Creative Director, Video

roboforce; Milpitas (CA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Stock options/equity

Health, dental, and vision insurance

401(k) plan

Visa sponsorship and green card

Lunches and dinners

Fully stocked kitchen

Regular team-building events

Job summary

RoboForce, an AI robotics company in Milpitas, CA, seeks a seasoned Creative Director to lead brand films, demos, and marketing videos from concept to delivery. You will collaborate with engineers and designers to turn technical progress into memorable storytelling across high-quality productions.

The role requires hands-on shooting/editing, strong leadership of crews, and the ability to translate complex subjects into credible narratives while maintaining accuracy.

Qualifications

• 8+ years in creative direction or production leadership with hands-on video work.
• Strong portfolio across films, technical demos, and campaigns.
• Ability to translate complex technical subjects into clear, credible stories.

Responsibilities

• Own and execute end-to-end production for RoboForce brand films, demos, and videos.
• Translate technical progress into memorable stories alongside robots and engineers.
• Develop treatments, scripts, and storyboards; direct shoots and guide cinematography, sound, VFX, and post.
• Shoot and edit when needed; direct crews or agencies for larger productions.
• Define RoboForce's cinematic language and build repeatable formats.
• Contribute concepts to marketing campaigns, product launches, and website.
• Partner with marketing and design to translate goals into compelling work.
• Direct editors, cinematographers, motion/VFX artists, and agencies; manage briefs, budgets, schedules, and rights.

Skills

Creative direction

Video production

Storytelling

Project management

Tools

Adobe Premiere Pro

After Effects

Camera operation

Job description

Why RoboForce

RoboForce is an AI robotics company developing Physical AI-powered Robo-Labor for dull, dirty, and dangerous work. The company's robots are engineered for demanding industrial environments, with a focus on real-world deployment and scalability.

Responsibilities

• Own and execute end-to-end production for RoboForce brand films, technical demos, and company videos-from the first idea through production and post to the final delivered asset.
• Stay close to our robots and engineers; turn technical progress into stories people remember.
• Develop treatments, scripts, and storyboards; direct on-site shoots and guide cinematography, sound, motion, VFX, and post-production.
• Shoot and edit when speed, access, or creative intent calls for it, and direct crews or agencies for larger productions.
• Define RoboForce's cinematic language and build repeatable formats that make our work recognizable and consistently excellent.
• Significantly contribute creative concepts and content to marketing campaigns, product launches, the website, social media, recruiting, and sales-without owning those functions.
• Partner with our marketing experts and designers to translate business goals, audience insight, and technical proof into compelling creative work.
• Direct editors, cinematographers, motion/VFX artists, 3D specialists, and agencies; manage briefs, budgets, schedules, reviews, files, and usage rights.
• Hybrid with 3+ days/week in-office (Milpitas, CA) collaboration with the teams.

Requirements

• 8+ years in creative direction, brand content, commercial filmmaking, or integrated production, including substantial hands-on leadership of video work.
• A strong portfolio demonstrating direction and end-to-end production across high-quality films, technical or product videos, and digital campaigns.
• Hands-on ability to personally shoot and edit high-quality video, direct crews, and make sound decisions across camera, lighting, audio, motion, and finishing.
• Ability to translate complex technical subjects into clear, credible stories without losing accuracy or overstating product capabilities.
• Experience contributing to integrated campaigns and adapting creative across web, social, events, recruiting, sales, and other audience touchpoints.
• Experience managing agencies, production partners, schedules, and budgets while maintaining creative quality.
• Strong judgment when working with executives, engineers, marketers, designers, customers, and external partners.

Bonus Qualifications

• Experience with robotics, AI, industrial technology, aerospace, defense, automotive, or other complex hardware products.
• Hands-on strength in cinematography, editing, motion design, 3D, VFX, photography, or web workflows.
• Experience building an internal studio, content operation, asset library, or trusted production network.

Benefits

• Competitive stock options/equity programs.
• Health, dental, and vision insurance.
• 401(k) plan.
• Visa sponsorship and green card support for qualified candidates.
• Lunches and dinners.
• A fully stocked kitchen.
• Regular team-building events.

Open to a full-time hire or an initial 3-6-month contractor engagement, with the opportunity to transition to full-time.