Creative Marketing and Digital Growth Manager

Nectar Life; Las Vegas (NV); Hybrid; USD 60,000 - 80,000; Full time

Job summary

Nectar Life is seeking a hands-on marketing professional to turn products into stories people want to watch, share, and shop. You’ll craft hooks, write compelling copy, and production-ready content across Meta, TikTok, and Amazon, using AI tools to accelerate ideas and maintain Nectar’s voice.

You’ll own campaigns end‑to‑end, from concept to launch, and analyze performance to drive profitable growth while managing email and SMS retention via Klaviyo.

Qualifications

• Portfolio demonstrating strong brand thinking, storytelling, copywriting, and advertising creative for consumer products.
• Hands-on experience taking campaigns from insight to launch and improvement.
• Experience using AI image, video, and writing tools to create finished marketing assets.

Responsibilities

• Lead brand storytelling and campaign concepts for Nectar Life products and campaigns.
• Write hooks, headlines, captions, and product messaging for multi‑channel ads.
• Oversee AI creative production to generate/adapt images and videos for platforms.
• Produce short‑form videos, demos, gifting stories, and creator-style ads.
• Build and optimize paid campaigns across Meta, TikTok, and Amazon.
• Run tests on hooks, visuals, formats, and offers; use results to scale profitable campaigns.
• Own email and SMS flows in Klaviyo, including welcome, cart abandonment, and post‑purchase journeys.
• Collaborate with CEO and agencies to bring design work in-house and control budgets.

Skills

Brand storytelling

Copywriting

Video production

Paid ads management

Analytics

AI content creation

Campaign strategic thinking

Ownership

Tools

Klaviyo

Meta Ads Manager

TikTok Ads

Amazon Advertising

AI image/video tools

Job description

Location: Hybrid, with in-office and remote work based on business needs

Compensation: $60,000–$80,000 annually, based on experience, plus performance-based bonus opportunities

FULL TIME•LAS VEGAS•HYBRID

Reports to: CEO

Nectar Life transforms bath and body care into a joyful brand experience. We’re looking for a hands‑on marketer who can turn our products into stories people want to watch, share, and shop—and bring those ideas to life across Meta, TikTok, and Amazon.

Strong marketing instincts are the foundation of this role. You understand customer motivations, brand positioning, persuasive copy, and what makes an ad memorable. You can find the story in a product, write the hook, create the content using AI and editing tools, and launch the campaign yourself.

You’ll use performance data to sharpen your ideas and grow sales profitably. We value creative judgment, clear storytelling, and execution alongside the ability to learn from results. You have a natural eye for color, composition, and visual storytelling. You can look at a product and immediately envision how to bring it to life through imagery, video, and advertising that captures attention.

What you will own

• Brand storytelling and campaign concepts. Turn product benefits, scents, textures, gifting occasions, and customer insights into compelling campaigns. Give customers a clear reason to care, try, and buy while keeping Nectar’s voice consistent.
• Copy that connects and converts. Write video hooks, scripts, ad headlines, captions, product messaging, and calls to action. Develop distinct creative angles and offers for different customers and occasions.
• AI creative production. Use AI tools hands‑on to develop concepts, generate or adapt images and video, storyboard ads, and produce variations. Edit and refine the output into polished, platform‑ready content with accurate product details and a consistent brand identity.
• Content that shows the product experience. Create short‑form videos, product demonstrations, gifting stories, and creator‑style ads. Work with our internal team and creators for footage and assets, and personally take concepts through to finished ads.
• Paid campaign execution. Build, launch, and improve campaigns across Meta, TikTok, and Amazon. Adapt the message and assets to each platform, manage budgets and targeting, and connect the creative promise to the shopping experience.
• Creative testing and profitable growth. Test different hooks, stories, visuals, formats, and offers. Use sales, conversion, acquisition cost, and return on ad spend to decide what to improve, stop, or scale. Explain what you learned and what you will try next.
• Email and SMS retention marketing. Own campaigns and automated flows in Klaviyo. Use AI to develop concepts, subject lines, copy, and creative, then refine for Nectar’s voice. Build segments and welcome, cart abandonment, post‑purchase, and win‑back journeys to drive repeat purchases.
• Help bring designated agency‑managed work in-house and take direct ownership of execution, working closely with the CEO on priorities and budgets.

What you bring

• A portfolio that demonstrates strong brand thinking, storytelling, copywriting, and advertising creative for consumer products.
• Hands‑on experience taking a campaign from customer insight and concept through copy, creative production, launch, and improvement.
• Practical experience using AI image, video, and writing tools to create finished marketing assets. You can show what you created, how you refined it, and why it fits the brand.
• Strong visual judgment and short‑form video skills, including hooks, pacing, product demonstrations, and clear calls to action. You can personally produce and edit usable ads.
• Direct experience building and managing paid campaigns in Meta Ads Manager, plus hands‑on experience with TikTok Ads or Amazon advertising and a willingness to take ownership of all three channels.
• Experience in e‑commerce, DTC, or another consumer brand, with an understanding of how customer needs, positioning, offers, and creative influence purchases.
• Hands‑on Klaviyo and retention marketing experience: building email and SMS campaigns, segments, and automated flows; using AI to create content; and improving repeat purchases, deliverability, and customer lifetime value.
• Ownership, organization, and the ability to move from an idea to a finished campaign with limited supervision.

Experience we especially value

• Beauty, personal care, gifting, or lifestyle brands; experience across both TikTok and Amazon advertising; Amazon product content and storefronts; and creator collaborations.

What success looks like

• Distinctive campaigns that communicate Nectar’s product benefits and personality consistently.
• A steady flow of polished creative, with meaningful new concepts as well as variations of proven ads.
• Clear learning from tests, profitable customer acquisition, and stronger email and SMS revenue, repeat purchase rates, and customer retention.
• Reliable ownership of campaigns from concept through launch, with less dependence on external agencies.

Why Nectar Life

Your ideas will have a direct path to execution and a visible impact on the business. You’ll work closely with leadership and our internal team, help shape how Nectar tells its story online, and build practical AI creative workflows. As you deliver results, there is room to grow your responsibilities and career.

Nectar Life is an equal opportunity employer. We consider qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, disability, national origin, or any other characteristic protected by applicable law. Reasonable accommodations are available for qualified applicants and employees with disabilities in accordance with applicable law.