Creative Director (Content)

Moncur; Detroit (MI); On-site; USD 120,000 - 180,000; Full time

Job summary

Moncur, a Detroit-based agency, seeks a Creative Director (Content) to guide the overall creative direction for client accounts, balancing strategy and hands-on copy with leadership of writers and designers.

You will collaborate with ECD and cross-functional teams, shape brand narratives across websites, videos, and social media, and use AI to enhance output. Strong presentation skills and client relationship building are essential.

Qualifications

• Experience directing creative teams and producing content across brand, websites, video, and social media.
• Strong design eye and ability to judge visual work.
• Deep knowledge of branding, marketing trends, and digital channels.
• Excellent presentation and storytelling with sales-minded mindset.
• Exceptional organization to support cross-department collaboration.

Responsibilities

• Define project scope, timing, and resources with stakeholders.
• Lead creative strategy, messaging, and digital direction.
• Oversee projects from concept to completion; give clear direction.
• Coach writers and designers; ensure quality standards.
• Interact with clients; lead interviews and status meetings.
• Leverage AI for creative output where appropriate.
• Develop engaging presentations for internal and external audiences.
• Participate in new business efforts with a sales-minded view.

Skills

Design leadership

Branding strategy

Creative direction

Team coaching

Client presentation

Tools

CRM platforms

CMS platforms

Job description

The Creative Director (Content) is responsible for the overall creative direction and creative quality of their accounts, including copy and design—approximately 25% hands‑on work (strategy & copy), and approximately 75% leadership—filling the role of Creative Lead for client accounts. They come from the content discipline and lead both writers and designers on client work. This position requires complete, high-level understanding of all forms of branding, marketing, creative ideation, conceptualization, problem‑solving, presentation, and execution skills.

Direct Report: Executive Creative Director (ECD)

Responsibilities

• Partner with Account Executives and Project Managers to define project scope, approach, timing, and required resources
• Partner with Account Executives to ensure the project’s strategy and creative direction achieve our clients’ goals
• Demonstrate divergent thinking that leads to the creation of effective B2B branding and marketing—across both traditional and digital channels—that creates positive results for our clients
• Write Creative Briefs, and onboard creative teammates to projects and accounts with infectious positivity and enthusiasm
• Oversee development of creative strategy, messaging, design, and digital strategy
• Lead projects from concept through completion, providing clear and concise direction to creative team members (collaborating with ECD, other CDs, or teammates for support as needed)
• Coach writers and designers on your accounts with clear, specific feedback, and partner with the Creative Director, Content Lead on standards for Moncur’s written content
• Write and edit strategy and content for projects as needed
• Responsibly leverage AI for creative output, especially content
• Interact with clients on a regular basis by taking a lead role in interviews, creative presentations, and the creative topics of status meetings; build, maintain, and foster positive client relationships
• Possess expert knowledge of creating all forms of creative content—from brand and websites to videos and digital/social media and everything in between; seek education/training where any knowledge gaps exist
• Develop and deliver engaging presentations for internal and external audiences
• Participate in new business efforts as requested; maintain a sales-minded point of view
• Manage multiple projects and priorities and proactively communicate relevant project information/status to appropriate teammates
• Foster positive relationships and collaboration between teammates of all disciplines through day-to-day interaction
• Bring a “let’s figure it out” attitude to all your work, propelling projects and accounts forward, and inspiring teammates to pursue beautiful communications

Requirements

• Living out our Core Values in your own work, and as an example to all: Collaboration, Curiosity, Excellence, Growth, Harmony
• A strong eye for design, with the skill to direct designers and judge visual work
• In-depth knowledge of creative trends, branding and marketing trends, best practices, and technologies
• Strong understanding of digital, interactive, and social media platforms
• Mindset of mobile-intentional and user-centered UX/UI design roles and principles
• Familiarity with major CRM and CMS platforms
• Familiarity with our B2B client’s industries: infrastructure construction, engineering, advanced manufacturing, and tech
• Exceptional presentation skills—energetic, storytelling, strategic, sales-minded
• Exceptional organization skills to support healthy collaboration among all departments