Creative Marketing Lead (FULLTIME REMOTE)

RethinkFirst; Alton (IL); Remote; USD 120,000 - 160,000; Full time

Job summary

RethinkFirst is seeking a strategic, hands-on Manager, Product Marketing to lead a team and own product marketing for key lines of business. You will translate customer, market, product, and performance insights into positioning, pricing, and go-to-market strategies.

Collaborating with Product, Sales, Customer Success, Finance, and Marketing, you will define pricing, segmentation, and messaging, equip sales with narrative tools, and track adoption and revenue impact.

Qualifications

• 8+ years in product marketing, B2B SaaS or similar complex solution environment.
• 3+ years of people management experience.
• Hands-on pricing and packaging experience.
• Proficient in TAM/SAM/SOM, segmentation, customer research, competitive intelligence, positioning, messaging, and launches.
• Experience building customer advocacy programs and case studies that connect outcomes to revenue.

Responsibilities

• Lead and develop a team of product marketers and own product marketing strategy for designated lines of business.
• Own marketing strategy from market assessment through launch, adoption, and growth.
• Define market and commercial strategy, customer insights, and competitive intelligence.
• Own segmentation, ICPs, competitive analysis, and market sizing to inform where to win.
• Turn insights into actionable recommendations for product investment and revenue planning.
• Own pricing and packaging strategy with cross-functional partners (Product, Finance, Sales).
• Provide sales with narratives, tools, training, and competitive guidance to win and expand customers.
• Collaborate with Customer Success and Sales to identify advocates and translate testimonials into proof points.

Skills

Product marketing

Team leadership

Pricing strategy

Market research

Competitive analysis

Messaging & positioning

Sales enablement

Data-driven decisions

Executive communication

Job description

Manager, Product Marketing

Location: Remote | Full-Time

RethinkFirst is seeking a strategic, hands‑on Manager, Product Marketing to lead and develop a team while directly owning product marketing for key lines of business. This role translates customer, market, product, and performance insights into clear positioning, pricing and packaging, go‑to‑market strategies, and growth recommendations in close partnership with Product, Sales, Customer Success, Finance, and Marketing.

Lead, coach, and develop a team of product marketers, setting clear priorities, expectations, and standards for high‑quality work.

• Directly own product marketing strategy and execution for designated lines of business, from market assessment through launch, adoption, and growth.
• Define Market and Commercial Strategy
• Develop a clear view of customers, competitors, market dynamics, and whitespace through research, win/loss insights, product data, and field feedback.
• Own segmentation, ideal customer profiles, competitive intelligence, and TAM/SAM/SOM analysis to inform where and how the company can win.
• Turn market and business insights into actionable recommendations for product investment, revenue planning, and routes to market.
• Own pricing and packaging strategy in partnership with Product, Finance, Sales, and business leadership, using customer value, competitive context, product economics, and deal data to guide decisions.
• Equip Sales and Customer Success with the narratives, tools, training, and competitive guidance needed to win, retain, and expand customers.
• Partner with Customer Success and Sales to identify customer advocates and translate testimonials, reference stories, and case studies into compelling proof points for campaigns, sales conversations, and executive audiences.
• Track adoption and commercial performance, including pipeline influence, conversion, win rate, retention, expansion, and price realization, and adjust strategies based on results.
• Communicate priorities, insights, risks, and recommendations clearly to executives and cross‑functional partners.

8+ years of product marketing, go‑to‑market strategy, or related experience in B2B SaaS or another complex solution environment, including 3+ years of people management.

• Demonstrated ownership of a product, portfolio, or line of business and a record of turning market insight into adoption, growth, or improved commercial performance.
• Hands‑on experience with pricing and packaging, TAM/SAM/SOM analysis, segmentation, customer research, competitive intelligence, positioning, messaging, and product launches.
• Experience building customer advocacy programs, developing testimonials, and creating case studies that connect customer outcomes to market positioning and revenue growth.
• Experience partnering with enterprise Sales, Product, Customer Success, Finance, and Marketing teams through complex decisions and launches.
• Commercial and analytical fluency, including the ability to structure ambiguous questions, test assumptions, interpret data, and make defensible recommendations.
• Excellent writing, storytelling, presentation, project management, and executive communication skills, with the ability to make complex products and decisions easy to understand and move cross‑functional teams toward action.
• Location: Remote opportunities are available to candidates who reside in the following states: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws. Accommodations are available for applicants with disabilities.