Creative Performance Designer (Mid-Weight)

ZOE; United States; On-site; USD 85,000 - 110,000; Full time

Job summary

ZOE is seeking a mid-weight Creative Performance Designer to fuel rapid growth across paid digital channels. You will partner with the Lead Brand Designer, crafting high-volume, native-feeling assets and modular systems in Figma for scalable experiments.

You will work across Meta, TikTok, YouTube, and beyond, blending strong typography, layout, and color with fast iteration. Content capture, motion experiments, and localisation will form part of your creative toolkit.

Qualifications

• 2–5 years of commercial design experience in growth marketing, paid social, digital advertising, CRM, promo assets, or brand design.
• Strong visual craft with typography, layout balance, hierarchy, and contrast.

Responsibilities

• High-velocity asset scaling for multi-channel digital campaigns (Meta, TikTok, YouTube, etc.).
• Build and manage modular template systems and component matrices in Figma for rapid iteration.
• Craft channel-native assets with a balance of native-feel and performance-focused design.
• Collaborate with growth marketers and copywriters to translate data into fresh visual hooks.
• Occasional on-site content capture (~10%) to keep formats authentic; explore motion editing.

Skills

Commercial design experience

Figma

Adobe Creative Suite

Autonomy

Fast execution

Untemporary visual craft

Social-advertising intuition

Tools

Figma

Adobe Photoshop

Adobe Illustrator

Job description

About the Role

As ZOE continues to scale globally, we are looking for a rapid, collaborative, and culturally attuned Creative Performance Designer (Mid-Weight) to elevate how we approach growth creative.

Joining ZOE’s Creative Studio and reporting directly to the Lead Brand Designer, you will be a primary engine driving our visual presence across paid digital channels. You will step away from traditional, slow-cooked design pipelines to build a high-velocity workflow focused on winning consumer attention on Meta, TikTok, YouTube, and beyond.

This is an execution-first individual contributor role for a true maker. You will work directly alongside the Lead Brand Designer, meaning you aren’t afraid to roll up your sleeves, grab our product, capture engaging photography in the wild, or spin up iterative variant matrices at a blistering pace. Crucially, while you understand how to execute intentionally native, low-fidelity creative that stops the scroll, your foundational visual craft—typography, hierarchy, colour contrast, and layout balance is rock-solid.

Whether your background is in Paid Social, CRM, Lifecycle Marketing, E-Commerce Promo, or Brand Design, if you have exceptional visual taste, an intuitive grasp of digital advertising, and the speed to execute autonomously in Figma, you’ll thrive here.

To keep you inspired, this role balances day-to-day production with creative freedom: while the bulk of your focus will be building high-volume static ad variations and scalable Figma component systems, you'll also have space to shoot content in the wild (~10%), experiment with video/motion editing, and test fresh, un-ignorable ideas.

What You’ll Be Doing

• High-Velocity Asset Scale: Build, iterate, and scale high-performing visual assets for multi-channel digital advertising campaigns (mainly Meta, but also TikTok, YouTube, Pinterest, and programmatic display), matching relentless volume with top-tier graphic design quality.

• Figma-First Modular Systems: Build, manage, and expand intelligent template systems and modular component matrices within Figma to maximise studio output and rapid iteration efficiency.

• Channel-Native Execution: Intentionally dial design presentation up or down based on channel needs—knowing how to craft an asset that feels native, current, and raw without ever looking over-designed, stale, or easy to ignore.

• Data-Driven Collaboration: Partner day-to-day with growth marketers and copywriters to turn real-time asset performance data into fresh visual hooks and creative variants.

• Hands-on Content Capture (~10%): Get hands-on as a physical creator: unbox product kits, capture raw, engaging imagery in the wild, and experiment with quick visual executions to keep our formats feeling current and authentic.

• Localisation & Expansion: Own the asset localization process, formatting successful creative architectures to scale seamlessly into new global markets.

• Motion & Experimentation: Dedicate a portion of your bandwidth to motion graphics testing, video editing, and proactive concept experimentation to expand our visual vocabulary on social platforms.

• Brand Consistency: Maintain an eye for core brand rules, ensuring even our highest-volume performance tests subtly protect ZOE’s foundational visual DNA.

What You’ll Bring

• 2–5 Years of Commercial Design Experience: You are a mid-level designer with a track record in growth marketing, paid social, digital advertising, CRM, promo assets, or brand design (DTC, subscription, or startup experience is a major plus).

• Rock-Solid Visual Craft: A portfolio showcasing strong graphic design fundamentals—flawless typography, intuitive layout balance, clear visual hierarchy, and strong contrast.

• Figma Proficiency: Intermediate to advanced mastery of Figma (components, auto-layout, variant matrices) as your primary daily workflow tool, alongside Adobe Creative Suite (Photoshop, Illustrator).

• Baseline Ad Intuition & Platform Awareness: A deep, intuitive understanding of social feeds; you know what feels native and thumb-stopping versus what looks like a skimmable advertisement, and you understand direct-response conversion goals.

• Autonomy & Speed: Exceptional speed and organisational agility. You love taking direction, running with execution independently without needing hand-holding on design 101, and pivoting design directions based on data.

• Maker Mindset: Comfort using your smartphone or basic camera equipment to capture real-world textures, lighting, and product interactions that look current, authentic, and premium.

• Mission Alignment: Deep curiosity about human behaviour, health, nutrition, and science.

This Role Isn't For You If...

• You sit at a Senior or Lead level (6+ years experience) looking to direct strategy—this is a hands-on, execution-first mid-level role where you will be building variants in Figma every single day.

• You need micro-management or "Design 101" coaching on basic principles like typography hierarchy, color contrast, or simple layout design.

• You prefer slow, single-asset brand projects or long-form campaign building over rapid A/B variant testing and performance iteration.

• Figma isn't your primary tool for building scalable template systems and layout variants.

Nice to Have

• Motion graphics and animation skills (After Effects, Premiere, or CapCut) to add subtle movement to static concepts.

• Proven experience executing localized asset variations for international campaigns.

• Comfort incorporating modern AI generation or workflow tools into your creative ideation and asset production pipelines.

Application Requirement

Applications MUST include a link to your portfolio. While we welcome backgrounds across Paid Social, CRM, Lifecycle, and Brand Design, your portfolio must show at least some examples of static ad sets, conversion-focused promotional collateral, or performance-driven digital graphics (e.g., Meta/TikTok statics, promo banners, or modular Figma layout sets) so we can evaluate your ad intuition and layout craft.

Our Hiring Journey

• Step 1: Intro chat with Talent Team (High-energy alignment alignment check)

• Step 2: Hiring Manager Interview (Tactical conversation focused on your craft)

• Step 3: The Remote Loop (2 to 4 focused interviews assessing technical and collaboration skills)

• Step 4: The Finish Line (Offer, equity/benefits breakdown, and onboarding)

Stay Curious. Follow the Journey.

Want to see life behind the scenes, our latest health breakthroughs, and how we're changing the world through food? Follow us on our socials:

LinkedIn | Instagram | TikTok | YouTube | Facebook

ZOE is an equal opportunity employer. If you require any reasonable accommodations during the interview process, just let us know—we are here to support you.