Creative Director, Wearables Brand & UI Experience

Meta Careers; Burlingame (CA); Hybrid; USD 140,000 - 210,000; Full time

Job summary

Meta Wearables is seeking a visionary Creative Director to lead brand expression and visual design across Meta Wearables experiences, from Ray-Ban Meta smart glasses to future products. This senior role shapes the look, feel, and storytelling that define our wearables portfolio.

You will partner with product, design, and marketing to define GTM creative strategy, ensure cohesive brand expression across site and channels, and drive creative workflows that integrate generative AI to scale

Qualifications

• Experience leading brand-focused creative direction across multiple touchpoints.
• Strong visual storytelling across digital retail, campaigns and product surfaces.
• Proven ability to collaborate with product, design and marketing teams.

Responsibilities

• Drive the overarching creative direction for Meta Wearables across brand and product touchpoints.
• Partner with product management, design, and marketing to define GTM creative strategy and ensure cohesive brand expression.

Skills

Brand storytelling

Visual design

Campaign development

GTM strategy

Cross-functional collaboration

Tools

Generative AI tools

Job description

Meta Wearables is seeking a visionary Creative Director to lead brand expression and visual design across Meta Wearables experiences, from Ray-Ban Meta smart glasses to future products. This senior role shapes the look, feel, and storytelling that define our wearables portfolio.

You will partner with product, design, and marketing to define GTM creative strategy, ensure cohesive brand expression across site and channels, and drive creative workflows that integrate generative AI to scale