Creative Director - Video

Bryson Gillette; Washington (District of Columbia); On-site; USD 90,000 - 125,000; Full time

Benefits offered by this job

Health insurance

Dental and vision plans

401(k) match

Flexible time off

Parental leave

Year-end bonuses

Job summary

Bryson Gillette is seeking a freelance Creative Director - Video to lead end-to-end video creativity onsite in Washington, DC. You will mentor teams, translate objectives into compelling campaigns and manage external partners to deliver assets that drive campaign performance across Reels, TikTok, and YouTube Shorts.

Responsibilities include scripting, production guidance, and translating insights into creative direction while collaborating with paid media and analytics teams.

Qualifications

• Experience delivering across public affairs campaigns, nonprofits, political initiatives, or related domains.
• Comfort directing editors and contractors, with clear vision and high performance expectations.
• Strong grasp of social and paid media metrics, with ability to optimize creatively.
• Experience designing and analyzing creative tests (A/B or multivariate) and iterating based on results.
• Familiarity with analytics and visualization tools (GA, Meta Ads Manager, TikTok Creative Center, Looker, Tableau).
• Collaborative mindset with excellent communication, translating ideas into strategy.

Responsibilities

• Steer end-to-end creative development across formats, from long-form storytelling to short-form social cuts.
• Oversee concepting, scripting, and production, guiding editors and external partners.
• Bridge strategy and production by translating goals into creative briefs and direction.
• Coordinate with production crews and freelance editors for quality and efficiency.
• Collaborate with paid media strategists to align creative with targeting and performance.
• Mentor teammates and monitor creative performance data across platforms.
• Design and evaluate A/B tests, translating results into actionable changes.

Skills

Creative direction

Mentorship

Data-driven storytelling

Cross-team collaboration

Public affairs campaigns experience

Performance-driven optimization

Tools

Google Analytics

Meta Ads Manager

TikTok Creative Center

Looker

Tableau

Job description

Benefits and culture

This freelance Creative Director - Video role from Bryson Gillette is onsite in Washington, DC. You will lead end-to-end video creativity with a data driven mindset, collaborating across teams and external partners while staying ahead of digital and cultural shifts. The role emphasizes mentorship, strategic storytelling, and measurable impact on campaign performance.

• Comprehensive coverage for you and your dependents, including PPO health, dental, and vision plans.
• 401(k) with employer match to support long term financial goals.
• Flexible time off policy with no vacation caps after a 90 day introduction period.
• Generous paid parental leave to support life events beyond work.
• Discretionary year end bonuses recognizing contribution and outcomes.

Responsibilities

• Steer end-to-end creative development across formats, from long form storytelling to short form cuts for social channels like Reels, TikTok, and YouTube Shorts.
• Oversee concepting, scripting, and production, guiding editors and motion designers from concept through final delivery, including management of external partners.
• Bridge strategy and production by translating campaign goals into creative briefs and giving clear direction to all contributors to ensure assets support overarching objectives.
• Coordinate with production crews and freelance editors to ensure quality, efficiency, and alignment with client goals.
• Collaborate with paid media strategists to align creative direction with targeting, budget, and performance targets.
• Stay ahead of platform shifts and emerging formats, bringing fresh ideas to the team.
• Contribute creative vision to new business proposals, helping to envision, design, and present campaign concepts to prospective clients.
• Mentor teammates, sharing expertise and fostering growth within the group.
• Monitor and interpret creative performance data across platforms to understand what resonates and why.
• Design and evaluate A/B and multivariate creative tests, translating results into actionable changes.
• Translate insights into creative action by adjusting scripts, visuals, and copy based on engagement, retention, and conversion trends.
• Partner with clients and internal teams to connect creative performance to campaign ROI and overall objectives.
• Build or maintain performance dashboards to track outcomes and share learnings across clients.
• Remain fluent in analytics tools and emerging optimization technologies to continuously improve creative effectiveness.

Requirements

• Experience delivering across public affairs campaigns, nonprofits, political initiatives, and private sector brands, or demonstrated ability to navigate those domains confidently.
• Comfort directing editors and contractors, with a clear ability to articulate vision and extract peak performance from collaborators.
• Strong grasp of social and paid media metrics, with the ability to interpret data and optimize creative accordingly.
• Experience designing and analyzing creative tests (A/B or multivariate) and iterating based on results.
• Familiarity with analytics and visualization tools (Google Analytics, Meta Ads Manager, TikTok Creative Center, Looker, Tableau).
• Collaborative mindset with excellent communication skills, able to translate ideas into strategy and strategy into visuals.
• Curiosity, adaptability, and a knack for spotting cultural and digital trends early.
• Strong written and verbal communication abilities.
• Growth mindset and a proactive approach to learning and improvement.

Technologies

• Google Analytics
• Meta Ads Manager
• TikTok Creative Center
• Looker
• Tableau

Nice to have

• Motion graphics or animation experience
• Experience with UX, landing page creative, or integrated digital storytelling
• Experience producing for broadcast or linear TV
• Multilingual capabilities or experience creating multilingual content
• Background in diversity, equity and inclusion or social justice advocacy campaigns
• Client relationship experience
• Good sense of humor

Compensation

The annual base salary range is $90,000 to $125,000. This range represents starting pay and does not cap future growth within the role.