Creative Director — Luxury Watches (First in Role)

Socket.dev; Newport Beach (CA); On-site; USD 180,000 - 260,000; Full time

Benefits offered by this job

Performance-based bonus

Medical, dental, and vision coverage

Generous PTO and paid holidays

Vibrant office culture in NewportBeach

Job summary

Bob’s Watches, the world’s leading luxury watch marketplace, seeks its first Creative Director to shape and elevate our visual and verbal identity. You will own brand aesthetics, guide multi-channel campaigns, and directly design high-end creative work.

You will partner with the VP of Brand to lead internal and external teams, balancing luxury aesthetics with performance-driven marketing in a fast-paced, 60-person environment.

Qualifications

• 10+ years of creative leadership experience within luxury, fashion, lifestyle, or high-end consumer brands.
• Portfolio that proves you can build luxury visuals that drive clicks, conversions, and revenue.
• Comfort with hands-on creation in tools like Figma and Photoshop and mood boards.
• Agile, collaborative leader who thrives in a small, fast-moving team.
• Ability to partner with Growth, DTC, and Merchandising to support revenue initiatives.

Responsibilities

• Own the Visual Identity: evolve the brand image across eCommerce, print, packaging and digital channels.
• Lead 360° Campaigns: conceptualize and execute campaigns around horology culture and product drops.
• Drive Performance Creative: build high-converting assets for paid media, email, organic social, and video.
• Direct Content & Storytelling: oversee multi-channel content to translate watch mechanics into cultural stories.
• Manage the Creative Ecosystem: mentor internal creatives and external freelancers.
• Optimize via Data: work with Analytics and Growth to improve asset performance.

Skills

Creative leadership

Storytelling

Cross-functional collaboration

Figma

Photoshop

Tools

Figma

Photoshop

Job description

Bob’s Watches, the world’s leading luxury watch marketplace, seeks its first Creative Director to shape and elevate our visual and verbal identity. You will own brand aesthetics, guide multi-channel campaigns, and directly design high-end creative work.

You will partner with the VP of Brand to lead internal and external teams, balancing luxury aesthetics with performance-driven marketing in a fast-paced, 60-person environment.