Creative Director, Data-Driven Campaigns

Salesforce; Chicago (IL); On-site; USD 164,000 - 262,000; Full time

Job summary

Salesforce’s Global Brand & Creative team seeks a Director, Integrated Campaigns Creative to lead the Data 360 creative partnership, translating product strategy into cross-channel experiences including web, events, and demand campaigns.

You will mentor a team of copywriters and designers, collaborate with Product Marketing, and champion the use of generative AI to accelerate ideation and production while maintaining brand integrity.

Qualifications

• BA or BFA in Art, Design, Copywriting, Journalism, Advertising, Communications, or related field.
• 12+ years of experience in creative direction and integrated campaigns.
• 8+ years leading and managing creative teams and cross-functional workstreams.
• Proven partnerships with Product Marketing and senior stakeholders to translate strategy into creative work.
• Strong portfolio across campaigns, content, video, social, and events.

Responsibilities

• Lead Data 360 creative strategy and cross-channel executions.
• Direct a multidisciplinary team of writers and designers.
• Translate product priorities into clear briefs and opportunities for campaigns.
• Oversee work across demand gen, events, digital content, and storytelling.
• Partner with PMM and other teams to align priorities and maintain brand integrity.

Skills

Creative leadership

Art direction

Copywriting

Design

Education

BA in Art/Design

Tools

Gemini

Claude

Nano Banana

Runway

Job description

Salesforce’s Global Brand & Creative team seeks a Director, Integrated Campaigns Creative to lead the Data 360 creative partnership, translating product strategy into cross-channel experiences including web, events, and demand campaigns.

You will mentor a team of copywriters and designers, collaborate with Product Marketing, and champion the use of generative AI to accelerate ideation and production while maintaining brand integrity.