Creative Director, Performance Marketing

Slope; San Francisco (CA); On-site; USD 190,000 - 200,000; Full time

Benefits offered by this job

Generous pre-IPO equity package

Comprehensive health coverage

Unlimited PTO

Remote-first workplace

Job summary

A leading marketing technology firm in San Francisco seeks a Creative Director for Performance Marketing. The role requires producing and directing creative across various paid media channels. Key responsibilities include understanding campaign impacts on P&L, shaping brand expression, and building creative testing frameworks. Candidates must have a strong portfolio, data fluency, and a minimum of 5 years of experience. The position offers a salary between $190K and $200K USD, along with benefits like health coverage and unlimited PTO.

Qualifications

• 5+ years of experience in creative direction for performance marketing.
• Demonstrated portfolio of performance creative across multiple channels (Meta, YouTube, CTV, lifecycle).
• Data fluency is required, with ability to build infrastructure to ingest campaign performance data.

Responsibilities

• Produce and direct creative across all paid marketing surfaces.
• Own and understand the P&L impact of campaigns across channels.
• Shape the expression of the brand across channels.

Skills

Creative direction for performance marketing

Portfolio of performance creative across channels

Data fluency

Creative testing frameworks

Full-funnel creative

Systems and documentation

AI-enabled tools and automation

Job description

Overview

Owner.com is the AI growth system for local restaurants.

Owner continuously improves SEO, marketing, and online ordering to grow first‑party orders. We provide a proven system run by experts to help small business owners succeed without requiring them to master complex software.

Owner is like having an army of engineers and marketers on your side, similar to the big chains.

Our vision

We’re starting by helping independent restaurants succeed online. We believe most local businesses face the same challenges. Large technology companies can threaten profitability; our goal is to solve these problems for restaurants first and then scale to other local business types. In the future tens of millions of local business owners will use our technology to succeed in the digital age.

Read our Series C memo for more context.

Our traction

Since 2020, we’ve generated tens of millions in revenue and processed over half a billion dollars of online orders. Approximately 1 in 5 Americans has used an Owner.com website. We have helped over 20,000 restaurant owners and saved them nearly $200 million in fees.

Our team

Our team is in the low hundreds with talent from leading SMB software companies including Shopify, HubSpot, DoorDash, ServiceTitan, Rappi, Faire, and Stripe. We expect faster growth in 2026 to meet customer demand.

Where we work

Owner is remote-first and global, headquartered in San Francisco with a sales hub in Toronto. Some roles require in-person collaboration at an office location. Most teammates are distributed worldwide. Review the role description and discuss location with your recruiter.

Why we’re looking for you

Media has been an unfair advantage as we scale. Our organic social channels generate 5M+ impressions monthly and our paid media engine is a key acquisition channel. We’re seeing convergence between organic and paid strategies, and the best marketing teams blend both domains.

The Creative Director, Performance Marketing will drive the creative quality and strategic direction of paid media campaigns (e.g., Meta ads, YouTube ads, CTV). You’ll shape how millions of small business owners experience Owner’s brand across our high‑leverage marketing surfaces. This role is based in San Francisco, California.

The impact you’ll have

• Produce and direct creative across all paid marketing surfaces (Meta, YouTube, CTV, lifecycle, CRO) with tens of millions of dollars of annual ad spend
• Own and understand the P&L impact of campaigns across channels; partner with teams to ensure coherence from ad impression to activation
• Shape the expression of Owner’s brand across channels; ensure assets meet brand and quality standards for a consistent experience
• Build and own the creative testing framework: write hooks, scripts, concepts, and briefs for each testing sprint
• Oversee the QC process for in‑house and contractor creatives; create scalable review processes and quality standards for high volume
• Establish the organic‑to‑paid creative pipeline: develop feedback loops to identify top organic performers and adapt them for paid channels and vice versa
• Collaborate with the growth team on performance analytics to track impact and iterate on top performers

Who you’ll work with

• Report directly to the VP of Media and Chief of Staff to the CEO
• Partner with Growth Marketing Managers on media buying, channel strategy, and execution
• Collaborate with the Design team to maintain brand identity across surfaces
• Manage relationships with contractors, agencies, and external creative partners

What we’re looking for

• 5+ years of experience in creative direction for performance marketing
• Demonstrated portfolio of performance creative across multiple channels (Meta, YouTube, CTV, lifecycle)
• Data fluency: ability to build infrastructure to ingest campaign performance data and translate insights into creative direction
• Experience building creative testing frameworks and production pipelines at scale
• Comfort with full‑funnel creative: ads, landing pages, email, CRO
• Bias for clear systems and documentation
• Active use of AI‑enabled tools, automation, and workflows

Pay and benefits

The estimated base salary range for this role is $190K–$200K USD, plus a generous pre‑IPO equity package. Other benefits include comprehensive health coverage, remote‑first workplace, unlimited PTO — plus extra perks.

Notice — Employment Scams

Communication from our team regarding job opportunities will come only from an Owner team member with an @owner.com email address. We do not conduct interviews over email or chat platforms, and we will never ask for personal or financial information. If you suspect a scam, mark the communication as phishing or spam and do not respond.

Apply for this role (instructions will be provided by the recruiter)