Creative Lead: Brand & Performance Marketing

Capital One Group; Richmond (VA); On-site; USD 138,000 - 158,000; Full time

Job summary

Capital One is seeking an innovative creative leader to drive a modern, elevated portfolio and guide brand building and performance marketing for Retail Bank and Café teams. You will lead a site team or integrated campaigns across email, web, direct mail, paid digital, video, and out of home with evidence-based strategy.

You’ll manage a range of talent and collaborate with strategists and clients to translate customer needs into effective marketing experiences, using Adobe Creative Suite and

Qualifications

• Bachelor’s degree or military experience
• At least 3 years of experience leading creative teams
• At least 5 years of experience with creative design tools including but not limited to Adobe Creative Suite and Figma

Responsibilities

• Lead and inspire the team to develop strategically-grounded, insight-driven creative.
• Manage creative talent (Art Directors, Graphic Designers and Copywriters) including a mix of full-time associates, contractors, and agencies.
• Empower and inspire full-time associates through coaching, and help them develop in their careers.
• Collaborate with marketing strategists and internal business clients to understand customer needs, positively influencing marketing strategy and the customer experience.
• Demonstrate expert knowledge of advertising and marketing trends and translate business intent into creative strategies and executions that market products effectively.
• Demonstrate an understanding of the intended audience; interprets market research and tests results, and uses findings to focus targeted marketing messages.
• Build and maintain relationships with a network of partner groups (digital, operations, legal, etc.) to anticipate and proactively address obstacles and establish Brand Creative as a strategic thought partner.
• Present and influence with a convincing and inspiring style to increase buy-in and open the door for new opportunities—both for your team and department.

Skills

Creative Leadership

Leadership

Omni-channel

Storytelling

Education

Bachelor's degree

Tools

Adobe Creative Suite

Figma

Job description

Capital One is seeking an innovative creative leader to drive a modern, elevated portfolio and guide brand building and performance marketing for Retail Bank and Café teams. You will lead a site team or integrated campaigns across email, web, direct mail, paid digital, video, and out of home with evidence-based strategy.

You’ll manage a range of talent and collaborate with strategists and clients to translate customer needs into effective marketing experiences, using Adobe Creative Suite and