Amazon Advertising’s Brand Innovation Lab builds brand experiences that feel tailor-made, from the first creative brief to full launch. In PV Brand Partnership Studio (PV BPS), this Creative Director role leads teams crafting one-of-a-kind co-branded campaigns for global brands, shaping innovative storytelling across Amazon and beyond.
Working onsite in Santa Monica, you will translate business needs into customer-obsessed creative concepts, investigate Amazon and third-party (3P) data for strategic direction, and help bring new storytelling formats to life with emerging technologies and AI tools.
What you’ll do
- Lead teams in creating one-of-a-kind campaigns for a range of global brands, taking projects from creative brief through launch.
- Collaborate with creatives, designers, strategists, solutions managers, creative technologists, and content producers to develop ideas that connect advertisers to the Amazon canvas (including brands such as Alexa, Twitch, IMDb, and more).
- Own client relationships and lead projects, ensuring the work benefits end customers while pushing the creative envelope.
- Investigate Amazon/3P data to form insights that support high-level strategies and campaign frameworks across multiple verticals.
- Use AI tools and emerging technologies to expand creative boundaries, improve efficiency, and enable new storytelling formats for advertisers.
- Think across Amazon platforms and beyond, manage complex initiatives, and create tailored co-branded content across channels aligned to client marketing objectives.
- Communicate effectively with key stakeholders and external media and creative agencies.
- Partner with senior leadership to create processes and establish best practices that support creative and operational excellence.
- Support a collaborative culture of teamwork, innovation, inspiration, and strong internal and agency relationships.
Required qualifications
- Bachelor’s degree
- 8–10+ years of experience in advertising, brand marketing, or integrated creative development, with a strong portfolio showing concept-to-execution leadership across digital, social, video, and experiential channels.
- Proven ability to lead multi-disciplinary creative teams (designers, copywriters, art directors, motion designers) through complex, concurrent campaigns, setting creative vision while managing workload across multiple brand partners and timelines.
- Deep understanding of brand storytelling and integrated marketing, including experience turning advertiser objectives into innovative, insight-driven creative concepts with both ambition and commercial viability.
- Experience managing senior client and stakeholder relationships, presenting creative work, navigating feedback, and building trust with brand partners.
- Track record of operational discipline, including delivering high-quality work under compressed timelines, managing competing priorities across multiple titles or campaigns, and raising creative standards without slowing throughput.
Tools and technologies
- AI tools
- InDesign
- Photoshop
- Illustrator
- Keynote
Preferred qualifications
- Knowledge of InDesign, Photoshop, Illustrator, Keynote
- Experience building cross-functional relationships with product, consumer research, and marketing teams to develop strategy and consumer insights that inform compelling creative executions
- Experience leading innovative creative development from concept to delivery
- Experience managing creative (internal teams of designers and copywriters plus external agencies and freelancers)
- Experience presenting creative concepts effectively to senior executives
- Experience managing multiple projects and meeting aggressive deadlines
Compensation and location
This role is based in Santa Monica, CA (onsite) with a salary range of USD 141,000 - 190,700 per year. Final compensation will be determined based on factors including experience, qualifications, and location.
Benefits
- Sign-on payments
- Restricted stock units (RSUs)
- Health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance, with option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, and Adoption and Surrogacy Reimbursement coverage)
- 401(k) matching
- Paid time off
- Parental leave
About the team
PV BPS is part of the larger Brand Innovation Lab (BIL). This award-winning team conceptualizes and executes bespoke co-branded advertising experiences for global brands including SharkNinja, L’Oreal, Allstate, and Unilever, scaling successful campaign elements as new products or features in existing offerings. The studio brings together creatives, strategists, design technologists, engineers, producers, and more to create customer-obsessed solutions across the Amazon canvas, including Alexa, Twitch, Fire TV, and other experiences, tailored to advertiser goals.
Los Angeles County applicants
- Work safely and cooperatively with other employees, supervisors, and staff
- Adhere to standards of excellence despite stressful conditions
- Communicate effectively and respectfully to ensure exceptional customer service
- Follow all federal, state, and local laws and Company policies
- Criminal history may have a direct, adverse, and negative relationship with some job duties
- Maintain company policies, exercise sound judgment, manage stress, work safely and respectfully, demonstrate trustworthiness and professionalism, and safeguard business operations and the Company’s reputation
- Under the Los Angeles County Fair Chance Ordinance, qualified applicants with arrest and conviction records will be considered
Inclusive culture and accommodations
- If you have a disability and need a workplace accommodation or adjustment during application and hiring, including interview or onboarding support, visit https://amazon.jobs/content/en/how-we-hire/accommodations.
- If your country or region is not listed, contact your Recruiting Partner.