Creative Director of Marketing

THE ST JOE COMPANY; Panama City Beach (FL); On-site; USD 120,000 - 180,000; Full time

Job summary

The ST JOE COMPANY in Panama City Beach, Florida, seeks a Creative Director to provide leadership across our real estate and hospitality portfolio. You will shape creative standards, guide integrated campaigns, and oversee content production across digital, print, social, and experiential channels.

This onsite role requires 5+ years in creative direction, a Bachelor’s degree, and a track record of brand storytelling that drives engagement and revenue.

Qualifications

• 5+ years progressive experience in creative direction, brand development, advertising, design, or integrated marketing preferred.
• 3+ years leading creative teams or agency relationships preferred.
• Strong understanding of brand strategy, visual storytelling, and multimedia development.

Responsibilities

• Develop and execute creative strategies aligned with the Company’s marketing objectives, business priorities, and brand positioning.
• Create and maintain corporate and affiliated brand standards across segments.
• Lead integrated marketing campaign development to strengthen brand recognition, customer engagement, lead generation, and revenue growth.
• Ensure brand consistency while protecting the unique identity and market positioning of individual properties and businesses.
• Direct creative content strategy and production across photography, video, graphic design, digital media, advertising, print, websites, and experiential marketing.
• Develop brand narratives that highlight the Company’s properties, destinations, communities, lifestyle, and customer experiences.

Skills

Creative leadership

Brand strategy

Visual storytelling

Campaign development

Cross-functional collaboration

Executive communication

Project management

Strategic thinking

Social media understanding

Education

Bachelor's degree in Marketing, Graphic Design, Advertising, Communications, Fine Arts, or related discipline

Tools

Adobe Creative Cloud

Photoshop

Illustrator

InDesign

Video production

PowerPoint

Job description

The Creative Director will provide company-wide creative leadership for THE ST JOE COMPANY, guiding how the organization tells its story across a wide real estate and hospitality portfolio. Working in a multi-brand environment, you will shape creative standards, develop integrated campaigns, and oversee content production across digital, print, social, and experiential touchpoints in support of measurable marketing outcomes.

This role is based in Panama City Beach, FL and is an onsite position. A minimum of 3 years of experience is required, along with a Bachelor’s degree in Marketing, Graphic Design, Advertising, Communications, Fine Arts, or a related discipline.

What you’ll do

• Develop and execute creative strategies aligned with the Company’s marketing objectives, business priorities, and brand positioning.
• Create and maintain corporate and affiliated brand standards, including visual identities, messaging, and creative guidelines across business segments.
• Lead integrated marketing campaign development to strengthen brand recognition, customer engagement, lead generation, and revenue growth.
• Ensure brand consistency while protecting the unique identity and market positioning of individual properties and businesses.
• Track emerging creative trends, technologies, and opportunities to support differentiation and competitive positioning.
• Direct creative content strategy and creative production across photography, video, graphic design, digital media, advertising, print, websites, and experiential marketing.
• Develop brand narratives that highlight the Company’s properties, destinations, communities, lifestyle, and customer experiences.
• Oversee photography and video production, including creative concepts, art direction, production, and final execution.
• Partner with marketing teams on editorial calendars, seasonal campaigns, property launches, special events, and promotional initiatives.
• Maintain creative assets and ensure all content meets quality, accuracy, and brand consistency standards.
• Provide creative direction for corporate communications, executive presentations, investor materials, and special projects.
• Collaborate with marketing, sales, and operational leaders to support residential, commercial, hospitality, and corporate objectives.
• Create campaigns and materials that support property sales, leasing, occupancy, memberships, guest visitation, events, and ancillary revenue.
• Support brand positioning and promotional initiatives for resorts, hotels, private clubs, golf courses, marinas, restaurants, and community developments.
• Identify cross-promotion opportunities across the portfolio through integrated storytelling.
• Direct creative initiatives for websites, social media, email marketing, digital advertising, and emerging communication platforms.
• Develop digital content to strengthen audience engagement, brand positioning, lead generation, and customer retention.
• Evaluate creative performance with marketing teams using audience insights and analytics, then refine content strategies accordingly.
• Leverage emerging technologies, including AI-assisted creative tools, to improve production efficiency, innovation, and creative capabilities.
• Establish standards for responsible AI use while maintaining brand integrity, originality, and quality.
• Oversee creative project budgets, production expenses, timelines, and resource allocation for timely, cost-effective delivery.
• Set creative production processes, quality controls, and brand approval standards.
• Evaluate creative effectiveness through campaign performance, audience engagement, and business results.
• Maintain organized brand assets, creative resources, licensing agreements, and production materials.
• Continuously improve creative workflows, technology, and vendor utilization to support operational efficiency and ROI.

What you bring

• A Bachelor’s degree in Marketing, Graphic Design, Advertising, Communications, Fine Arts, or a related discipline.
• Equivalent professional experience with a demonstrated record of creative leadership may be considered.
• 5+ years of progressive experience in creative direction, brand development, advertising, design, or integrated marketing preferred.
• Minimum 3 years of experience leading creative teams, agency relationships, or complex creative programs preferred.
• Demonstrated experience directing creative strategy and execution across multiple brands, business units, or market segments.
• Hospitality, luxury lifestyle, real estate development, resort operations, private clubs, or destination marketing experience strongly preferred.
• Experience in a corporate marketing environment or multi-brand organization preferred.
• Exceptional creative vision with expertise in brand strategy, visual storytelling, design, photography, videography, and integrated marketing.
• Advanced proficiency in Adobe Creative Cloud, including Photoshop, Illustrator, and InDesign.
• Strong understanding of photography, video production, digital design, social media, website content, and multimedia development.
• Experience with creative project management, digital asset management, and marketing performance analytics.
• Working knowledge of AI-assisted creative technologies and emerging digital marketing tools.
• Proficiency in Microsoft Office, including PowerPoint and executive presentation development.
• Proven ability to lead creative teams, manage external agencies, and collaborate across multiple business units.
• Strong strategic thinking connecting creative initiatives to brand equity, customer engagement, and financial performance.
• Excellent communication and interpersonal skills to influence executive leadership and cross-functional stakeholders.
• Strong organizational and project management skills to balance priorities, budgets, and deadlines.
• Ability to provide clear creative direction, manage resources, and deliver high-quality results within financial and operational parameters.
• Adaptable, innovative, solutions-oriented, with a collaborative leadership approach.

Systems and tools

• Adobe Creative Cloud, including Photoshop, Illustrator, and InDesign
• AI-assisted creative tools
• Microsoft Office, including PowerPoint

Working conditions

• Primarily operates in a professional office environment.
• Extensive use of computers, digital design platforms, and standard office equipment.
• Ability to attend meetings, property visits, creative productions, and marketing events at various Company locations.
• Occasional travel may be required for property visits, photography and video production, and agency meetings.
• Ability to operate a motor vehicle.
• Ability to sit or stand for extended periods.
• Ability to lift up to 15 pounds occasionally.

Role scope

• Creative leadership across a portfolio that includes residential, commercial, and hospitality real estate.
• Involvement across 13 active residential communities, resorts, hotels, food and beverage operations, golf courses, marinas, and a private club.