Creative Director, Human Interface

Meta; Burlingame (CA); Hybrid; USD 140,000 - 210,000; Full time

Job summary

Meta Wearables is seeking a visionary Creative Director to lead brand expression and visual design across Meta Wearables experiences, from Ray-Ban Meta smart glasses to future products. This senior role shapes the look, feel, and storytelling that define our wearables portfolio.

You will partner with product, design, and marketing to define GTM creative strategy, ensure cohesive brand expression across site and channels, and drive creative workflows that integrate generative AI to scale

Qualifications

• Experience leading brand-focused creative direction across multiple touchpoints.
• Strong visual storytelling across digital retail, campaigns and product surfaces.
• Proven ability to collaborate with product, design and marketing teams.

Responsibilities

• Drive the overarching creative direction for Meta Wearables across brand and product touchpoints.
• Partner with product management, design, and marketing to define GTM creative strategy and ensure cohesive brand expression.

Skills

Brand storytelling

Visual design

Campaign development

GTM strategy

Cross-functional collaboration

Tools

Generative AI tools

Job description

# Creative Director, Human InterfaceBurlingame, CA Design+ 2 moreApply nowHuman Interface, Product Creative is responsible for the brand expression and visual experience across Meta's wearables portfolio — from Ray-Ban Meta smart glasses to Meta Display glasses and our future product roadmap. We are a multidisciplinary team of visual designers, content designers, motion designers, and technical artists building high-quality digital retail and product experiences. We also partner across the organization on high priority creative visioning and brand direction.We are looking for a visionary Creative Director to lead brand expression and visual design across various user touchpoints and surfaces. This is a senior individual contributor role that sits at the intersection of brand storytelling, visual expression, and cutting-edge AI innovation, with a focus on go-to-market efforts for our expanding wearables portfolio.As Creative Director, you will partner with visual designers, content designers, technical artists, motion designers, creative technologists, and engineers to ship high-quality digital retail experiences. You will ensure that every experience of Meta Wearables is cohesive and compelling — helping build Meta's reputation as a design company, not purely a tech company.You hold a high standard for craft and execution, thrive at the intersection of fashion, technology, and culture, and have experience integrating generative AI tools into creative workflows to drive innovation and efficiency at scale.---## Creative Director, Human Interface Responsibilities* Drive the overarching creative direction for Meta Wearables across meta.com, including campaign retail experiences, new user experiences, and brand system direction* Partner with product management, design, and marketing teams to define GTM creative strategy — ensuring clarity of message, strong storytelling, and consistent brand expression across the site and supporting channels