Creative Marketing Lead (FULLTIME REMOTE)

RethinkFirst; Michigan; Remote; USD 140,000 - 210,000; Full time

Job summary

RethinkFirst is seeking a strategic, hands-on Manager, Product Marketing to lead a team and own product marketing for key lines of business. The role translates customer, market, product, and performance insights into positioning, pricing, packaging, and go-to-market strategies in collaboration with Product, Sales, Customer Success, Finance, and Marketing.

Lead, coach, and develop a team of product marketers, setting priorities and standards for high-quality work.

Qualifications

• 8+ years of product marketing, go-to-market strategy, or related experience in B2B SaaS or similar environment.
• 3+ years of people management and team leadership.
• Proven ownership of a product/portfolio and ability to translate market insight into adoption and growth.
• Hands-on pricing & packaging experience, TAM/SAM/SOM analysis, segmentation, and competitive intelligence.
• Experience building customer advocacy programs and case studies linked to revenue growth.
• Experience partnering with enterprise Sales, Product, Customer Success, Finance and Marketing.
• Strong analytical, storytelling, writing, and executive communication skills.

Responsibilities

• Own product marketing strategy and execution for designated lines of business from market assessment through launch and growth.
• Define Market and Commercial Strategy and translate insights into action.
• Develop customer, competitor, and market insights to inform segmentation and ICPs.
• Lead pricing and packaging strategy in collaboration with product, finance, and sales.
• Equip Sales and Customer Success with narratives, tools, and competitive guidance to win and expand.
• Track adoption and commercial performance and adjust strategy based on results.
• Collaborate with cross-functional partners to drive go-to-market campaigns and launches.

Skills

Product marketing

Go-to-market strategy

Pricing & packaging

Segmentation

TAM/SAM/SOM analysis

Competitive intelligence

Customer research

Positioning & messaging

Executive communication

Project management

Leadership

Job description

Manager, Product Marketing

Location: Remote | Full-Time

RethinkFirst is seeking a strategic, hands‑on Manager, Product Marketing to lead and develop a team while directly owning product marketing for key lines of business. This role translates customer, market, product, and performance insights into clear positioning, pricing and packaging, go‑to‑market strategies, and growth recommendations in close partnership with Product, Sales, Customer Success, Finance, and Marketing.

Lead, coach, and develop a team of product marketers, setting clear priorities, expectations, and standards for high‑quality work.

• Directly own product marketing strategy and execution for designated lines of business, from market assessment through launch, adoption, and growth.
• Define Market and Commercial Strategy
• Develop a clear view of customers, competitors, market dynamics, and whitespace through research, win/loss insights, product data, and field feedback.
• Own segmentation, ideal customer profiles, competitive intelligence, and TAM/SAM/SOM analysis to inform where and how the company can win.
• Turn market and business insights into actionable recommendations for product investment, revenue planning, and routes to market.
• Own pricing and packaging strategy in partnership with Product, Finance, Sales, and business leadership, using customer value, competitive context, product economics, and deal data to guide decisions.
• Equip Sales and Customer Success with the narratives, tools, training, and competitive guidance needed to win, retain, and expand customers.
• Partner with Customer Success and Sales to identify customer advocates and translate testimonials, reference stories, and case studies into compelling proof points for campaigns, sales conversations, and executive audiences.
• Track adoption and commercial performance, including pipeline influence, conversion, win rate, retention, expansion, and price realization, and adjust strategies based on results.
• Communicate priorities, insights, risks, and recommendations clearly to executives and cross‑functional partners.

8+ years of product marketing, go‑to‑market strategy, or related experience in B2B SaaS or another complex solution environment, including 3+ years of people management.

• Demonstrated ownership of a product, portfolio, or line of business and a record of turning market insight into adoption, growth, or improved commercial performance.
• Hands‑on experience with pricing and packaging, TAM/SAM/SOM analysis, segmentation, customer research, competitive intelligence, positioning, messaging, and product launches.
• Experience building customer advocacy programs, developing testimonials, and creating case studies that connect customer outcomes to market positioning and revenue growth.
• Experience partnering with enterprise Sales, Product, Customer Success, Finance, and Marketing teams through complex decisions and launches.
• Commercial and analytical fluency, including the ability to structure ambiguous questions, test assumptions, interpret data, and make defensible recommendations.
• Excellent writing, storytelling, presentation, project management, and executive communication skills, with the ability to make complex products and decisions easy to understand and move cross‑functional teams toward action.
• Location: Remote opportunities are available to candidates who reside in the following states: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws. Accommodations are available for applicants with disabilities.