Creative Marketing Lead

Poolcorp; United States; On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Prescription Drug coverage with FSA

401(k) with company match

Paid Time Off and holidays

Life Insurance

Long-Term Disability Insurance

Parental Leave

Tuition reimbursement

Employee Stock Purchase Plan

Career advancement opportunities

Employee discounts

Job summary

Pinch A Penny, a POOLCORP Company, seeks a Creative Marketing Lead to translate business priorities into compelling creative across retail, digital, brand and company initiatives. You will personally design and execute marketing assets from concept to production, ensuring brand consistency and engaging messaging.

Join a team that values strategic thinking, strong copywriting, and project management as you drive integrated campaigns and collaborate with partners to achieve growth across channels.

Qualifications

• 5+ years of hands-on graphic design with a strong portfolio.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Experience creating integrated campaigns across traditional and digital channels.
• Strong copywriting and storytelling skills.
• Organized, collaborative with strong project management skills.
• College‑level degree in Graphic Design, Marketing, Advertising, Communications or related field.
• Experience in retail, franchise or consumer marketing; familiarity with Figma/Canva.

Responsibilities

• Maintains brand consistency across channels and campaigns.
• Designs and produces marketing materials for print and digital.
• Develops integrated seasonal and regional campaigns.
• Manages multiple projects with internal teams and external partners.

Skills

Graphic design

Copywriting

Project management

Branding

Team collaboration

Education

Graphic Design degree

Marketing/Advertising/Communications degree

Tools

Adobe Photoshop

Illustrator

InDesign

Figma

Canva

Job description

Location: Pinch A Penny Administration; 6385 150th Ave N. Clearwater, FL 33760

You want Benefits? You’ve got it! Our generous benefits package includes:

• Medical
• Dental
• Vision
• Prescription Drug coverage with Flexible Spending Accounts and Wellness Programs 401 (k) with generous company match
• Eligible for Paid Time Off and 8 paid holidays (NOTE: PTO increases with tenure!)
• 100% employer paid Life Insurance and Long-Term Disability Insurance
• Paid Parental Leave
• Fully Funded Tuition Education Programs
• Employee Stock Purchase Plan
• Excellent career advancement and training opportunities to support your career growth
• Employee Discounts and much more!

The Creative Marketing Lead is a strategic and hands‑on creative professional responsible for translating Pinch A Penny’s business and marketing priorities into compelling creative across retail, digital, brand and company initiatives. This role directly creates and executes graphic design work, from initial concepts and layouts through final production‑ready assets. The Creative Marketing Lead combines strong design, copywriting and project‑management skills to develop integrated campaigns, maintain brand consistency and deliver effective marketing materials across customer and franchise touchpoints. On a daily basis our Creative Marketing Lead:

Creative Strategy & Brand

• Ensures creative is consistent with Pinch A Penny’s brand positioning, personality, voice and visual identity.
• Translates business objectives, customer insights, promotional strategies and channel plans into compelling creative concepts and messaging.
• Develops campaign themes, headlines, copy and visual direction for promotions, product launches, service initiatives and company priorities.
• Supports creative needs for franchise development, partnerships and corporate communications.

Graphic Design & Creative Execution

• Personally designs and produces marketing materials across print and digital channels, including direct mail, email, social media, website graphics, paid media, in‑store signage and promotional collateral.
• Creates original concepts, layouts and finished artwork that communicate product benefits, promotional offers and customer value clearly.
• Adapts and resizes creative assets for different audiences, channels, formats and regional needs while maintaining brand consistency.
• Prepares production‑ready files that meet print vendor requirements and digital platform specifications.

Integrated Campaigns & Content

• Develops and executes integrated seasonal and regional campaigns across traditional and digital channels.
• Pairs strong visual design with clear, engaging copy to create cohesive communications.
• Adapts campaign messaging and creative for different stages of the customer journey.
• Collaborates with marketing and business partners to ensure creative supports campaign objectives and channel needs.

Creative Production & Project Management

• Manages multiple creative projects from brief and concept through design, production, approval and execution.
• Coordinates with internal teams, agencies, freelancers and production partners to deliver high‑quality work on time.
• Provides creative direction and feedback for externally produced design, photography, video and content.
• Maintains project timelines, creative assets and production workflows.
• Reviews final materials for accuracy, brand consistency and production quality.

What You Will Need:

• 5+ years of relevant experience in hands‑on graphic design and creative execution, with a strong portfolio of personally produced print and digital work.
• Proficiency in Adobe Creative Suite, particularly Photoshop, Illustrator and InDesign, with the ability to independently produce finished, production‑ready assets.
• Experience developing integrated campaigns across traditional and digital channels, with a strong understanding of brand consistency, retail marketing, promotions and customer acquisition.
• Strong copywriting, messaging and storytelling skills.
• Collaborative, proactive and highly organized, with strong project‑management skills and experience coordinating internal teams and external creative partners to deliver multiple projects on deadline.

Preferred Experience

• College‑level degree in Graphic Design, Marketing, Advertising, Communications or a related field.
• Experience in retail, franchise, multi‑location, home services or consumer marketing.
• Familiarity with Figma, Canva or other complementary creative tools.
• Photography, video editing, motion graphics or video production experience is a plus, but is not required.

Looking to work for the best in the industry? Since opening its first store in 1975, Pinch A Penny, A POOLCORP Company, has become the largest franchised retail pool, patio and spa company. This first store evolved into a full‑time, full‑service retail pool supply store offering everything needed to operate and enjoy a swimming pool or spa. With our rapid growth we have been able to hire over 300 employees from Marketing directors, sales associates to machine operators and maintenance mechanics. We are proud to serve our community and be an employer of choice. We believe in recognizing our employees for their hard work and encourage work‑life balance.

Why join PINCH A PENNY? Pinch A Penny, a POOLCORP Company is the premier destination for all your swimming pool and backyard needs. With over 300 stores and expanding, we are the nation's largest swimming pool retail, service, and repair franchise. Our relentless dedication to excellence drives us to bring people together through the joy of pools, spas, and the backyard experience. Join us on this exciting journey as we continue to grow, innovate, and set new standards in the swimming pool industry.

Bilingual, Military, Military Spouses and Veteran applicants are strongly encouraged to apply! We understand the uniqueness of hiring military personnel and veterans and will support him/her in the time of duty or with the transition into new civilian professions. All offers to external candidates for employment are contingent upon the successful completion of pre‑employment drug testing and background verifications before employment is finalized.

POOLCORP, including all its subsidiaries, is a drug‑free company and Equal Opportunity Employer – By Choice. The Company understands, respects, and values diversity – unique styles, experiences, identities, ideas, and opinions – while striving to be inclusive of all people. This commitment is critical to our success as a global company as we seek to recruit, develop, and retain the most talented people from a diverse candidate pool.

Hiring and promotional decisions are based solely on the qualifications required for the job to be filled.

Pinch A Penny, a POOLCORP Company is the premier destination for all your swimming pool and backyard needs. With over 280 stores and expanding, we are the nation's largest swimming pool retail, service, and repair franchise. Our relentless dedication to excellence drives us to bring people together through the joy of pools, spas, and the backyard experience. Join us on this exciting journey as we continue to grow, innovate, and set new standards in the swimming pool industry. POOLCORP is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment and will not be discriminated against based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, pregnancy, genetic information, creed, citizenship status, marital status or any other consideration prohibited by law or contract.

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