Creative Director, Women's Lifestyle Brand - Visionary

Emerging Blue, Inc.; Apex (NC); On-site; USD 110,000 - 190,000; Full time

Job summary

Emerging Blue, Inc. seeks an experienced Creative Director to translate the brand vision into compelling, commercially relevant creative across product, print, packaging, merchandising and storytelling.

This leader combines strategic thinking with hands-on design execution and mentors the creative team. You will drive seasonal concepts, guide artwork from inspiration through production, and collaborate with leadership and cross-functional partners to balance identity, trends, and business goals

Qualifications

• Bachelor's degree in Graphic Design, Fine Arts, Visual Communications, or a related field.
• 8–10+ years of progressive design and leadership experience in consumer products or lifestyle brands.
• Strong portfolio demonstrating hands-on design execution and brand development.
• Expert proficiency in Adobe Creative Suite.
• Experience leading creative initiatives or teams.

Responsibilities

• Translate the brand positioning, customer insights, business priorities, and emerging trends into actionable seasonal creative direction.
• Develop seasonal concepts, color stories, print directions, artwork themes, and visual references that guide product development and brand expression.
• Research trends across fashion, accessories, gift, home décor, lifestyle, color, pattern, and retail, identifying opportunities relevant to customers and wholesale business.
• Balance trend relevance and creative innovation with the brand's established identity, assortment, price points, and customer expectations.
• Identify opportunities to refresh existing creative, develop new artwork directions, and evaluate potential brand extensions, collaborations, and complementary categories.
• Partner with leadership and cross-functional teams to ensure creative decisions support seasonal priorities, product performance, and long-term brand growth.
• Ensure artwork, packaging, graphics, photography and showroom plans and visual materials feel connected across customer touchpoints while meeting the distinct needs of wholesale and direct-to-consumer channels.
• Support product storytelling through cohesive naming, messaging, packaging, and presentation.
• Mentor and guide team members while establishing clear expectations for originality, brand alignment, design quality, attention to detail, and production readiness.
• Allocate creative assignments based on team capacity, individual strengths, seasonal deadlines, and business needs; identify and resolve workflow or execution challenges early.
• Manage freelance creative resources and improve creative workflows, file organization, and handoff processes to support efficient, consistent execution.
• Partner with Marketing to develop integrated campaigns that effectively communicate the brand voice for all brand in the company's portfolio
• Provide creative direction for digital marketing, email campaigns, paid advertising, social media, influencer partnerships, and brand collaborations.

Skills

Leadership

Project management

Creative direction

Collaboration

Education

Bachelor's degree in Graphic Design or related field

Tools

Adobe Creative Suite

Job description

Emerging Blue, Inc. seeks an experienced Creative Director to translate the brand vision into compelling, commercially relevant creative across product, print, packaging, merchandising and storytelling.

This leader combines strategic thinking with hands-on design execution and mentors the creative team. You will drive seasonal concepts, guide artwork from inspiration through production, and collaborate with leadership and cross-functional partners to balance identity, trends, and business goals