Creative Director, Hospitality & Lifestyle

Dream Then Go LLC

Philadelphia (Philadelphia County)

On-site

USD 80,000 - 100,000

Full time

4 days ago

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Benefits offered by this job

Employee discount

Flexible schedule

Paid time off

Job summary

Dream Then Go LLC in Philadelphia seeks a Lead Creative Director to shape hospitality and lifestyle campaigns from strategy to on-set direction, ensuring brand standards and business objectives translate into standout visuals.

You will produce treatments, mood boards, production briefs, and platform-native concepts for Reels and short-form content, collaborating across teams and traveling for select hotel productions.

Qualifications

5+ years of experience in creative direction, art direction, brand content, or related field.
Portfolio showing personally directed photography, video, and campaign work.
Strong visual judgment across composition, lighting, styling, and cinematic storytelling.
Hospitality, travel, luxury, lifestyle, or premium consumer brand experience preferred.
Fluency in Instagram, TikTok, Reels, and short-form storytelling.
Experience directing external creative teams and talent, plus strong client presentation skills.
Ability to create treatments, mood boards, storyboards, and production briefs.
Working familiarity with Canva, Adobe Creative Cloud, Figma, or comparable tools.
Ability to balance creative ambition, brand compliance, timelines, and commercial objectives.
Based in the Philadelphia area; available to work on-site in Philadelphia five days per week.
Willing to travel for select hotel productions.

Responsibilities

Set overarching creative direction for client productions and campaigns.
Turn hotel positioning, destination, audience, brand standards, and business objectives into actionable creative ideas.
Create treatments, mood boards, references, visual narratives, and campaign concepts.
Drive creative pre-production, including approving shot concepts and shot lists.
Brief photographers, videographers, talent, and stylists.
Direct mood, composition, talent behavior, pacing, and storytelling during select productions.
Partner with the Head of Production to execute the creative vision while Production manages logistics, crew, equipment, budgets, and schedules.
Develop platform-native concepts for Reels, short-form video, carousels, creator-style content, and recurring series.
Ensure deliverables include polished brand assets plus adaptable social content.
Collaborate with Social and Account teams using audience behavior, engagement, paid performance, and conversion insights to refine creative direction.
Apply standards for major hospitality brands while maintaining each property’s distinct identity.
Review selects and creative deliverables including photography, video edits, music, typography, sequencing, and outputs.
Own creative approvals and collaborate on technical quality assurance with the Head of Production.
Present concepts and creative rationale to clients and senior stakeholders; manage feedback while defending creative intent constructively.
Stay current on generative AI and AI-assisted concepting; use AI responsibly without compromising authenticity.
Deliver distinctive, brand-right concepts and clear, actionable production briefs.

Skills

Creative direction

Art direction

Brand storytelling

Client presentations

Short-form storytelling

Travel willingness

Tools

Canva

Adobe Creative Cloud

Figma

Instagram

TikTok

Reels

Job description

Lead creative vision for hospitality and lifestyle campaigns, shaping destination storytelling from strategy to select on-set direction.

Responsibilities

Set overarching creative direction for client productions and campaigns
Turn hotel positioning, destination, audience, brand standards, and business objectives into actionable creative ideas
Create treatments, mood boards, references, visual narratives, and campaign concepts
Drive creative pre-production, including approving shot concepts and shot lists
Brief photographers, videographers, talent, and stylists
Direct mood, composition, talent behavior, pacing, and storytelling during select productions
Partner with the Head of Production to execute the creative vision while Production manages logistics, crew, equipment, budgets, and schedules
Develop platform-native concepts for Reels, short-form video, carousels, creator-style content, and recurring series
Ensure deliverables include polished brand assets plus adaptable social content
Collaborate with Social and Account teams using audience behavior, engagement, paid performance, and conversion insights to refine creative direction
Apply standards for major hospitality brands (Marriott, Hyatt, Hilton) while maintaining each property’s distinct identity
Review selects and creative deliverables including photography, video edits, music, typography, sequencing, and related outputs
Own creative approvals and collaborate on technical quality assurance with the Head of Production
Present concepts and creative rationale to clients and senior stakeholders; manage feedback while defending creative intent constructively
Stay current on generative AI, AI-assisted concepting, and image/video workflows; use AI responsibly without compromising authenticity
Deliver distinctive, brand-right concepts and clear, actionable production briefs

Requirements

5+ years experience in creative direction, art direction, brand content, or a closely related discipline
Portfolio showing personally directed photography, video, and campaign work
Strong visual judgment across composition, lighting, styling, and cinematic storytelling
Hospitality, travel, luxury, lifestyle, or premium consumer brand experience preferred
Fluency in Instagram, TikTok, Reels, and short-form storytelling
Experience directing external creative teams and talent, plus strong client presentation skills
Ability to create treatments, mood boards, storyboards, and production briefs
Working familiarity with Canva, Adobe Creative Cloud, Figma, or comparable tools
Ability to balance creative ambition, brand compliance, timelines, and commercial objectives
Based in the Philadelphia area; available to work on-site in Philadelphia five days per week
Willing to travel for select hotel productions