Creative Director, Copy

Wpp Group; New York (NY); Hybrid; USD 100,000 - 230,000; Full time

Job summary

Hudson Rouge, part of WPP, is seeking a visionary Creative Director, Copy in New York to lead luxury automotive campaigns, mentor writers and art directors, and set premium copy standards. You will drive high-end campaigns for Lincoln and emerging accounts within a boutique, globally connected agency.

This hybrid role requires a strong leadership track record, exceptional portfolio, and ability to win new business while collaborating across the VML/WPP network.

Qualifications

• Award-winning portfolio showcasing 360-degree Tier 1 campaigns.
• Experience leading pitches and winning new business accounts.
• Strong leadership and mentoring abilities.
• Excellent communication and storytelling skills.

Responsibilities

• Drive new business growth through creative development and high-impact pitches.
• Architect the voice of luxury across channels for Lincoln and accounts.
• Set the copy standard for premium brand storytelling.
• Lead and mentor copywriters and art directors.
• Own executive client relationships and present elegant ideas.
• Oversee production pipelines from concept to final execution.

Skills

Award-winning portfolio

Pitch leadership

Leadership

Excellent communication

Job description

Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world’s leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

WHO IS HUDSON ROUGE?

Hudson Rouge is an integrated luxury boutique marketing and communications agency within WPP that works solely on luxury brands, and is the exclusive agency of record for the Lincoln Motor Company business across all channels. We combine brand strategy, media strategy, activation, digital, social, earned media, production, and analytics to provide exquisitely crafted creativity. We are a small group of people, spread across several offices New York, Detroit, Shanghai, Toronto, Mexico City and we care for each other as much as we care for our clients. We are an agency that prides itself on creating irrational desire for luxury brands, and we look for the uniquely talented people who are excited about doing their best work and want to grow with us.

THE OPPORTUNITY

Creative Director, Copy

Could this be you?

We are seeking a visionary, ideas-first Creative Director, Copy to lead high-impact, Tier 1 / Brand-level campaigns with a primary emphasis on our luxury automotive account (Lincoln), while aggressively driving creative excellence for luxury new business opportunities. You will mentor a talented team of writers and art directors, champion creative excellence, and serve as a key partner within our creative department.

Our team operates as a nimble, boutique-style agency embedded within the global powerhouse network of VML & WPP. This unique ecosystem gives you the best of both worlds: the close-knit, highly collaborative, and agile culture of a specialized creative boutique, backed by the unmatched scale, resources, and industry-leading WPP benefits program (including robust medical and generous vacation plans).

What you’ll do:

• Drive new business growth by leading creative development, conceptualizing breakthrough campaign ideas, and delivering high-impact pitch presentations to prospective clients.
• Architect the voice of luxury across all channels, establishing a highly sophisticated, emotionally resonant copy standard for Lincoln and emerging accounts.
• Set the creative and copy standard for brand-level storytelling, ensuring all work is culturally relevant, premium, and perfectly aligned with upscale consumer expectations.

• Lead and mentor a collaborative, tight-knit team of copywriters and art directors, fostering a culture of high-end creative curiosity, craftsmanship, and growth.
• Own executive client relationships, confidently articulating, defending, and selling big, elegant creative ideas to senior leadership and luxury brand stakeholders.
• Oversee production pipelines from initial brainstorming sessions through to final execution, ensuring projects are delivered on time and to the highest quality standards.

What you’ll need:

• Must be prepared to work in New York City, operating comfortably in our hybrid structure (3-4 days on-site in our NY agency & 1-2 days offsite).
• An exceptional, award-winning portfolio showcasing comprehensive 360-degree Tier 1 campaigns, masterful copywriting craft, and deep experience in the luxury, premium, or automotive sectors.
• Proven experience leading pitches and successfully winning high-end new business accounts within an advertising agency setting.
• Strong leadership skills with a track record of managing, inspiring, and protecting creative talent in a fast-paced environment.
• Excellent communication skills, with the natural ability to command a room, tell a compelling brand story, and mentor junior talent.

$100,000-$230,000 USD

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.