Creative Marketing Specialist

U.P. State Credit Union; Escanaba (MI); On-site; USD 45,000 - 65,000; Full time

Benefits offered by this job

Paid volunteer time

Job summary

U.P. State Credit Union is seeking a Creative Marketing Specialist to translate objectives into visuals, messages, and multichannel campaigns for UPSCU's members across print and digital media.

You will collaborate with the Marketing Director to concept and produce graphics, copy, and videos that drive growth, engagement, and loyalty while maintaining brand consistency and a member‑focused storytelling approach.

Qualifications

• At least one year of professional marketing and graphic design experience.
• Understanding of print production, vendor coordination, digital marketing and multichannel campaigns.
• Ability to maintain brand consistency across channels.

Responsibilities

• Design high‑quality visuals for print and digital channels (ads, social, emails, presentations).
• Produce and edit basic video content and motion graphics for social and web use.
• Develop creative storytelling that aligns with UPSCU's mission and engages members.
• Manage ongoing social media content calendar and campaigns.
• Craft emails and journeys, segment audiences, and optimize email performance.
• Support community outreach, sponsorships and financial literacy initiatives.

Skills

Interpersonal skills

Storytelling

Attention to detail

Organization & execution

Tools

Canva

Adobe Creative Suite

Job description

The Creative Marketing Specialist transforms marketing objectives into compelling visuals, messaging, and campaigns that bring UPSCU's mission to life across print and digital channels.

This role will shape creative initiatives from concept through execution with guidance from the Marketing Director by brainstorming innovative ideas and producing high-quality graphics and copywriting to drive member growth, engagement, and loyalty. A strong commitment to brand consistency ensures that all content is cohesive, polished, and aligned with UPSCU's identity.

The ideal candidate is both strategic and hands‑on, a creative problem solver who thrives in a mission driven environment and is passionate about using storytelling to support UPSCU's members on their journey toward their financial dreams.

Key Responsibilities:

• Graphic Design: Design high-quality visual assets for print and digital channels, including advertisements, digital ads, social media graphics, email campaigns, presentations, and marketing collateral, using tools such as Canva and/or Adobe Creative Suite. Ensure all designs align with brand standards and support campaign goals.
• Video Editing: Produce and edit basic video content and animations for social media, digital ads, and web use, including shortform videos, motion graphics, and promotional clips that enhance storytelling and engagement.
• Creative Storytelling: Contribute original and creative concepts that bring campaigns to life through visual storytelling by translating marketing objectives into compelling narratives that connect emotionally with members and reinforce UPSCU's mission.
• Social Media: Manages ongoing content schedule, monitors and responds to messages and comments, and executes campaign strategies.
• Email Marketing: Crafting emails and email journeys, scheduling campaigns, managing contact lists, and identifying potential audience segments.
• Community Outreach: Active community involvement in the Sault Ste. Marie and/or surrounding areas representing UPSCU. Communicate with local charitable organizations to identify the need for sponsorships, donations, and financial literacy events. There are opportunities for paid volunteer time during work hours and off‑duty volunteer time compensated with VTO.
• Other Duties Assigned: Support additional marketing and creative initiatives as needed, including assisting with special projects, events, and cross‑functional efforts that contribute to departmental goals, brand alignment, and organizational priorities.

Experience:

At least one year of professional experience in marketing and graphic design. An understanding of print production, vendor coordination, digital marketing, and multichannel campaigns is strongly preferred.

Skills:

• Interpersonal Skills: Strong written and verbal communication skills with the ability to professionally represent UPSCU when working with members, staff, vendors, and external partners. This role requires a high level of trust, diplomacy, and discretion, as well as the ability to collaborate effectively.
• Storytelling Skills: Graphic design talent, a strong working knowledge of Canva and/or the Adobe Creative Suite, copywriting experience, and the ability to apply our brand identity to creative storytelling (written and visual) that interprets marketing initiatives in an accessible composition.
• Attention to Detail: Exceptional attention to detail with strong quality control and proofreading skills to ensure accuracy, consistency, compliance, and brand alignment across all materials.
• Organization & Execution: Proven ability to manage and deliver multiple creative projects simultaneously, consistently meeting deadlines while responding to shifting priorities and maintaining high creative standards, accuracy, and brand consistency.