Creative Marketing Specialist — Digital & Media

Pacific Coast Producers; Lodi (CA); On-site; USD 37,000 - 46,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Profit-sharing bonus program

Paid time off

Retirement plan

Life and disability insurance

Farmer-owned cooperative culture

Job summary

Pacific Coast Producers is seeking a Marketing Specialist to lead digital content, video, photography, and trade events from concept to completion. You will craft compelling materials and campaigns that connect our growers, retailers, and consumers.

Based in Lodi, CA, this full-time, on-site role reports to the Director of Marketing Communications. The position requires creativity, ownership of projects, and the ability to manage multiple initiatives in a fast-paced environment.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, Business, or related field preferred.
• Proficiency in Microsoft Office, particularly PowerPoint, Excel, and Word.
• Advanced knowledge of Adobe Creative Suite, including Photoshop, Illustrator, InDesign, and Premiere Pro.
• Strong photography, videography, and video editing skills.
• Hands-on experience with WordPress CMS.
• Prior exposure to omnichannel marketing and syndicated data preferred.
• Solid understanding of social media marketing, Meta Business Suite, Google Analytics, SEO, and digital marketing best practices.
• Experience leveraging AI-enabled tools and marketing technologies to improve content creation, productivity, research, design, and marketing execution.
• Excellent verbal, written, and interpersonal communication skills.
• Confidence facilitating meetings, coordinating teams, and managing projects from start to finish.
• Strong organizational skills and exceptional attention to detail.
• Proven ability to work independently, prioritize competing demands, and proactively solve problems.
• Comfortable navigating and thriving in a fast-changing environment.
• Continuous curiosity and commitment to continuous learning, particularly in marketing technology and emerging digital trends.
• Ability to translate data and insights into compelling presentations and recommendations.
• Positive, collaborative approach with strong relationship-building skills.
• Ability and willingness to travel up to 10%
• Willingness to support trade show logistics and occasional warehouse-based sample shipments

Responsibilities

• Create marketing, sales, and promotional materials using Adobe Creative Suite, Canva
• Create product renderings, shelf visualizations, planograms, and merchandising concepts that support sales presentations, customer proposals, category reviews, and marketing initiatives
• Plan, capture, edit, and manage company photography and video content for digital, social, trade show, customer, and internal communications
• Develop short-form video content, including reels, GIFs, and media assets
• Maintain and update company websites, landing pages, and digital content
• Create, deploy, and analyze company e-newsletters and email marketing campaigns
• Manage company social media channels and editorial calendar
• Monitor social media engagement and respond to customer inquiries
• Analyze syndicated and marketplace data and develop meaningful sales and marketing presentations
• Coordinate and lead recurring meetings, track action items, and ensure project follow-through
• Collaborate with retailers, influencers, dietitians, industry partners, agencies, and vendors on marketing initiatives
• Support trade shows, conferences, customer events, and retailer programs
• Coordinate procurement and distribution of marketing materials and trade show assets
• Assist with new product launches, customer portals, and special marketing projects
• Manage multiple projects simultaneously while meeting deadlines and changing priorities
• Handle confidential information with professionalism and discretion

Skills

Bachelor's degree in Marketing/Communi

Microsoft Office (PowerPoint, Excel,)

Social media marketing & analytics

Communication & presentation skills

Project management & collaboration

Adaptability & problem solving

Data-to-presentation storytelling

Travel up to 10%

Education

Bachelor's degree in Marketing, Communications, Digital Media, or related field

Tools

Adobe Creative Suite

WordPress

Canva

Google Analytics

Job description

Pacific Coast Producers is seeking a Marketing Specialist to lead digital content, video, photography, and trade events from concept to completion. You will craft compelling materials and campaigns that connect our growers, retailers, and consumers.

Based in Lodi, CA, this full-time, on-site role reports to the Director of Marketing Communications. The position requires creativity, ownership of projects, and the ability to manage multiple initiatives in a fast-paced environment.