Creative Director, Tidal

Block; New York (NY); Hybrid; USD 252,000 - 377,000; Full time

Benefits offered by this job

Medical insurance

Flexible time off

Retirement savings plans

Remote work options

Family planning support

Job summary

Tidal, part of Block, Inc., is seeking a Creative Director to set the vision and quality bar across its product and brand ecosystem. You will drive complex initiatives from concept to ship, shaping not just pixels but the future of how artists build careers.

This is an individual contributor role with the authority to elevate craft and influence cross-functional strategy. You will originate brand platforms, oversee campaigns, and guide designers and writers to deliver cohesive experiences across

Qualifications

• Portfolio of work led as a creative director: brand platforms, repositionings, campaigns, activations.
• Art direction background and visual judgment to lead ideas across media.
• Track record of setting creative vision and quality standards for a brand while staying hands-on.

Responsibilities

• Originate brand platforms and campaign ideas from concept to 360 activation.
• Reshape the brand and maintain coherence across brand and product surfaces.
• Direct designers, writers, and production partners when needed.

Skills

Portfolio leadership

Art direction

Creative vision

Cross-functional leadership

Cultural trend spotting

Brand thinking

Agency/in-house experience

Job description

Company Description

Tidal was founded for artists by artists as the next innovative streaming platform to bring value back to the music industry. We empower artists with the products, resources, services, and content required to take control of their careers and connect more deeply with fans. Available in over 60+ countries, Tidal continues to help artists break down economic barriers to continue creating what's next in culture. Tidal is part of Block, Inc. (NYSE: SQ), a global technology company with a focus on financial services.

The Role

Tidal is a small, nimble design team building at the intersection of music, technology, and culture—shipping across uploads, streaming, AI-powered creative tools, and financial services that connect artists directly with their audiences in 60+ countries.We're looking for a Creative Director to help set the vision and quality bar across Tidal's product and brand ecosystem. This is a rare opportunity to be a foundational creative voice on a small team where your work will have outsized impact—shaping not just pixels but the future of how artists build careers. You'll drive complex initiatives from concept to ship, influence cross-functional strategy, and directly elevate the craft of everyone around you.

This is an individual contributor role. You'll lead project teams and set the creative standard.

You Will

• Originate brand platforms and campaign-level ideas, and own them from concept through 360 activation
• Reposition, reshape the brand and bring a tapped in culture and keep the platform coherent across brand and product surfaces
• Hold the idea intact from first cut to final placement
• Shape the brief alongside an embedded creative-strategy team
• Design and when needed direct designers, writers, and production partners on the work
• Work with marketing, product, and partnerships leadership to get campaigns made

You Have

• A portfolio of work you led as a creative director: brand platforms, repositionings, campaigns, activations
• An art direction background and the visual judgment to lead the idea in any medium
• A track record setting creative vision and quality standards for a brand, while staying hands-on with the work
• Credibility with cross-functional leadership as a peer
• A history of catching cultural shifts early and putting them in the work
• Experience carrying brand thinking across multiple products or business lines
• Experience working in agencies, in-house, or both

EEOC

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page.

While there is no specific deadline to apply for this role, U.S. roles are typically open for an average of 55 days before being filled by a successful candidate. Please refer to the date listed at the top of this job page for when this role was first posted.

Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.

To find a location’s zone designation, please refer to this resource.

• Zone A: $251,600 — $377,400 USD
• Zone B: $251,600 — $377,400 USD
• Zone C: $251,600 — $377,400 USD
• Zone D: $251,600 — $377,400 USD

Application Guidelines

Candidates may submit up to 9 active applications within a 60-day period. Reapplications to the same role are accepted 90 days after a previous application has been reviewed.

Use of AI in Our Hiring Process

We may use automated AI tools to evaluate job applications for efficiency and consistency. These tools comply with local regulations, including bias audits, and we handle all personal data in accordance with state and local privacy laws.

Contact us here with hiring practice or data usage questions.

Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Check out our other benefits at Block.

Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we’re helping build a financial system that is open to everyone.

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