Creative Lead

Vidsy; California (MO); Hybrid; USD 70,000 - 85,000; Full time

Benefits offered by this job

Private Healthcare

Virtual-first hybrid approach

25 days vacation

Public holidays

Remote flexibility

Volunteer Day

Well-being programs

Enhanced parental leave

Ecologi carbon offset

Job summary

Vidsy seeks a social-first Creative who lives and breathes social media. You are the visionary behind the scroll, turning brand goals into high-performing content.

You’ll concept, direct our Creator community, and collaborate with our Motion Design team to turn ideas into work that resonates on TikTok, Reels, and other platforms. You’ll guide and mentor the team while maintaining strong client relationships, presenting ideas with conviction and adapting to fast-changing platform trends.

Qualifications

• 4-5 years (or equivalent) of experience within the creative industry or social content production.
• Client-facing experience, pitching ideas, and gaining client buy-in.
• Strong understanding of TikTok, Meta, and Snap.
• A portfolio showcasing extensive social-first content experience.
• Ability to dream up concepts for diverse brands on tight timelines.
• Excellent communication and presenting ideas with conviction.

Responsibilities

• Concept & Direct: develop social-first concepts for brands like Pepsi, L’Oréal, Google, and Warner Bros.
• Bridge: act as the creative glue between Strategists, Client Managers, and Motion Designers.
• Direct Creators: brief external Creator Community to ensure authentic, high-quality UGC.
• Trend-Jack: monitor platform shifts to keep clients ahead of the curve.
• Pitch & Present: share creative vision with major enterprise clients.
• Mentor & Support: act as a senior, mentoring and helping new team members.

Skills

Years experience

Creative industry

Social content production

Client facing

TikTok knowledge

Portfolio

Communication

Tools

Adobe Suite

Job description

About Vidsy

Vidsy is a global creative platform transforming how the world’s biggest brands create video advertising across paid social. With teams across NYC, LA, Toronto, and London, we partner with global advertisers like L’Oréal, Amazon, and PepsiCo enabling them to produce creator and AI‑powered video advertising at scale.

The Role

We’re looking for a social‑first Creative, who lives and breathes social media. As a Creative at Vidsy, you are the visionary behind the scroll. You’ll live at the intersection of creativity and production, turning brand goals into high‑performing social content. You’ll spend your days concepting, directing our global Creator community, and collaborating with our in‑house Motion Design team to bring ideas to life. If you spend more time on your TikTok FYP than in Photoshop, and you know exactly why a hook works (or doesn’t), this is for you.

What You’ll Do

• Concept & Direct: Develop social‑first concepts for brands like Pepsi, L’Oreal, Google, and Warner Bros.
• The Bridge: Act as the creative glue between our Strategists, Client Managers, and Motion Designers.
• Direct Creators: Brief and direct our external Creator Community to ensure they deliver authentic, high‑quality UGC.
• Trend‑Jack: Keep your finger on the pulse of platform shifts (TikTok, Reels, Snap) to ensure our clients are always ahead of the curve.
• Pitch & Present: Confidently share your creative vision with major enterprise clients.
• Mentor & Support: Act as a senior within the team, mentoring and helping support new additions.

Must‑Haves

• 4‑5 years (or equivalent) of experience within the creative industry or social content production.
• Client Professional: Extensive experience being client‑facing, pitching ideas, and gaining client buy‑in.
• Social Native: You understand the nuances of TikTok, Meta, and Snap like a pro.
• Portfolio: A showcase of work that demonstrates your extensive experience creating social‑first content.
• Creative Visionary: You can dream up a concept for a beauty brand one hour and a gaming brand the next.
• Communication: Comfortable leading client calls and presenting your ideas with conviction.

Nice‑to‑Haves

• Briefing Skills: Experience briefing UGC creators, editors, and/or motion designers.
• Technical Literacy: You know your way around the Adobe Suite and understand the video production workflow.
• AI Enthusiast: You’re already experimenting with AI tools to speed up ideation or production.

Compensation & Perks

• Competitive Base Salary: In line with your experience between $70,000 and $85,000 CAD.
• Private Healthcare.
• Flexibility First: Work your way with our virtual‑first hybrid approach.
• Generous Time Off: 25 days vacation plus public holidays.
• Remote Flexibility: Work away from your hub or in another Vidsy office for up to 4 weeks of the year.
• Volunteer Day: Get a paid day off annually to support a cause you care about.
• Well‑being Focus: Access our wellness programs and Employee Assistance Program.
• Enhanced Parental Leave Policies: Adaptable to your needs.
• Eco Impact: Your carbon footprint offset through our Ecologi partnership.

Who You’ll Report To

You’ll report to Remi, our Creative Director, who has been with Vidsy since 2019. Remi helped establish our North American presence, launching first in NYC and now expanding into Toronto. Known for fostering high‑performing teams, mentoring talent, and driving creative success, he also brings a fun side to the mix – he’s particularly partial to a Pickle Back during company socials.

Diversity at Vidsy

We’re committed to building a representative, inclusive, and super‑friendly team because diverse experiences, perspectives, and backgrounds lead to better workplaces and better products. At Vidsy, we welcome everyone and do not discriminate based on race, colour, religion, gender, national origin, age, sexual orientation, marital status, disability, or any other protected characteristic.