular focus on Instagram Reels and TikTok. You will lead a talented team of junior Social Video Strategists/Producers, ensuring that our social strategy is flawlessly executed through compelling, high-quality video. Working hand-in-hand with the Sr. Director of Social as well as the Production Project Manager, you will elevate our brand voice, drive engagement, and push the boundaries of culinary content on social media.

KEY RESPONSIBILITIES

• Creative Vision & Strategy Execution: Drive the overarching creative direction for all short-form video content. Partner closely with the Sr. Director of Social to ensure the broader social strategy is effectively and innovatively executed in every video we produce.
• Visual Identity & Brand Consistency: Establish and maintain high aesthetic standards, visual tone, and storytelling guidelines across platforms. Ensure all video content is distinctly "America's Test Kitchen" while remaining optimized for platform-specific algorithms and trends.
• Creative Leadership & Mentorship: Lead, inspire, and mentor a team of 2-4 junior Social Video Strategists/Producers. Foster a highly collaborative, creative environment, providing clear direction and constructive feedback to elevate the team’s creative output and professional growth.
• Content Innovation: Spearhead the ideation of fresh, original video formats, franchises, and concepts. Stay ahead of emerging social trends, tools, and creator culture, rapidly prototyping new content ideas to keep the brand relevant and engaging.
• Strategic Collaboration & Insights: Work alongside the Social Video Production Manager to ensure workflows support creative excellence. Regularly review performance data and audience insights with the Social team to refine the creative strategy, doubling down on what works and pivoting when necessary.

SKILLS AND QUALIFICATIONS

• Minimum 6+ years of experience in creative direction, video production, or multimedia storytelling for social media, with a strong portfolio of high-performing short-form video content (Instagram, TikTok, YouTube Shorts).
• Excellent communication and relationship-building skills, with a proven ability to build trust and drive alignment across cross-functional teams—from Talent (Test Cooks) and creative/technical partners to marketing strategists and executive stakeholders.
• Working knowledge of scripting, producing and editing short-form videos.
• Deep understanding of social media, platform algorithms, and how to design content that drives audience behaviors (shares, saves, etc.).
• Proven track record of translating brand strategies into successful, visually cohesive video campaigns or content franchises.
• Strong leadership and directorial skills with experience managing and mentoring a creative team, fostering a collaborative environment, and driving team performance.

ADDITIONAL QUALITIES

• A sharp eye for detail, design, pacing, and storytelling in short-form video.
• Proactive, adaptable, and energized by the fast-moving nature of social media.
• Ability to provide constructive feedback and lead by example, nurturing a creative and productive team environment.
• A passion for food, cooking, and culinary content that aligns with America’s Test Kitchen's mission and audience.

This position is located in our Boston, MA office in the Seaport district. It is the expectation that the person in this role will work a hybrid schedule of 3 days per week (Tuesday, Wednesday & Thursday) in the office and 2 days per week remotely.

Salary Range:

$90,000 - $95,000

The range provided is based on what we reasonably expect to pay for this job as of the time of posting. The actual salary offered will be determined based on multiple factors, including but not limited to the candidate’s relevant experience, job-related knowledge, skills, geographical location, and other job-related factors permitted by law.

About America’s Test Kitchen:

The mission of America’s Test Kitchen (ATK) is to empower and inspire confidence, community, and creativity in the kitchen. Founded in 1992, the company is the leading multimedia cooking resource serving millions of fans with TV shows (America’s Test Kitchen, Cook's Country, and America’s Test Kitchen: The Next Generation), award-winning magazine (Cook’s Illustrated) and limited-edition newsstand issues, cookbooks, a podcast (Proof), FAST channels, short-form video series, and the ATK Essential Membership for digital content. Based in a state-of-the-art 15,000-square-foot test kitchen in Boston’s Seaport District, ATK has earned the trust of home cooks and culinary experts alike thanks to its one-of-a-kind processes and best-in-class techniques. Fifty full-time (admittedly very meticulous) test cooks, editors, and product testers spend their days tweaking every variable to find the very best recipes, equipment, ingredients, and techniques. Learn more at https://www.americastestkitchen.com/.

Why America’s Test Kitchen:

We're passionate about cooking, and about creating the best place to work. We're small enough for your ideas to make a big impact, and large enough to offer you opportunities to grow professionally at any stage of your career. We want you to take risks and make mistakes — that's how innovation happens in our test kitchen, in our offices, and in life.

We at America’s Test Kitchen believe food media can be a powerful force for social change. We are passionate about building an inclusive workforce that represents many different cultures, backgrounds, abilities, identities, and perspectives.