Creative Director – Direct Response | Consumer Brands Portfolio | Remote, USA

Morgan Mace; United States; Remote; USD 120,000 - 200,000; Full time

Job summary

Morgan Mace is seeking a Creative Director – Direct Response to lead the creative vision for a portfolio of direct-to-consumer brands. This pivotal role involves overseeing the strategy and production of high-impact creative across multiple channels, requiring a blend of storytelling and performance marketing expertise. Ideal candidates will have extensive experience in direct response marketing and a proven track record in creative leadership.

Qualifications

• 6+ years in direct response marketing with a focus on performance creative.
• 3+ years in a creative leadership role with ownership of paid media KPIs.
• Strong experience in DTC, health and wellness, or CPG brands.

Responsibilities

• Lead development of direct response creative for various platforms.
• Manage and mentor a cross-functional creative team.
• Collaborate with media buyers to evaluate performance and adapt creative.

Skills

Performance Creative

Direct Response Marketing

Creative Leadership

Communication

Data-Driven Mindset

Job description

2 days ago Be among the first 25 applicants

Morgan Mace is excited to partner with a boutique family office investing in high-growth, multi-brand consumer goods companies. With a strong footprint in the U.S. and Canada, their portfolio spans mass-market and niche brands within the health and wellness space—one of the fastest-growing consumer sectors today.

We’re looking for a Creative Director – Direct Response to lead the creative vision and performance execution across a portfolio of direct-to-consumer (DTC) brands. This is a pivotal leadership opportunity for a data-savvy creative who thrives at the intersection of storytelling and performance marketing.

The Role:

You’ll own the strategy and production of conversion-focused creative across paid channels and funnel assets. From Facebook ads to landing pages and video sales letters, you’ll direct a high-performing team to deliver impactful, high-ROI campaigns.

Key Responsibilities:

• Lead the end-to-end development of direct response creative for Facebook, Instagram, YouTube, landing pages, VSLs, and more.
• Build and scale a high-performing creative pipeline with strong emphasis on iteration and testing.
• Manage and mentor a cross-functional creative team of editors, designers, and copywriters.
• Write clear, actionable creative briefs to align internal stakeholders and external contributors.

Creative Production & Optimization

• Establish agile workflows for creative production, testing, and iteration.
• Collaborate closely with media buyers and growth teams to evaluate performance (CTR, CVR, AOV, ROAS) and adapt creative accordingly.
• Create systems to repurpose and scale winning assets efficiently across the portfolio.
• Stay ahead of industry trends, new formats, and digital storytelling techniques.
• Bring fresh, high-converting creative concepts to life that support business growth.

You Bring:

• 6+ years in direct response marketing with a deep focus on performance creative.
• 3+ years in a creative leadership role with direct ownership of paid media KPIs.
• Proven success developing and scaling video, UGC, and motion-based assets.
• Deep understanding of paid social, funnel-based creative, and VSL strategy.
• Strong experience working in DTC, health and wellness, or CPG brands.
• Excellent communication and brief-writing skills, plus a data-driven creative mindset.
• Familiarity with high-growth, multi-brand operating environments.

This is a rare chance to step into a high-impact creative leadership role within a high-growth consumer brand ecosystem. If you’re passionate about performance marketing and building scalable creative systems, we’d love to hear from you.

Morgan Mace is committed to advancing diversity and equal opportunity. We encourage applicants of all backgrounds to apply. Our client is proud to be an equal opportunity employer.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Art/Creative, Management, and Marketing

• Industries

  Investment Management, Wellness and Fitness Services, and Marketing Services

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