Creative Lead: AI-Driven Brand Storytelling in Fintech

Circle; Austin (TX); On-site; USD 140,000 - 170,000; Full time

Job summary

Circle is seeking a senior conceptual creative to craft standout brand stories and experiences across campaigns, launches, and activations. You will translate complex blockchain and payments infrastructure into clear narratives, collaborating with design, engineering, and leadership to drive execution.

You will prototype using AI and code, push creative boundaries, and maintain craft quality from concept to final experiences, with a focus on financial technology storytelling.

Qualifications

• 7+ years of experience in conceptual creative, interactive, experiential, innovation, or equivalent creative roles where technology is central.
• A portfolio of high-quality work demonstrating strong conceptual thinking across brands, campaigns, or experiences.
• Demonstrated ability to originate ideas and develop them from early concept through to compelling outcomes.
• Strong strategic and creative problem-solving skills with the ability to interpret briefs and identify opportunity.
• Proven ability to prototype and make ideas tangible using code, AI tools, design tools, or other appropriate methods.
• Familiarity with generative AI models (ChatGPT, Gemini, etc.) and prompt development.

Responsibilities

• Own development of bold conceptual ideas for brand campaigns, launches, partnerships, and experiences.
• Simplify blockchain, payments, and financial infrastructure into clear, engaging narratives.
• Approach briefs as strategic problems, aligning audience insight, idea, and execution.
• Explore AI and emerging technologies to unlock new creative possibilities and integrate tech into the process.
• Experiment and prototype ideas using AI, code, design tools, and other appropriate methods.
• Partner with designers, copywriters, engineers, and creative leaders to realize polished executions.
• Maintain a high bar for creative craft so original idea strength carries through final experiences.

Skills

Conceptual creative

Portfolio

Origin ideas

Strategic problem-solving

Prototype with code/AI/tools

Generative AI familiarity

Tools

Slack

Apple MacOS

GSuite

Job description

Circle is seeking a senior conceptual creative to craft standout brand stories and experiences across campaigns, launches, and activations. You will translate complex blockchain and payments infrastructure into clear narratives, collaborating with design, engineering, and leadership to drive execution.

You will prototype using AI and code, push creative boundaries, and maintain craft quality from concept to final experiences, with a focus on financial technology storytelling.